Content Publishing Volume/Timing
-
I am working with a company that has a bi-monthly print magazine that has several years' worth of back issues. We're working on building a digital platform, and the majority of articles from the print mag - tips, how-tos, reviews, recipes, interviews, etc - will be published online.
Much of the content is not date-sensitive except for the occasional news article. Some content is semi-date-sensitive, such as articles focusing on seasonality (e.g. winter activities vs. summer activities).
My concern is whether, once we prepare to go live, we should ensure that ALL historical content is published at once, and if so, whether back-dates should be applied to each content piece (even if dating isn't relevant), or whether we should have a strategy in place in terms of creating a publishing schedule and releasing content over time - albeit content that is older but isn't necessarily time-sensitive (e.g. a drink recipe). Going forward, all newly-created content will be published around the print issue release.
Are there pitfalls I should avoid in terms of pushing out so much back content at once?
-
Converting all of those articles will take time.
I would design the site architecture and template and then immediately publish each article as soon as it is ready. This will get the articles flowing out into the search engines and get the money flowing in.
-
Hi Andrew,
I would definitely avoid throwing everything at Google all at once. This won't give any article time to gain traction and severely limit your chances to share everything through social channels.
There isn't a magic timescale where you should publish this over, but if there is that much, then you should be looking at months rather than days or weeks.
Leave the season-sensitive articles until those seasons to maximise on the impact they can have.
I would also update any articles that might have out-dated information, so look at these before they go live.
-Andy
-
Personally I would release it over a decided period. This way it would seem that your content is being continuously added rather than a massive once off DUMP.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Content From API - Remove or to Redirect ?
Hi Guys,
Intermediate & Advanced SEO | | PaddyM556
I am working on a site at the moment,
Previous developer used a API to pull in HealthCare content (HSE) .
So the API basically generates landing pages within the site, and generates the content.
To date it has over 2k in pages being generated.
Some actually rank organically and some don't. New site being launch: So a new site is being launched & the "health advice" where this content used to live be not included in the new site. So this content will not have a place to be displayed. My Query: Would you allow the old content die off in the migration process & just become 404's
Or
Would you 301 redirect the all or only ranking pages to the homepage ? Other considerations, site will be moved to https:// so site will be submitted to search console & re-indexed by Google. Would love to hear if anyone had similar situation or suggestions.
Best Regards
Pat0 -
Shall we add engaging and useful FAQ content in all our pages or rather not because of duplication and reduction of unique content?
We are considering to add at the end of alll our 1500 product pages answers to the 9 most frequently asked questions. These questions and answers will be 90% identical for all our products and personalizing them more is not an option and not so necessary since most questions are related to the process of reserving the product. We are convinced this will increase engagement of users with the page, time on page and it will be genuinely useful for the visitor as most visitors will not visit the seperate FAQ page. Also it will add more related keywords/topics to the page.
Intermediate & Advanced SEO | | lcourse
On the downside it will reduce the percentage of unique content per page and adds duplication. Any thoughts about wether in terms of google rankings we should go ahead and benefits in form of engagement may outweight downside of duplication of content?0 -
Duplicate Content
Let's say a blog is publishing original content. Now let's say a second blog steals that original content via bot and publishes it as it's own. Now further assume the original blog doesn't notice this for several years. How much damage could this do to blog A for Google results? Any opinions?
Intermediate & Advanced SEO | | CYNOT0 -
Re-using content
Hi, I've just sold the domain for a website, so I'm free to re-purpose the content over to another website I own. How can I make sure that Gg doesn't deem it as duplicate? Do I need to let Gg naturally realise that the 'original' website no longer has the content on it? Do I need to hold-off putting the content live again? Should I notify Gg by-way of a de-index request, etc (assuming the domain won't incur any difficulty if I do this)? Thanks in advance.
Intermediate & Advanced SEO | | newstd1000 -
Help with https// redirects
Hey there
Intermediate & Advanced SEO | | Jay328
I have a client who just moved from a self hosted CMS to Adobe Catalyst (don't ask!)
The problem: Their url indexed with google is https://domain.com, Adobe Catalyst does not support third party SSL certificates or https domains. Now when people google them https://domain.com shows up in search, HOWEVER it does not have a trusted certificate and a pop up window blocks the site. They are a mortgage company so SSL is really not needed. What can I do to get google to recognize the site at http: vs. https? Would this be something in GWMT? Thanks!0 -
When is it time to kill 301 redirects
3 months we updated our site design design and as such lots of page urls changed. At the time we 301 redirected about 100 pages. (All pages are on the same domain - 301 redirects like .com/about-us/company to .com/company) Anyhow my question is should I leave these redirects active indefinitely or kill them assuming value has passed through by now? Your Thoughts are welcomed. Thanks, Glen.
Intermediate & Advanced SEO | | AdvanceSystems0 -
Duplicate Content in News Section
Our clients site is in the hunting niche. According to webmaster tools there are over 32,000 indexed pages. In the new section that are 300-400 news posts where over the course of a about 5 years they manually copied relevant Press Releases from different state natural resources websites (ex. http://gfp.sd.gov/news/default.aspx). This content is relevant to the site visitors but it is not unique. We have since begun posting unique new posts but I am wondering if anything should be done with these old news posts that aren't unique? Should I use the rel="canonical tag or noindex tag for each of these pages? Or do you have another suggestion?
Intermediate & Advanced SEO | | rise10 -
Duplicate content for swatches
My site is showing a lot of duplicate content on SEOmoz. I have discovered it is because the site has a lot of swatches (colors for laminate) within iframes. Those iframes have all the same content except for the actual swatch image and the title of the swatch. For example, these are two of the links that are showing up with duplicate content: http://www.formica.com/en/home/dna.aspx?color=3691&std=1&prl=PRL_LAMINATE&mc=0&sp=0&ots=&fns=&grs= http://www.formica.com/en/home/dna.aspx?color=204&std=1&prl=PRL_LAMINATE&mc=0&sp=0&ots=&fns=&grs= I do want each individual swatch to show up in search results and they currently are if you search for the exact swatch name. Is the fact that they all have duplicate content affecting my individual rankings and my domain authority? What can I do about it? I can't really afford to put unique content on each swatch page so is there another way to get around it? Thanks!
Intermediate & Advanced SEO | | AlightAnalytics0