Optimizing an e-commerce website
-
Hi,
What do you recommend me to optimice an e-commerce website to rank every page or product?
Do I have to implement schema and meta description for every product or is easier to optimice every category?
-
Hi Patrick, Thanks!
Excellent answer, only a doubt about Schema, If every product is refreshing every month what happened with that information or could be a dynamic information for Schema?
-
BuiltVisible also has a great and very comprehensive guide to meta data and schema.
-
Great answer! I'll add our Search Ranking Factors to the list.
-
Hi there
I definitely recommend Schema on every product, as well as breadcrumbs, reviews, and also site search which helps for Sitelinks search boxes. It also helps inform your Google Analytics.
Here are a couple of great resources:
The Ultimate Guide to SEO for E-commerce Websites (Kissmetrics)
Thin & Duplicate Content: eCommerce SEO (Inflow)
The Definitive Guide To Ecommerce Search Engine Optimization (Neil Patel)Take advantage of internal linking between relevant products and categories, and make sure you have a proper information architecture set up for usability!
Hope this helps! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
We´re in trouble with our on site internal link optimization - please help
Dear Moz community, We have made a great mistake. Looking at keyword search volumes somehow Moz showed volumes for two keywords which only differentiate by an '**s (plural) as same. **Now we optimized our internal links (all links have the keyword) for the singular word. Now looking at other search volume estimations from competitors we see, that the plural has 5 times bigger volume. Our issue: If we change some of the category links now to another keyword, we will loose our ranking with the singular word. Correct? If we do not change any of our internal links, we will never rank in top 6 with the keyword. (currently singular is 6 and plural is 15) What would you reccomend?
On-Page Optimization | | advertisingcloud0 -
When writing content for a website what is the optimal copy length?
My site is currently in the mist of a redesign and I’d like us to compile some recommendations on the length of copy for a page to rank well but can't seem to find any up to date articles on this.Does anyone have any suggestions, comments, or feedback?Thank you.
On-Page Optimization | | PorshaAndrea0 -
What is the recommended canonical variation for a website now migrated to Https:?
We recently migrated our site to HTTPS:? In the past, we went with http://www. What is the recommended canonical variation corresponding to these changes? http:// http://www. https:// https://www. Thank you! Erin
On-Page Optimization | | HiddenPeak0 -
Optimizing a large mess
An agency referred me to a client who wants a proposal for SEO. The website has been recently completed, but it a complete train wreck. I just ran a Moz crawl and I'm looking at 303 issues to fix out of a site with 377 pages. I just downloaded an xml sitemap, hoping to prioritize what needs to be done, however I'm not getting a clear sense of the hierarchy. In your opinion, what is the best way to attack a project of this size? I am clear on the client's business goals, so I can work on the most crucial pages first, but I can't leave the rest of the site a mess. Should I start by gathering for links that have no user value and plan to block them with meta tags? I'm used to optimizing much smaller sites, so any advice on how to approach this proposal would be much appreciated. Thank you!
On-Page Optimization | | ptdodge0 -
Optimal Copy Length
We have a separate page for every product of every bank e.g. http://www.imoney.my/home-loan/citibank The idea is to make it rank for the name of the keyword + the name of the bank. Is the copy long enough for that to happen? We've written one paragraph of unique copy about bank's product information. Shall we write more, or it is enough?
On-Page Optimization | | imoney0 -
Amazon powered e-commerce website automatically generates page titles. Is there an alternative?
Greetings fellow Mozzers, So the product pages pick up the product name and convert it into the page title by default. The development company says this is an Amazon limitation and we can't set custom page titles for product pages. Is this the case? The official documentation from Amazon does not seem to suggest so. Would greatly appreciate any feedback from the community. Thanks, Rishad.
On-Page Optimization | | RishadShaikh0 -
Where to Put Content For Product Pages - How To Structure Website?
Currently we have 300+ products. We do not have a CMS or Ecommerce site at the time being for certain reasons. Currently our site is set up with content on almost every single page. The main catagory page, explains everything on the main page, then our products page has a lot of text too. But right now, it seems as if our main pages are only ranking. In the near future I will be using a cms and purchasing a template. I noticed most Ecommerce style websites have just the product with the name and price, then when they click on the product it brings you to that page with a brief product description and some photos. My question is, does each page need content? Or can just the product page itself have content? For example, say we have a link to SHOES. Then the shoes page displays dress, casual and athletic. Then the athletic page brings you to a page with, running, tennis, cross training shoes, and so forth. Is it best to write content on this main catagory page? If so, how much? Or should we focus on putting content on the actual page of the individual product? Along with pictures and specifications? I know Content is Key and we are doing pretty well at that, however, I am starting to wondering if we have to much content or too similar content. What is the best structure to try and recieve GREAT organic rankings?
On-Page Optimization | | hfranz0 -
Keyword Optimization
I optimized this site filmeonlinenoi.com witch is in romanian for this keyphrase "filme online gratis" , i stuck on page 2, i cant get to the first page! I was, but i fall again to the second page...
On-Page Optimization | | Alexsmenaru0