Google Analytics During Rebranding
-
Our organization is rebranding, should I start a new analytics property or change the domain in the old one?
-
Hi sdaily,
I'd definitely keep the existing GA property so you can see the full history in that one property. That way, you'll still be able to compare y/y traffic, etc.
With a new property, you'll be starting your data from scratch and comparing different date ranges will be more difficult.
Just create an annotation so you can keep track of the changeover date.
Cheers,
David
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rebrandly vs. Bitly?
I want an alternative to Bitly (because we must change our short domain (BSD) and Bitly Support for its free service is excruciatingly bad; I'd gladly pay). Rebrandly appears to be a good alternative at $100. per year. Can anyone recommend Rebrandly and speak to its strengths and weaknesses vs. Bitly? Thank you. Rick
Branding | | Knockleigh0 -
Why is Google appending a different website's brand name to the end of SERP title?
I've recently been shown some SERP results where Google is appending a different website's brand name to the end of the SERP title. It's actually rewriting the brand's name to that of the other website. (This is obviously not ideal.) Why would this be? The other website doesn't even stock the same product, so there shouldn't be any confusion there. But even if it did, many websites stock the same products. Just confusing...
Branding | | Ria_1 -
Which domain will perform better on google.com? californiaweb.co OR webthreedesign.com ?
Which domain will perform better on google.com? californiaweb.co or webthreedesign.com ?
Branding | | Web3Marketing871 -
How can I claim authorship for a doctor using their title "MD" on Google Plus?
Hi Everyone, I am wondering how to claim authorship for doctors while still using their title "MD." Adding MD to Google Plus profiles goes against Google name policy, but in order to comply with the FTC we need to include "MD" to our doctor's name in our article by-lines. I have sent in many appeals with evidence that they have a degree. I also considered creating a "Google Page," but had the impression that you cannot claim authorship with rel=author tags with a "Google Page," only rel=publish. Can anyone help me figure out how to claim authorship for a doctor using (first name last name), MD ?
Branding | | dirigodev0 -
Google Changing the Title Tag to Your Brand
A while back google started changing our title tags to have our name in it, which was great and reasonable for the most part. We recently ran into a problem with it as we have some properties on our site that fall under a dba. Here is the example. Title tag: Kolea- Waikoloa Vacation Rentals
Branding | | RobDalton
Kolea is a vacation rental community is a resort called Waikoloa. Waikoloa Vacation Rentals is our company name and www.waikoloavacationrentals.com is our company site. Here is the problem:
Title tag: Hualalai Resort- Waikoloa Vacation Rentals
Hualalai is a completely different place than Waikoloa and we do business in there as Hualalai Vacation Rentals, but keep our properties on our www.waikoloavacationrentals.com site rather than microsites. How can you let google know that what they are doing is incorrect for specific pages? Thanks,0 -
Legacy Locations and Google Local - How to Handle
Hello - I'm working with a client who has some transitioning brands - and they're hesitant to change the legacy branding in Google Local and on their website because they're afraid of losing traffic from the old brand. Is there a standard practice for keeping traffic on the old brand terms, while still adjusting to the new branding on Google/Yahoo/Bing? Thanks,
Branding | | WebTalent0 -
Trying to de-mystify Google Places, Google Local & Google Plus
There is a lot of online 'noise' regarding the changes / merging and making the best out of Googles' Places / Local & Google Plus. Any tips, ideas, experiences or just plain revelations regarding all or any of the above services and how they will work & come together in the future?
Branding | | ScotSEO0 -
How To Rebrand A Company In The Eyes of Google?
Greetings, Nearly 6 years ago, our company switched its entire business model from providing customized vitamins to a women's health publisher that offers medical advice, news and health tips. We have actively developed a decent link profile for our new brand around women's health and specific health conditions. Nonetheless the old vitamin-related keyword profile is still very prevalent. We have many hundreds of links with old vitamin-related anchor text scattered across the web linking to our main site and to many vitamin mini-sites that we own. What is the best way to rebrand ourselves and basically eliminate this old link profile? My first thought is to immediately park / take down all our vitamin-related domains, and eventually these links will no longer carry any weight in the eyes of Google. The other strategy is to attempt to contact all the sites with the old anchor text and ask them to take the links down. This is not an exciting option to me as I know that this is tedious and a slow process with many dead-ends. Thanks in advance for any advice. Kind regards, Eric Darby
Branding | | Eric_Lifescript0