How should I rename my product titles
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On my furniture e-commerce website, most of my product pages have a name of a colour that no user would naturally search for, such as:
- Duck Egg Chesterfield Sofa
- Kingfisher Velvet Queen Anne Armchair
If I switched all the product names to simplified names such as Blue Linen Chesterfield Sofa there would be a lot of duplicate page titles, as there are many different shades of Blue linen chesterfield sofa's on my website.
I am therefore thinking that I should change the name of each of my products to something like:
- Duck Egg Blue Linen Chesterfield Sofa
- Kingfisher Blue Velvet Queen Anne Armchair
I would then be able to rank for terms such as "Blue Chesterfield Sofa" and "Blue Velvet Queen Anne Armchair".
My question is, will I have a better chance of ranking if the keyword I'm targeting comes at the start of the page title? for example
- Blue Linen Chesterfield Sofa, Duck Egg
- Blue Velvet Queen Anne Armchair, Kingfisher
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In general, the closer a word is the the start of the title tag, the more weight it will have for SEO.
Beyond that, I think the "Blue Linen Chesterfield Sofa, Duck Egg" format reads better, so I'd go with that approach.
Hope this helps,
Ira
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