What is the best SEO practice for listing multiple locations from the same business online?
-
Hello!
The church I work for is launching its third location and we are needing to figure out what the best SEO practice would be when it comes to to listing all three of our locations online. Currently, we are listing the two locations we have as "Church Name - South Campus" and "Church Name - West Campus."
Going forward, would it be better to list our 3 location names as:
James River Church - South Campus, James River Church - West Campus, James River Church - North Campus
or
James River Church South Campus, James River Church West Campus, James River Church North Campus
or
list all three locations as "James River Church"
Thank you for any advice you can give me!
-
Hey Steven,
Ryan & Varun are correct in the quote of the Google guidelines. You just want to use the name of the church across all three locations unless the churches officially rename themselves with modifiers. You might need to research this a bit. I've never marketed a church and I'm not sure how they are legally registered. Do they have some form of county registration or license? If so, and they feel that their congregation members may be getting misdirected or confused, they might want to consider officially rebranding the three locations so that their location names are part of the church names. So sorry, but I've only worked with commercial entities and am not sure how churches register themselves in communities. I'd look into this, because I think there may be a legitimate concern here, given that the website doubtless differentiates between the 3 locations in the way they are referring to them, and ideally, you'd like their citations to match that, so that James River Church West Campus is being referred to exactly that way, everywhere on the web. Time to do some research Good luck!
-
Hi Steve,
You can use the same name for all the locations but with the different address.
For better understanding, you can read the Google's guideline here:
-
Hey Steven,
It's a tough one really. The Google guidelines state that you should not add unnecessary details such as the business location:
Adding unnecessary information to your name (e.g. "Google Inc. – Mountain View Corporate Headquarters" instead of "Google") by including marketing taglines, shop codes, special characters, hours or closed/open status, phone numbers, website URLs, service/product information, location/address or directions or containment information (e.g. "Chase ATM in Duane Reade") is not permitted.
But I can also understand why you would want to add it, especially if they are located fairly close together as it would help users determine which church to search for.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google is indexing pages but they do not list on a brand search
One of my websites does not display sitelinks when using a branded search on mobile. Desktop , it is fine. Moz tells me I have no crawl issues. What could be reason for sitelinks not showing on mobile? Any thoughts?
Local Listings | | Web_Prosper_SEO0 -
Has anyone tried using AMP links in Google Business Listings?
We have a client with multiple locations, and Google Business listings for each location. We've also created AMP pages for each of those location landing pages, and they're ranking on page one of their main queries, just below the local pack. We're wondering if anyone has tried pointing a GMB website listing at an AMP page, or if there are considerations to keep in mind before testing it out. So far, we've discussed whether to use the AMP url (amp.domain.com) or the Google viewer url (google.com/amp/s/amp.domain.com), and potential concerns for desktop users.
Local Listings | | WompM0 -
How to fix my local buisness listing
Ive checked with the Moz Local and put my company name in. theres two listings showing up Ones verified but is in a slightly wrong format - it says Street Name, Unit Number, Town, Post Code The other ones not verified but correct - its unit number, street name town, post code Will I need to edit the verified one to make it the correct format like it is on companies house and with Royal Mail? Or can I use the none verified version?
Local Listings | | paulfoz16091 -
Google My Business page no longer appearing with search results
Title pretty much says it all--my company's local Google+ page has always appeared under our listed website information up until very recently. I'm also noticing the same with our competitors. Has anyone else just began to experience this? Our NAP, map, photos, and review are still displayed to the right of the results, but nothing is linked to the actual Google page itself. Am I missing something? Thanks!
Local Listings | | LMcLaughlin0 -
I am looking for some Local authoritative websites and aggregators of local business data
Does anyone know where I can obtain a list of aggregators of local business data for the UK? I am also looking to understand the best way to find local authoritative websites that I could build backlinks with. Hope you can help. Many thanks Nick
Local Listings | | SEM_at_Lees0 -
Google My Business- Will a large service area dilute local search results?
I am considering adding our actual service area to our Google My Business profile, but I don't want this to dilute our local search results. As it is, we come up in the top 3 or so when searched in our HQ's city and several nearby cities when you search for us in Google Maps (although when I look at the top 10 organic for Google for some reason when you search for these cities + our keywords Google doesn't show any local results). Our actual service area is fairly large, comprising the states of CA & Hawaii & parts of CO, AZ, and UT. I would be adding the service area by zip code rather than radius, as a radius wouldn't make any sense in this case (particularly considering the distance between HI and CA). Is it better to keep our relatively high ranking in local results? Will adding the service area not affect local results negatively? Also, do you know why Google isn't showing me local results when I look for our keywords + our nearby cities? When I look for these keywords in larger cities like LA or San Diego, Google always shows me local results.
Local Listings | | BohmKalish1230 -
How to submit a new business in Factual
I am trying to create citation for my client sites in Factual.com. As, I am not a hardcore developer, I wont be able to use the API as mentioned in the Factual website. It also provides a lit of Trusted Data Contributors, which are paid third party service providers. I would like to know, whether it is possible to create a business listing in Factual, by using any other means than these two options.
Local Listings | | ArthurRadtke1 -
What to do with duplicate Listings for Business in Moz Local Tool?
Hi Everyone! Just another newbie Local SEO looking for a solution. I was searching my business listing in Moz Local and it returned two addresses.
Local Listings | | psuh528
Listing #1: 925 B Street #402 San Diego, CA 92101, 67623
Listing #2: 925 B St, #402, San Diego, CA, 92101 Do I need to remove the listing with two zip codes showing up? (I don't see any of my profiles showing up with two zip codes though.) Listing #2 is accurate yet the local moz tool tells me that my Google+ page is 69% complete. How is it possible that Listing #1 scored a 97% complete on Google+? Would you recommend putting the suite number in Address Line 1 or separated in Line 2? Does it even matter? Any advice would be much appreciated. Thanks!0