How to track offline conversions
-
What are the best ways to track offline conversions that have come directly from paid ads such as Adwords?
Say for example, John searches for 'luxury armchair' and clicks on one of our ads and is directed to the landing page that sells the luxury armchair. John then calls us and completes the transaction over the phone.
How do we know that the advertising channel is responsible for that transaction without physically asking the customer? I know Google provide free forwarding phone numbers which can be provided in the Ads, but if they call us from the phone number we list on the website there is no way of tracking down that exact sale?
Google mentions something to do with providing a unique ID, called a "GCLID" but I'm not familiar with this or how it works.
Any advice is much appreciated.
-
Hi, Jasmine.
Out of all companies you have listed, which one is your favorite and why? (I assume there was a reason to switch from one to another)
-
Another idea to track your offline conversions could be to set up an exclusive voucher code that can be redeemed over the phone only.
Cheers
-
There are different solutions for different issues. The one you have specifically referenced is a offline call tracking. I have used several different companies: IfByPhone, Invoca, Mongoose Metrics, Marchex, CallTrackingMetrics. Each one offers some level of call recording and all have caller ID. Some can integrate with Google AdWords directly to see where calls came from, and others may be able to merge with your CRM. They can get pricey depending on your needs, but it's good to review everything.
With call tracking, javascript replaces your phone number with a unique call number that associates itself to that keyword's GCLID (Google CLick ID). That information is then pinged in their system and will show up in their system or in several other areas depending on your chosen settings.
-
Hey Joshua,
Yes, you can track your offline conversions by "GCLID" and it's indeed a worth checking channel. Check out the attached Google video for details.
For more information, check out these links:
https://support.google.com/adwords/answer/2998031?hl=en
http://unbounce.com/ppc/new-google-adwords-offline-conversion-tracking/Do check out Marketo, they offers complete integration and reporting for this.
Hope this helps!
Umar
-
There is a really simple call and form tracking service that I have started using called Whatconverts. It will automatically register a google analytics hit with the relevant campaign tags with each call and it can also send an email to ask whoever answers the call if that was a sellable lead, closed sale or a junk lead.
I just started using it though and haven't used it with any ppc yet. They have a pay as you go tear that is really affordable.
Good luck!
P.S. I'm not connected to them in any way. Just thought I'd pass it along.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adwords and Analytics Conversion Tracking within Adwords
I am trying to decide whether to setup conversion tracking in Adwords using the website/page as a source, or Analytics. I do understand the (basic) difference, however in tossing up the pro's and con's of each I would be grateful for some input. The advertiser is in the (offline) retail and service industry and so conversions being tracked include completing a form, making a booking etc - so it is no problem to implement the tracking snippet. My gut instinct is that Analytics is not as accurate as a reflection as the webpage (due to the way it records only the last conversion). Would it be a mistake to use both? (my concern is that double clicks will be recorded)
Paid Search Marketing | | E2E0 -
Google Analytics Offline Conversions
Hi All, I've been searching the net for this for a while now and haven't found any suitable solutions. I'm looking at a way of importing conversions into Analytics. For a business I work with there is currently a split between Contact Form Submissions (we can track) Mobile Website Calls (we can track) Offline Calls (visit the website via AdWords and pickup the phone) We currently record all call data so we can see just how many calls we are getting from the campaign, and we take notes on keywords and time of call. So manually we can figure out the conversion rate. I was wondering if there was a way to mark certain visits as conversions manually? I'm pretty sure there isn't, but figured this would be the best place to ask! Thanks in advance!
Paid Search Marketing | | gamnaking10 -
What should I track to see if my GAW choices are good?
I was asked today what 3 Google Ad Words measurements I would track to determine of the key words and key phrases chosen for an Ad Words Campaign were working. What would YOU measure? Thank you!
Paid Search Marketing | | PatriciaBeth0 -
How Can I Increase Conversions from English Speaking Countries in AdWords?
Hello, So here is the gist: Our company provides credit card processing services primarily to e-commerce businesses. I began managing Google AdWords in-house this past April. I started out by not excluding any countries, but received leads from merchants living in countries we could not serve due to risk of fraud. Then, I excluded countries our company could not work with to eliminate unwanted costs. I then took it one step further and targeted only countries our company can serve. My campaigns performed very well. This month, I have been averaging nearly 14 conversions per day. [I should also add that four campaigns are Search and Display, one is remarketing so it is Display only, and two are Search only. Prior to what you will read in the paragraph below, the majority of our conversions came from the Display network, but we had a significantly higher conversion rate with our Search conversions.] However, throughout all of this, we received very few conversion from English-speaking countries--primarily the US, UK, Canada, and Australia. Yesterday afternoon, July 15, I targeted only those four countries. When I came into work this morning, I saw that we received very few impressions and only 7 clicks (as opposed to more than 500,000+ impressions in one day and 1,500-2,400 clicks in one day). I am no Google AdWords expert, but I do understand that searching these terms in the US, UK, Canada, and Australia may be more competitive, which will require a higher CPC. I set it so Google manages my CPC, so I would assume this would adjust while staying within my daily budget. I do not know what to do, but am in dire need of guidance. I do not know where to look online for help and Google AdWords Live Chat is not working. Thank you in advance,
Paid Search Marketing | | Instabill
Meghan0 -
How can i track keywords of Google Product Listing Ads in Google Analytics
I have thousands of products in my feed to Google Shopping (Google Merchant Center). I have also set utm source, medium and campaign in URL. I have integrated my Google Adwords(With Auto Tagging) with my Google Merchant Center. My Question is, I can see campaign in google analytics but inside campaign i am not able to see keywords (From which those click are being received) I wonder to know that does anyone can help me to track Product Listing Ads keywords in Google Analytics. Thanks,
Paid Search Marketing | | CommercePundit0 -
Analytics: Goal Tracking
I am trying to track goals in Google Analytics for a website that has the same goal URL for main website and various sub-domains. The main domain for example is: mymaindomain.com and the sub-domain are my1st.subdomain.com, my2nd.subdomain.com, etc. but the Goal URL is same for all the sub-domains and main domain, i.e. mymaindomains.com/pay/thanks.html. I have Google Analytics configured to track domains and all sub-domains and I’ve already setup the goal for each sub-domain and even created the funnel as well for each sub-domain. However, in goal tracking, it always shows “0”. I am also looking forward to get some help to set up an advanced filter so I can see traffic to my sub-domains in Analytics. Thanks!
Paid Search Marketing | | Visiblics2 -
Help with getting no conversions
Ok, so let me give you the breakdown here. So I have recently optimized this product and am trying to focus on getting this product to sell a couple times a week before I move onto the next product with SEO. Google has not updated my title and description yet to see if my SEO has been even somewhat successful, so I am waiting on that. While I have been waiting, I started a PPC campaign. I would say over the last 7 days I have had about 250 visitors to this page, however, none of them resulted in any questions about the product, no account signups, no orders that are incomplete and worst of all, No Sales.Here is a copy of the add. RC Nitro Truck 60MPH $219Buy Now Remote Control Nitro RC Truck. Redcat Racing Volcano S30 60 MPHwww.rcnitroshop.com Can someone look at the page and tell me if it looks fishy or if there is a reason you would not buy from this page? Any advice would be appreciated. Also, if you notice any critical SEO errors that would also help! I ran the on-page optimization through SEOMOZ and i got a letter grade of an A with everything 100%. Thanks in advance. I have been working 5-10 hours a day on this website and on eBay and would love for it to actually pay off someday lol. The links to the page are in that add above. Just click on that to take a look.
Paid Search Marketing | | bilsonx0 -
FB PPC Conversion Tracking Script
Hi guys, Is there any way to install a FB conversion script for their PPC (in the same way as the shopping directories use)? I know this was possible about 1.5-2 years ago via a feature they have released in Beta at that time, but this seem to no longer be a choice. There is nothing in the FB help, I found no such option in their settings and the FB support does not answer (what;s new here 🙂 ) We can always try alternatives - as Google Analytics or Prosper202 ... but this time we would prefer FB scripts if possible. Thanks in advance T
Paid Search Marketing | | tolik10
