Should one page with markers or six separate pages?
-
Hi - I'm working on a site that was set up with 6 bios on one page, with markers jumping to each person's name. I was thinking about separating those into 6 different pages, but not sure if that's the right thing to do.
Advice about keeping the bios on one page vs splitting them up? (Am I more likely to rank for those peoples' names if I have a unique page, or is the one page url with each different marker in it, just as good?) Ranking well for those names isn't a huge goal of the site, but it would be nice to make the choice that would help with that rank.
Thanks for your input
Emma
-
Thanks to both of you. That's helpful.
-
Taking James' suggestion a step further, my policy is to have the main page include each person's name, title and a short version bio, where each of those links to the individual bio, that should have a unique, longer form bio - enough to justify the individual pages where they're seen as truly content rich. that's a combination home-run.
-
If it were my site I would split them up into 6 separate pages, so you can optimize each page by itself, also so each person has their own unique URL.
You can really target the <title>+ URL combo on names of employees, have around 350 words of content for each employee too and then also have images for each employee.</p> <p>It is the same where you have offline businesses with many store locations I advise to use separate locations for each place of business.</p> <p> </p></title>
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Thin Content pages
I have a couple of pages that are thin content. One is essentially a page with the icons of our customers and a link out to their website. The other is a summary portfolio page that has some images of some of the client work we have done with links to internal pages that have more details about each client situation, approach, etc. These deeper pages are just fine. What is the recommendation for handling these thin content pages? We could add content, but then it wouldn't really help the user very much.
On-Page Optimization | | ExploreConsulting0 -
Category Page Content
Hey Mozzers, I've recently been doing a content audit on the category and sub-category pages on our site. The old pages had the following "profile" Above The Fold
On-Page Optimization | | ATP
Page Heading
Image Links to Categories / Products
Below the Fold
The rest of the Image Links to Categories / Products
600 words+ of content duplicated from articles, sub categories and products My criticisms of the page were
1. No content (text) above the fold
2. Page content was mostly duplicated content
3. No keyword structure, many pages competed for the same keywords and often unwanted pages outranked the desired page for the keyword. I cleaned this up to the following structure Above The Fold
H1 Page Heading 80-200 Word of Content (Including a link to supporting article)
H2 Page Heading (Expansion or variance of the H1 making sure relevant) 80-200 150 Words of Content
Image Links to Categories / Products
Below the Fold
The rest of the Image Links to Categories / Products The new pages are now all unique content, targeted towards 1-2 themed keywords. I have a few worries I was hoping you could address. 1. The new pages are only 180-300 words of text, simply because that is all that is needed to describe that category and provide some supporting information. the pages previously contained 600 words. Should I be looking to get more content on these pages?
2. If i do need more content, It wont fit "above the fold" without pushing the products and sub categories below the fold, which isn't ideal. Should I be putting it there anyway or should I insert additional text below the products and below the fold or would this just be a waste.
3. Keyword Structure. I have designed each page to target a selction of keywords, for example.
a) The main widget pages targets all general "widget" terms and provides supporting infromation
b) The sub-category blue widget page targets anything related and terms such as "Navy Widgets" because navy widgets are a type of blue widget etc"
Is this keyword structure over-optimised or exactly what I should be doing. I dont want to spread content to thin by being over selective in my categories Any other critisms or comment welcome0 -
Is it better to create more pages of content or expand on current pages of content?
I am assuming that one way of improving the rankings of current pages will be to create more content on the keywords used... should this be an expansion of the content on current pages I am optimising for a keyword or is it better to keep creating new pages and if we are creating new pages is it best to use an extension of the keyword on the new page – for example if we are optimising one page for ‘does voltage optimisation work’ would it then be worth creating a page optimised for ‘does voltage optimisation work in hotels’ for example and so on? I am guessing maybe both might help, this is just a question I have had from one of my clients.
On-Page Optimization | | TWSI1 -
What to do with removed pages and 404 error
I recently removed about 600 'thin' pages from my site which are now showing as 404 errors in WMT as expected. As I understand it I should just let these pages 404 and eventually they'll be dropped from the index. There are no inbound links pointing at them so I don't need to 301 them. They keep appearing in WMT as 404's though so should I just 'mark as fixed' until they stop appearing? Is there any other action I need to take?
On-Page Optimization | | SamCUK0 -
Can I target one keyword with 2~3 pages?
Since my website is targeting a very specific field, there are not many widely searched keywords. So I'm thinking of targeting one keyword with 2~3 pages. 1. I've read Neil Patel's blog post on how to create dual rankings to make your search listings stand out on Google. So I assume it's okay to target one keyword with several pages. (http://www.quicksprout.com/2012/07/30/4-steps-to-making-your-search-listings-stand-out-on-google/ Step #2 Create Dual Rankings) 2. But I've also read things on Keyword Cannibalism saying that if you target one keyword with several pages, they will compete with each other, and Google will get confused. I'm wondering, is it okay to target one keyword with 2~3 pages? And is there any smart way to do it ? Thanks.
On-Page Optimization | | joony0 -
On-page SEO optimization
hi there! Is it possible not to be in the first 20 or 30 positions in the SERPs after executing onpage SEO actions (keyword optimization, metatags, ....) even for keywords for which there's not "too much" competition? Is there a way of visualize the pages indexed by the google bot? (the pages especifically, not the number) in order to discard indexing problems? Thank you!
On-Page Optimization | | juanmiguelcr1 -
Different pages for OS's vs 1 Page with Dynamic Content (user agent), what's the right approach?
We are creating a new homepage and the product are at different stages of development for different OS's. The value prop/messaging/some target keywords will be different for the various OS's for that reason. Question is, for SEO reasons, is it better to separate them into different pages or use 1 page and flip different content in based on the user agent?
On-Page Optimization | | JoeLin0 -
Separately bolded words
Do separately bolded words (for example: red and bike) increase the SEO value of a compound bolding in the code like red bike? I’m a rather inexperienced SEO. Thank you in advance for any feedback.
On-Page Optimization | | mosby1