Looking for a Social Analytics Reporting Platform
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Hey Mozz'ers-
Wondering if yourself or team members us any good social reporting platforms - we are pushing our social media department to become more data driven and want to get some analytics on it. Beyond what we can get out a GA and/or Facebook or each respective platforms tool set - is there a tool you use to bring it all into one place?
Thanks!
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Hi!
I know this question is a little dated, but I still thought I'd chime in here in case someone else is looking for an answer! I'll start off by saying that I'm not unbiased, as I work for DashThis. However, as a marketer, it's still a tool that I'd be using even if it wasn't where I worked.
It offers over 30 integrations (Google Analytics, Google Ads, Moz (and other SEO platforms), Facebook Ads (and other social media platforms), etc.), and one of the main advantages here is that the learning curve really isn't steep: there's absolutely no coding required when you're connecting your integrations.
If you want a report that looks attractive, and is also easy to understand, I think DashThis does the trick pretty well. And if you want to get started even more quickly, you can choose a preset dashboard template instead of starting from scratch. They've been created with our internal marketers to reflect the most commonly tracked KPIs for certain themes (SEO, social media, web analytics, etc.).
Plus, you can include as many of your platforms into the same report, so there's no hopping from one dashboard to another, which seems to be what you're looking for, right?
You can also create an automated email dispatch schedule so that your dashboards get sent to your clients or the rest of your team (depending on for whom you're creating your reports) automatically. And since they'll receive a URL, they can access their dashboard wherever they are. Plus, your data updates itself automatically - for example, if your client wants to consult his/her dashboard mid-month, your data will be up-to-date until that point.
If you have any questions, please do let me know, and since this was posted a while ago, I hope you've found a tool that works for you in the meantime!
Cheers,
Nathalie
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Dylan,
There's lots of monitoring platforms available, I would try a few free trials and see what you like. Like Thomas, we use Agency Analytics, it's decent enough for social monitoring, mostly we use it for ranking monitoring.
I would suggest reading some reviews here, https://www.g2crowd.com/categories/social-media-monitoring. You can get an idea of what people like, and what they are using.
My suggestions, read reviews, then try free trials.
Hope this helps.
Nick
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A tool that I use for some reporting is: https://agencyanalytics.com/ however I only use this with some automated reports for customers who don't want to use GA or search console so I'm not sure what their social analytics is like.
They do have a free trial so perhaps worth giving it a go?
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