2 Domains
-
Hi, one of my clients owns a dental practice. The business is split into 2 parts. One is general dentistry and the other in cosmetic dentistry. They are both aimed at different markets. The question is, should we have 1 website with all the details for the business under, or could we have two domains and promote both sites differently. Does anyone see any issues with the address being the same etc?
Thanks
Ade
-
Hey Adrian!
Definitely keep this all under one roof, as others have said. Focus on building out super content about the different services and you should benefit the overall brand from all this work instead of divvying it up between multiple sites. *Do remember, one location only entitles you to one Google+ Local page, regardless of the number of services offered, unless you have a multi-dentist practice, in which case you can build a Google+ Local page for each practitioner. That scenario can enable you to do interesting things with the categories - optimizing one listing for a certain type of service and another listing for another service, provided you're adhering to the guidelines. Only proviso here is to be aware of historic problems with dealing with doctor/dentist duplicates in Google's system.
-
Thanks, thought this would be the case.
Regards
Ade
-
Hi there
I definitely agree with Andy here - it's the same practice, just different services. That's really no different than a car mechanic doing engine work and brake pads. If I were you, I would have the client embrace it and create categories on one domain. If you optimize and structure the site properly, you'll be golden.
That's my two cents.
Hope this helps - good luck!
-
Hi Ade,
This isn't something I would advise splitting across domains. Choose the domain you wish to use and then sub-cats for the different types of dentistry. If you have two similar sites at the same address, it will make Google wonder why it was done (SEO purposes) and you could have issues on your hand.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Business Split into 2 Businesses - Residential and Commercial Site - 2 different URLs and both have the same address! Can we create 2 separate Google My Business Accounts?
Business Split into 2 Businesses - Residential and Commercial Site - 2 different URLs and both have the same address! Can we create 2 separate Google My Business Accounts?
Local Listings | | 9thCO0 -
Creating a Wordpress Multi-site - Should I have separate Domains or use Subdirectories?
Hello, I have a company building out a website and wanted to get the community opinion on how we should set-up the domain network (separate domains or subdirectories). Our company has several locations across the country and really act as their own entity in those locations (Austin, Norman, College Station, etc.). Currently, we have all the locations under 1 domain like so... maindomain.com/our-locations/norman. This clearly isn't they way it should be set-up and it was done a long time ago, so we are changing to either: Separate Domains already purchased Subdirectories such as maindomain.com/norman I would like to know what would be the best strategy for our communities in regards to SEO? Thanks!
Local Listings | | TylerAspen1 -
Subdomains or separate domains for dealers?
We are setting up websites for our dealers. We are considering whether it is better to set them up as independent domains (i.e. www.dealer-state-brand.com) or as subdomains (dealer-state.brand.com) Any thoughts?
Local Listings | | bcmull0 -
Should I change my listing title or even my domain
I have a domain for a lawn maintenance company. The domain is something like mycompanyyardcare.com Even though this company do yard care most of the business that is trying to attract is Lawn maintenance. The keywords that most people type when they are looking for this service is "lawn care". Should i change my domain to mycompanylawncare.com instead of mycompanyyardcare.com? Other thing, in the listings or links that I'm creating in directories, the company name is Mycompany yard care & snow removal. Should I change to Mycompany lawn care & snow removal?
Local Listings | | Brumas0 -
Changed domain from .co.uk to .uk and went down from 3->5 organically. Should I go back?
After around 3 days we showed up on Google for our main keyword and we were at 5th and this has not picked up since and on Local listings we went from 2->3. Other keywords are also affected. It's been around 10 days now. I've done all the right things: wildcard 301 redirect Google Webmaster Change of domain notification I've managed to update some of the old backlinks (we don't have that many overall, maybe 10-15) and I've managed to pick up one new moderate quality backlink. There are no indexing or crawling errors at the moment, and my site is well indexed (only about 12 pages) Possible issues: .co.uk domain is years old and .uk being only days old (although I purchased it for 10 years) there are also some slight difference in the WHOIS record Now I'm not invested in this new domain, it was just part of making us look more authoritative long-term. I'm happy to either ditch and switch back or hold for a bit longer based on your advice.
Local Listings | | LondonAli0 -
Local listing ranking higher than domain name
Hi everyone,I was wondering why on my ranking report there is a fluctuation between the local listing page and the domain name page. Is it a way to always get the domain name ranking higher than the local listing?Thanks for your support,RM
Local Listings | | skrauss0 -
Targeting both Dutch countries .NL & .BE --> 2 ccTLD's using rel-alternate or just one TLD?
We want to target both Dutch countries .NL & .BE (Belgium & Netherlands).
Local Listings | | Brainlane
Should we go for the 2 ccTLD's using rel-alternate, or go for one TLD, .EU or similar? We currently have an SEO project going on where DNS.be & DNS.nl are equally important. Currently we are using the rel-alternate meta data. The .be website is doing fantastic, the .nl one seems stagnant and not really getting to target. For a similar project, we are now wondering whether we should go for the same approach, or just pick one TLD (.EU or similar). Note: we cannot create content that is regionally specific, since the content is just what it is and cannot be altered.0 -
2 Company Divisions One Address
Hi, we have a client that has 2 distinct divisions 1)XYZ Construction and 2)XYZ Pools they reside at the same address and share a phone number. They do have 2 different websites. How can we handle this from a Local listing perspective without getting our listings merged or penalized?
Local Listings | | JohnWeb120