Top Level Category Pages
-
On certain sections e.g. Top Level Brand Pages i would like to include history, images of products in use, videos, and possibly even a timeline of the manufacturers history. Being that its a store this would push the products quite a bit lower on the page. Can i still have a great positive effect if its below the product listings?
-
Do you have any examples of this being done on stores? Should i maybe just make a best of the web blog entry which links back to the product pages?
-
I would prepare very high quality content pages - best content on the web in their topic area - and use them to build links, earn rankings and pull huge traffic. These types of pages will usually outperform sales pages.
However, you can have "ads" on these pages that direct visitors to where items can be purchased. Placing those ads immediately adjacent to relevant content can be very effective.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hiding elements of the page
Hi, Does hiding elements of the page have a negative effect on SEO? The reason I ask is I am using a Wordpress theme however in options if I disable a certain element of the theme that is printed on the page it simply hides it from the user using CSS but it still exists in the code. Could the search engine see this as bad? E.g. like you are trying to keyword stuff by hiding keywords in the page? Thanks.
On-Page Optimization | | mdeluk1 -
Category Pages are not Shown when searched for "brandname Category name"
Hi, Someone googled our brand name + category page name and our category page didn't showed up first so he says it's a bad job/thing. so help me to fix this. Googled "sepalika acid reflux" without quotes. Thank you.
On-Page Optimization | | Sepalika0 -
Category descriptions and magento
Hi Any eCommerce experts out there, please? I run a magento store and am looking to improve the performance of my category pages in the listings, to aid this I have created category descriptions - a hundred or so words about what, for example, a Maxi Dress is, an example can be seen here http:// yochic.co.uk/dress-267864/ maxi.html (I have broken the link as not sure on the linking policy of the forum). I have noticed, however, that this category description is appearing all on sub pages of the section, so it is on page 1,2,3,4 etc. Is this likely to lead to me receiving a penalty for internal duplicate content? The store uses rel="next" in all the category pages, so shouldn't that help limit any problems caused by the duplication of the page descriptions? I notice that when I search for a sub page, 2, 3, 4 etc in Google using the url of page two http://yochic.co.uk/dress-267864/maxi.html?p=2 it returns the first page, so am i right in thinking with the tags that Google sees all the sub pages as being page one. In which case, doesn't that limit my ability to rank for the products listed on pages 2+? Long story short, the site cannot rank it's product pages because the vast majority of the product descriptions are 100% duplicate because the site is an affiliate fashion store. Many thanks Carl
On-Page Optimization | | carl_daedricdigital0 -
Sub-pages have no pa
I took over a website a few months ago which is not performing well at all for chosen keywords. When I first inspected it, I found a rel canonical tag pointing to the homepage on every page. This was quickly deleted and all the pages were fetched in webmaster tools. 3 months later and the website is still performing badly. When I use the mozbar, it shows that all of the sub-pages have a pa of 1. It is only a small site and all of the pages are linked to on the navbar in a simple way. The links are not made using javascript and all the pages are on the sitemap which is submitted to wmt. I have checked that all of the changes that have been made have been indexed as well. Could it be possible that google still sees the canonical tag even though its not there? I can't think of any other reason why the pages have no pa or why it is so far behind the competitors despite having better content and links. Also, the site is appropriate for adults, but I found (among the mess left for me) a meta ratings tag set to "general". This has now been deleted, could it negatively affect rankings?
On-Page Optimization | | maxweb0 -
Canonical URL, cornerstone page and categories
If I want to have a cornerstone "page", can I substitute an actual page with a category archive of posts "page" (that contains many posts containing the target key phrase)? This way, if I make blog posts about a certain topic/ key phrase (example "beach weddings") and add a canonical URL of the category archive page to the individual posts, am I right then to assume google will see the archive page as the cornerstone page (and thereby won't see the individual posts with the same key phrase as competing)?
On-Page Optimization | | stephanwb0 -
"Issue: Duplicate Page Content " in Crawl Diagnostics - but these pages are noindex
Saw an issue back in 2011 about this and I'm experiencing the same issue. http://moz.com/community/q/issue-duplicate-page-content-in-crawl-diagnostics-but-these-pages-are-noindex We have pages that are meta-tagged as no-everything for bots but are being reported as duplicate. Any suggestions on how to exclude them from the Moz bot?
On-Page Optimization | | Deb_VHB0 -
On Page Optmisation for Newbie
Hi All, Literally just signed up - and thought I might be able to dive straight into my pages using the On Site Optimiser to check page, make some changes, then check again and see it have immediate effect on the analysis. Not so? Each time I click on "Grade My On Page Optuimisation" with the expectation that a box formerly with no tick now gets one, nothing changes :o( Chris.
On-Page Optimization | | Chris19700 -
How to avoid keyword stuffing on e-Commerce Category pages
Hi, I'm optimizing a large, consumer electronic e-commerce superstore. Based on client's choice of keywords, I'm using product category pages as my target urls. Because of the proprietary CMS structure, product names and titles, featured on my landing pages (product category pages) create a keyword overkill, affecting various ranking factors. For example, one of the target urls / landing pages, dedicated to a specific product category, mentions the keyword over 190 times because of so many product titles in the "body" section. Would inline "rel="canonical" help? If yes, what part of the website should it "canonize"? If rel="canonical" is not the answer, what strategies would you suggest? Thanks!
On-Page Optimization | | dimanyc0