Specific Industry Website Conversion Rates: Lighting
-
Hi All,
There's loads of info around on general retail conversion rates, but does anyone have any experience with online lighting shops and typical conversion rates? This is a highly price driven shopper, and from my experience so far they bounce around looking for the best price... We've recently taken ownership of this new site, and I'm not sure I can relate general metrics to this site... although there is lots of work to do on here!
Cheers in advance.
-
Hi Umar, thanks for the reply. By 'general metrics' I was referring to the retail conversion rate of 3-6%. Cheers,
-
Hi,
Yes, I have worked with the client that in the lighting business. Could you please elaborate what do you mean by general metrics here? As far as I know, the general metrics of conversions always remain the same for every site/industry but the ways of achieving targeted results are different.
Thanks,
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to measure Bounce Rate via Timeout
Hi, I want to change the way Google Analytics measures my bounce rate: after 20 seconds timeout instead of next page criteria. I know that I may do it adding some content like: setTimeout(“_gaq.push([‘_trackEvent’, ‘NoBounce’, ’20 seconds’])”,20000); But I wonder if there is some way to do it via Google Analytics configuration. Thanks in advance,
Reporting & Analytics | | Webicultors0 -
Conversion analytics goals
Hello, I have to configure my analytics goals for my SEO estrategy. In Google Analytics I can choose between: destiny, duration, Pages/screens per session and event. But I don't have the best criteria for select each one. What are the best options for a content site and for a e - commerce? Otherwise, I wanna know which is a good bounce rate for a content site? And what is a good Avg. Page Load Time (sec)? Thanks in advance.
Reporting & Analytics | | Arkix0 -
Conversion Rate Higher Than Landing Page Visits?
Interesting to see in Google Analytics that the conversion rate is higher than landing page visits - could it be attributed to a visitor clicking the CTA button multiple times? Or perhaps there is duplicate GA code on the conversion page since we utilize both Google Analytics and HubSpot. (see attached funnel screenshot) Screen-Shot-2014-09-26-at-10.49.09-AM.png
Reporting & Analytics | | W210 -
Irrelevant page with high bounce rate
I have a page on my site, www.waikoloavacationrentals.com/kolea-rentals/floor-plans, that gets me roughly 17% of my traffic. That being said it is not really relevant traffic because it comes from the search term "floor plans", which really has nothing to do with Hawaii vacation rentals, which is what I do. My question is does Google know how to figure that out when they are looking at my stats or is there a way to let google know that that page probably should not show up for that search phrase? On the positive, they are nice floor plans and if someone is searching for ideas for floor plans and see one of them in google images then it probably could help them, but it really is not relevant to my business. It has a 80% bounce rate, but does have an average time on page of 1.5 minutes, which is a fair amount for what is there.
Reporting & Analytics | | RobDalton0 -
In Ecommerce Conversion Tracking Revenue Is not Showing
Hello Everyone, I have implemented Ecommerce tracking in google analytic but I am not able to see revenue and average value. am I missing something ? Please tell me how can I see revenue and average value. I am also attaching image of that so anybody can understand. Please help me out asap. Thanks CVFakjD
Reporting & Analytics | | Alick3000 -
Are Click-Through rates & Bounce Rates as Ranking Metrics ?
There are lots of articles around but I would prefer to see what everyone here has to say about it. Are they ranking metrics ( directly or In-directly )? If they are then how to get it right? Can i depend on Google In-page analytic? What is an acceptable Bounce rate for a home page ? What is an average click through rate for your landing page ? thanks
Reporting & Analytics | | conversiontactics0 -
Bounce rate calculation
Could anyone help out with a bounce rate query please. A website of mine, an affiliate website offering product reviews, has a bounce rate of 82%. I am puzzled a little as to how this is calculated. Is it only a bounce if the user goes from the search engine to my site and then back to the search engine? Or would search engine to my sites to the affiliates site via the link on my sites also count as a bounce? With a site of this nature the goal would be to get as many people visiting the merchant as possible and so a high level of bounce from me to them would be ideal Thanks, Carl
Reporting & Analytics | | Grumpy_Carl0 -
Cover my tracks / two websites on the same Analytics
Hi, I've got 2 websites and I like one of them to make some links to the other one. These two sites are on the same Google Analytics account. They have been set up 3 month ago and they have some articles on them. I've heard that Google can see that those websites are related in my Analytics and use this information to give less power to the link I could make between them. What do think about it and what do you recommend me ? Shoud I closed the Analytics account ? Or down one of the website and rebuilt it whith a different domain / host / analytics ? The thing is if I delete one of the website i'll be force to republish the articles, because there are links on it, and they're part of a deal I've already made. Thank you
Reporting & Analytics | | Spleen0