How to track conversions?
-
Hi Mozers,
Anyone know how I can go about finding what my conversion is on my site?
Or how to go about setting up tracking?
-
If you're taking payments on site, you should setup ecommerce tracking instead and you can use the payment transaction as the goal.
-
That is awesome, thanks so much for your response Alick300, im wanting to track every transaction or payment that is made and every sign up we get but in our sign up we don't have a thank you page, its more like a 3 step process, 1 Personal details, 2 Choose Offer, 3 Payment - after the payment it takes them to their session, so from the information you gave above I guess I can use the checkout button as an event. etc
-
Hi,
You can set Goals for Events (instead of Pages). The only thing you need to do is send an event after success.
An event can be:
- Downloading a file
- Loading of Ajax, JavaScript or flash contents
- Loading of a dynamically generated webpage
- Loading of pop-ups, light boxes
- Loading of a flash video on a webpage
- Scrolling down the page
- Viewing of a flash video
- Viewing video footage of certain length
- Clicking on a video’s play/pause/stop button
- Interaction with a gadget
- Clicking on an image or a link
- Abandonment of a form
- Log-ins
- Sharing/printing a blog post, article, video or image
Read more: http://www.optimizesmart.com/event-tracking-guide-google-analytics-simplified-version/#ixzz3g3R0zV6V
Hope this helps.
Thanks
-
Hey Umah
Thanks so much for all the detailed information!
Do you know what we can do track the conversion if we don't have a thank you page?
-
Hello Edward,
If you mean to set up a normal goal tracking, it's really easy and you can setup to yourself. Just follow these steps,
- Go into your Analytics and then the profile for your site.
- Go to admin and in the third column of All Website Data click on Goals.
- You should now see an empty area, Click on the red button of "New Goal".
- Now you can select a template out of four option with pre-filled configuration or go to Custom option and name your "goal" and select the type. If it's a normal conversion tracking, select the "Destination"and add the URL of your "thank-you" page.
- Just click on "Verify this goal" to check everything is set-up correctly and click "create goal" button.
It's the most simplest way to add/track conversions/goals. If you're looking to explore more advanced tracking options, please refer to these links:
https://mza.seotoolninja.com/blog/absolute-beginners-guide-to-google-analytics
https://mza.seotoolninja.com/blog/building-your-marketing-funnel-with-google-analytics
http://www.optimizesmart.com/e-commerce-tracking-works-google-analytics-ultimate-guide/Hope this helps!
Umar
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What happens when i import analytics conversions into adwords if I already have conversions set up?
Hey everyone, I have a question. We already have conversion tracking set up for our landing pages, however Adwords has the option to import goals from anaytics, one of which is for the landing pages. What will happen if I do? Will it erase all the conversion data I already have? Will it mess things up? Or am I not understanding this correctly... Any help would be appreciated 🙂
Conversion Rate Optimization | | jhinchcliffe0 -
Analytics : Goal tracking for multiple payment methods
ello! I don't know if anyone else has come across this problem, but our ecommerce site offers two payment methods during checkout. I've set up goals and they successfully record the total number of transactions. Our site offers two payment methods (credit card and purchase order) and once you hit the 'select your payment' page, you're directed to different pages to make payment and end up on the thank you page. I created two goals, a credit card one that has "funnel" turned on and lists every page a 'credit card' customer would undertake, and a 'purchase order' goal listing all the pages a customer who undertake when making a "purchase order" payment. Google is however recording figures for both. Say I had 10 credit card orders and 5 purchase order, my Goals report 15 for both. Anyone come across this?
Conversion Rate Optimization | | Bio-RadAbs0 -
How to track full path of website visitors until conversion, not just landing page?
hi, This is my first question in the forums and I'm looking forward to be part of a great SEO community. I was wondering ow to track full path of website visitors until conversion, not just landing page? I've been using Wordpress jetpack site stats for while, which shows great data like keywords used in google, landing page etc. But I would like to have access to the full path for each separate visitors (including their IP address and country is possible) to improve my website and conversions. Example: step 1: Visitor X types "seo" on Google step 2: visitor lands on my homepage step 3: visitor visits to order page and buys Is there such tool available as a Wordpress plugin? Or do I have to use Google analytics for this? thank you for your help, Marc
Conversion Rate Optimization | | marcandre0 -
Conversion Suggestions or Ideas
Late last year we did an overhaul of our website. We didn't change we did or what we sell just the format and overall look. What used to work for Adwords and Adcenter conversions doesn't seem to work as well on the new site. Any suggestions on where I should start to turn this around?
Conversion Rate Optimization | | EcommerceSite0 -
Finally getting decent traffic but low conversions
Thanks to SEOMOZ Ive managed to get half decent organic numbers, although the numbers look good on my ecom. site conversion rates are low. Can anyone offer any help as far as converting visitors into buyers? Thank you!
Conversion Rate Optimization | | TP_Marketing0 -
Site Design for SEO & Conversions
This is a Real Estate Website focusing on a local market. What would you change about this site for SEO Purposes? What would you change for Conversion Purposes? What would you change for Visual Appeal and User Experience? Thank you all for your help on this one. http://www.bronxpad.com
Conversion Rate Optimization | | bronxpad0 -
Huge Increase in Search Traffic - Expected Drop in Conversions?
We've recently implemented a successful strategy whereby we've increased non-branded organic search traffic by over 50%. We started with our niche products and secured those rankings and then expanded the program to include local results. Rev is up, trans# is up, but conversion rate dropped. Here is the question...is there an acceptable ratio between the percentage growth in visits and the percentage decrease in conversions?
Conversion Rate Optimization | | NaHoku1 -
Google Analytics - Goal tracking question
If my form starts on domain1.com/leadform/html and the confirmation page is on Domain2.com/confirmation.html can I still set up GA goal conversion tracking?
Conversion Rate Optimization | | TheGrid0