Conversion rates by browser & OS - any feedback/experts/experience?
-
Hi,
Ive been evaluating conversion rates by operating system and by browser for a client. Ive picked up significant and somewhat disturbing trends.
As you'd expect the bulk of traffic is coming from a Windows/Internet Explorer combination. This is unfortunately one of the worst combinations (Windows/Firefox & Windows/Safari did worse. Chrome/Windows was significantly the best combination with Windows).
Windows also performs much worse than Mac. E.g. Windows/Firefox performs worse than Mac/Firefox. Overall conversion rate for Mac is 7.07% compared to 5.69% Windows. This is based on hundreds of thousands of visits and equates to tens of thousands of dollars difference in revenue.
Generally later versions of browsers perform better on both main operating systems e.g IE 9.0 converts at 6.33% compared to 8.0 at 5.80% on Windows and Firefox 4.01 on the Mac converts at 7.57% compared to 3.6.16 at 6.54% (although this dataset is smaller than Windows/IE).
Page load speeds (recorded in the clients analytics) are significantly faster on Mac than Windows (as expected really).
Being Windows/IE and specifically Windows IE8 represents the bulk of traffic should we be addressing this? Will any optimisation negatively affect better performing Mac/Browser combinations? Understanding that Mac users equate to 'better' converting visitors - what else could be done there?
Anyone have thoughts or experience on optimising pages for improved conversion rates via IE and Windows?
Thanks in advance,
Andy
-
I think its possible but its also heck of a generalisation and given the considerable extra $'s available by findng and fixing even the smallest of possible technical issues e.g. optimising page load for IE (perhaps IE renders javascript or images slower?) im keen to try and find out.
-
Aren't these conversation rates a simple representation of the type of user that is using a specific browser? Chrome / Firefox tend to be more tech savvy users, that are probably more likely to convert no matter what your conversion goals are (especially if your primary goal is to sell stuff online).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why Is My Traffic Going Up But My Alexa Rating Getting Worse?
I am curious why my Alexa rating has been getting worse over the last few weeks. My organic traffic is up, direct visits and social networking visits are up but my Alexa has been getting worse and worse. Is anyone having the same problem? Any feedback would be helpful. Thanks.
Reporting & Analytics | | Videogamefan0 -
Drop in google.com / referral trafic
Hi, On one of our sites (after the release of a new version, including redirections), we've seen a drop in referral trafic from google.fr (france). I know that this trafic usually comes from Google Images but it doesnt seem to be the case this time. The referal path is "/" and not "imgres" as it usually is when it comes from google images. The search trafic hasnt dropped tough... The site is a job listing site. We also saw a drop from indeed.com, I guess their crawler got lost in our new site... Any idea on the possible google site it could come from? Thank you,
Reporting & Analytics | | AdrienLargus0 -
Seeing massive spikes in direct traffic with 100% bounce rates
Hi all, Looking through Analytics yesterday, I saw that my website had a huge increase in direct traffic in sessions. However, they apparently spent 0 seconds on the website in total so that raised plenty of red flags. Does anyone have reasons why this might be? Spam or bug? Thanks in advance!
Reporting & Analytics | | Whittie0 -
Google Analytics for User Experience
Hi In terms of looking at the overall User Experience of a website is there any particular areas of Google analytics that you believe to be particularly useful to identify areas of worry or opportunity?
Reporting & Analytics | | TheZenAgency1 -
On google analytics what is Mozilla Compatible Agent under browser and OS?
On my Google Analytics (I know this is not SEOMOZ) I have a lot of visits from mozilla compatible agent with 100% bounce rate. Does anybody know what this is?
Reporting & Analytics | | essentialworld0 -
AXIS plugin & SSL Search providing "not provided" results
Hi, Does anyone know if the Axis plugin by Yahoo will generate the infamous "not provided" results in reporting? Or is it dependent on what browser the plugin is used on? Thank you Bonnie
Reporting & Analytics | | DeluxeCorp0 -
Subdomains and SEO - Analytics & Webmaster Tools Setup Help
Any advice on the following greatly appreciated: How to get multiple subdomain data into 1 Google Analytics profile? Can we get multiple subdomain data into Google Webmaster Tools (and if so how?) or do we need to set GWT up per subdomain?
Reporting & Analytics | | AndyMacLean0 -
Low bounce rate; need help troubleshooting code
I've had an outside developer do a bunch of custom work in Google Analytics to get my site to integrate with Foxycart and accurately report sales in the ecommerce section. With a foxycart upgrade came more GA tweaking, and now my bounce rate is at 1-2%. I know this isn't right, and suspecting there is something triggering GA a second time, causing a second page load, or something. Could someone that loves code look at http://www.strikemodels.com/ and tell me if they can easily spot what's obliterating the accuracy of my bounce rate calculations? Or do I need to go back to my dev and up the can of GA worms to troubleshoot things? As you can tell by the code, I'm running the latest version of WP with a few plugins, Thesis 1.8, and on Apache.
Reporting & Analytics | | KeriMorgret0