Desktop vs. Mobile Website - ranking impact
-
Working on develop mobile pages using dynamic serving method, we are planing on only develop number of important pages (not the whole site) to be mobile friendly. To keep the consistency of the user experience, the new mobile site will only have internal links to pages that are mobile friend.
Questions:
If an existing non-mobile page ranking #1 on mobile SERP today, this page will not have a mobile friendly version, and will not link in the mobilefriendly site. will there be any impact to the ranking. Assuming: When Google mobile/Smartphone bots will not see a link to this page. The page will still accessible to Google desktop bots.
-
Hi Tom, this will likely impact your mobile rankings, as the smartphone crawler is the one which primarily feeds the mobile index. Best practice would say to make the mobile content as close to the desktop version as possible, but I understand that sometimes the resources are simply not available.
My concern would be that if you remove all internal links to the pages, the crawler will no longer find that page in new crawls and may eventually remove it from the mobile index, or may discount the importance of the page. Of course, if it isn't mobile friendly, you may end up losing rankings anyway if competitors create a more mobile-friendly experience.
A couple thoughts:
-
is the page getting valuable traffic from that position 1 ranking? If so, I'd strongly suggest including it on your list of pages to make mobile-friendly. If not, perhaps it doesn't matter if it loses the high ranking.
-
you could create a sitemap which includes those pages, so that the crawler can discover them even if they're not linked to internally. I don't know that this will prevent a negative impact but it could aid discovery.
Hope that helps.
-
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO on dynamic website
Hi. I am hoping you can advise. I have a client in one of my training groups and their site is a golf booking engine where all pages are dynamically created based on parameters used in their website search. They want to know what is the best thing to do for SEO. They have some landing pages that Google can see but there is only a small bit of text at the top and the rest of the page is dynamically created. I have advised that they should create landing pages for each of their locations and clubs and use canonicals to handle what Google indexes.Is this the right advice or should they noindex? Thanks S
Intermediate & Advanced SEO | | bedynamic0 -
Keyword keeps fluctuating between a high rank and no rank?
I've searched around and I can't seem to find anyone else describing the issue I'm seeing. Basically for a very long time our website (snappages.com) has always ranked in the tens and twenties for "create a website". It's a high volume keyword and we get a lot of traffic from it. Around May 16th it suddenly disappeared completely from search results on Google and now it will sporadically show back up with a SERP in the twenties every 5-10 days for a few hours and then completely disappear again. This pattern has continued to this day. I've checked and there are no manual penalties and nothing has really changed dramatically from a content perspective or anything like that. I would understand if we got penalized and our ranking dropped, or even if it just completely disappeared? This is the only keyword that this is happening for, all the others remain unaffected. Anyone know how I can find out why this is happening or have suggestions on how to fix it?
Intermediate & Advanced SEO | | stestone0 -
If my website uses CDN does thousands of 301 redirect can harm the website performance?
Hi, If my website uses CDN does thousands of 301 redirect can harm the website performance? Thanks Roy
Intermediate & Advanced SEO | | kadut1 -
How search engines look at collapse content in mobile while on desktop it open by default?
Hello everyone!
Intermediate & Advanced SEO | | Roi_Bar
To have a mobile friendly UX we chose to collapse some of the page content.
On the desktop it is in open mode by default and user can see the whole content.
Does the search engines see the content even if it's collapse? is the collapse mode on the mobile only can hurt us with SERP ranking? okgF0pX 1LU6utU1 -
How are these sites ranking!?!
One of our clients is in the insurance industry and over the last 12 months we have seen an increasing number of low quality, newly registered, spammy sites achieving top 5 rankings for major keywords, which in turn is having an adverse effect on the rankings for our client. Does anyone have any idea how the following sites have managed to do this: http://www.multiquotetaxi.co.uk/ - 2nd for taxi insurance http://www.motortradefast.co.uk/ - 1st for motor trade insurance http://www.traders-insurance.com/ - 3rd for motor trade insurance http://www.multiquotefleet.co.uk/ - 1st for fleet insurance We have tried reporting the above sites, tried holding out to see if they get penalised and tried figuring out what they have done ourselves but cannot see how they have managed it. Any ideas at all?
Intermediate & Advanced SEO | | instinctive0 -
Can changing G+ authorship on a well-ranking article drop its search ranking?
We have an article that ranks #1 in Google SERP for the keyword we want it to rank for. We decided to revise the article because although it's performing well, we knew it could be better and more informative for the user. Now that we've revised the content, we're wondering: Should we update the article author (and the G+ authorship markup) to reflect that the revisor authored the content, or keep the original author listed? Can changing G+ authorship on an article impact its search ranking, or is that an issue that's a few Google algorithm updates down the road?
Intermediate & Advanced SEO | | pasware0 -
Checking keyword rankings
I have 2 questions: 1. To check keyword rankings with firefox, i am choosing: Tools>Options>Privacy>"clear all current history" Timerange to clear: Everything Check Boxes: Browsing and download history, form and search history, cookies, cache, active logins Is there anything else I need to be doing? 2. Search results in my Niche are heavily localized. Is there any way to check rankings in another area? Ex: By default, our rankings are for Northeast NJ. Is there any way to check Baltimore, for example?
Intermediate & Advanced SEO | | CsmBill0
