Capitalization of first letter of each word in meta description. Catches more attention, but may this lead to google ignoring the meta description then more frequently?
-
Capitalization of first letter of each word in meta description. Catches more attention, but may this lead to google ignoring the meta description then more frequently? Same for an occasional capitalized FREE in meta description.
Anybody had experience with this?
-
Yes, I would like to see some study data on CTR success/failure of Capital First Letter Of Every Word vs. not. Or legibility study for fast reading comprehension. I see this as more important for ad copy than meta data, since ad copy is much more limited in characters and visual real estate.
-
Lower case first letters are easier read by the average person.
So, I am starting to write my title tags with the main topic with upper case first letters on the left, and then the rest of my title in lower case letters on the right. That lower case content is focused upon appeal, value, popularity, surprise, inquiry, or panache.
-
Hi,
I've never seen any evidence of title-casing being more attention-grabbing or of Google overwriting them because of it. If you're concerned with Google replacing your meta descriptions, use a NOODP tag and your problem is solved.
Regarding ALL CAPS, Google has never been a fan of this technique to improve CTR, you can even see this in their ad copy rules for Adwords. I'd steer clear of ALL CAPS in SERP-visible meta data.
-
I wouldn't say that Google would start ignoring the more often but more that it might be that they're going to use other pieces of the text that they think might be mor relevant or changes the capitalization themselves in the SERPs while using your own text.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google ignoring Canonical and choosing its own
Hey Mozzers, We have several products that all have upto 6 different versions, they are the same product but in a different specification. As users search via these specifications (within our website) it is beneficial to keep all 6 products as different listings on the website. In google however it is not. So we kept all 6 listing but chose 1 to be the google landing page, the only different between them all is the technical specification + occasionally size. But 95% of the pages are the same. Let call the products A, B, C, D, E, F, we made all the canonicals point to C because this is out best selling version of the product. However, google has chosen E to rank instead. What is my best move here? Should i accept the page google has chosen and change the canonicals the point to that version or should I be stubborn and try to get google to change which version it ranks. As always many thanks.
Intermediate & Advanced SEO | | ATP0 -
Does Google see this as duplicate content?
I'm working on a site that has too many pages in Google's index as shown in a simple count via a site search (example): site:http://www.mozquestionexample.com I ended up getting a full list of these pages and it shows pages that have been supposedly excluded from the index via GWT url parameters and/or canonicalization For instance, the list of indexed pages shows: 1. http://www.mozquestionexample.com/cool-stuff 2. http://www.mozquestionexample.com/cool-stuff?page=2 3. http://www.mozquestionexample.com?page=3 4. http://www.mozquestionexample.com?mq_source=q-and-a 5. http://www.mozquestionexample.com?type=productss&sort=1date Example #1 above is the one true page for search and the one that all the canonicals reference. Examples #2 and #3 shouldn't be in the index because the canonical points to url #1. Example #4 shouldn't be in the index, because it's just a source code that, again doesn't change the page and the canonical points to #1. Example #5 shouldn't be in the index because it's excluded in parameters as not affecting page content and the canonical is in place. Should I worry about these multiple urls for the same page and if so, what should I do about it? Thanks... Darcy
Intermediate & Advanced SEO | | 945010 -
Link from Google.com
Hi guys I've just seen a website get a link from Google's Webmaster Snippet testing tool. Basically, they've linked to a results page for their own website test. Here's an example of what this would look like for a result on my website. http://www.google.com/webmasters/tools/richsnippets?q=https%3A%2F%2Fwww.impression.co.uk There's a meta nofollow, but I just wondered what everyone's take is on Trust, etc, passing down? (Don't worry, I'm not encouraging people to go out spamming links to results pages!) Looking forward to some interesting responses!
Intermediate & Advanced SEO | | tomcraig860 -
Google Not Displaying Rich Snippets
We implemented rich snippets for products some time ago. When viewing our site through a site:xxxx.com on Google, they don't show for every product, despite the fact that they should. I've taken some of the URLs that don't show rich snippets in the SERPs, ran them through Google's testing tool, and they display fine. Not sure what's going wrong here. Any thoughts?
Intermediate & Advanced SEO | | Kingof50 -
Why is my site not getting crawled by google?
Hi Moz Community, I have an escort directory website that is built out of ajax. We basically followed all the recommendations like implementing the escaped fragment code so Google would be able to see the content. Problem is whenever I submit my sitemap on Google webmastertool it always 700 had been submitted and only 12 static pages had been indexed. I did the site query and only a number of pages where indexed. Does it have anything to do with my site being on HTTPS and not on HTTP? My site is under HTTPS and all my content is ajax based. Thanks
Intermediate & Advanced SEO | | en-gageinc0 -
Google Tag Manager
Has anyone used Google Tag Manager and do you feel it is worth it?
Intermediate & Advanced SEO | | ChristinaRadisic0 -
What is next from Google Panda and Google Penguin?
Does anyone know what we can expect next from Google Panda/Penguin? We did prepare for this latest update and so far so good.
Intermediate & Advanced SEO | | jjgonza0 -
Have we suffered a Google penalty?
Hello, In January, we started a new blog to supplement our core ecommerce website. The URL of the website is www.footballshirtblog.co.uk and the idea behind it was that we would write articles related to our industry to build a community which would ultimately boost our sales. We would add several posts per day, a mix between shorter news stories of around 150 words and more detailed content pages of around 500 words. Everything was going well, we were making slow but sure progress on the main generic keywords but were receiving several thousand visitors a day, mostly finding the posts themselves on Google. The surge on traffic meant we needed to move server, which we did around 6 weeks ago. When we did this, we had a few teething problems with file permissions, etc, which meant we were tempoarily able to add new posts. As our developers were tied up with other issues, this continued for a 7-10 day period, with no new content being added. In this period, the site completely dropped from Google, losing all it's rankings and traffic, to the extent it now doesn't even rank for it's own name. This is very frustrating as we have put a huge amount of work and content into developing this site. We have added a few posts since, but not a huge amount as it is frustrating to do it with no return and the concern that the site has been banned forever. I cannot think of any logical reason why this penalty has occured as we haven't been link spamming, etc. Does anyone have any feedback or suggestions as to how we can get back on track? Regards,
Intermediate & Advanced SEO | | ukss1984
David0