Anyone actually getting a noticeable SEO boost from a Bitly or TinyURL backlink?
-
Hi,
I'm looking for an example/use case of someone whose site has been linked to from another using a Bitly, or other generic URL shortener link. I'm specifically interested in proving/disproving the value of the backlink in terms of boost in SEO rankings.
Ideally you somehow got a juicy backlink from a reputable site, but they accidentally linked to you using a Bitly or something, yet you saw a noticeable increase in your pages search rankings, thus proving the value of a Bitly link still passing all SEO value.
Or alternatively, you got that juicy backlink and noticed nothing at all, or not much, and are frustrated that they used a BItly.
I'm launching a study on this soon to identify the possible value behind short links as backlinks.
Yes, I know that Matt Cutts says all short links are 301 redirects which passes something like 99.9% of link juice. I'd just like to see some use cases on this.
Thanks!
-
Of course I The anchor text matters. but at the same time is a lot more money to get an enterprise bitlly account and I would not use bitlly for everything. I would use regular redirects
-
Awesome thanks. Do you believe there is any additional SEO value from using a keyword-oriented URL slug for the short link, instead of a random URL slug?
So "/utm-parameters/" instead of "/t4Eo9/" for example.
Or is the shortlink just basically treated like it doesn't exist and literally just used to link the 2 pages?
-
if the short URL tool uses a 301 redirect, you got 100% of Link juice as of last week.
I have seen many cases of short URLs redirecting and passing high-quality link juice it works. Ideally, you would have the URL pointing directly at the site I would not want to build a lot of URLs coming from short URLs if you know I mean. But as far as link juice being lost please read this excellent update on Google's new views on 301's
https://mza.bundledseo.com/blog/301-redirection-rules-for-seo
Hope this helps,
Tom
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there a difference in SEO ranking value between a single backlink from a domain and multiple backlinks
Hi all I see that Moz gives data on Linking Domains and also External Links. The former being the number of domains which have one or more links pointing at your site and the latter the total number of links, including multiple links on the same domain. Apart from the potential benefit of people clicking the links and coming to your site and so increasing traffic, is there any SEO ranking benefit from multiple links? The only one I can think of is that you MAY get benefit from different anchor text for each link...? I'd be interested to hear any comment or experience on this. Bob
Intermediate & Advanced SEO | | BobBawden10 -
Backlink Audit Tool Recommendation?
I need to do a back link audit on an e-commerce site, their number of back links large proportion of them are okay but we seem to have collected a few bad ones (not by us) along the way. Need a recommendation of a good quality reliable tool or set of tools with a proven track record. Thanks
Intermediate & Advanced SEO | | seoman100 -
Hypothetical SEO Question
I am running a website for a law firm. It has been running for many, many years and has plenty of backlinks and authority. I then create a standalone website for a specific type of case that the law firm is handling. On that website, I have a page that copies some of the attorney bio text from the main website. How much of a negative impact will this standalone website have on the main website as far as duplicate content issues are concerned? Please explain your answer in detail. Thank you in advance.
Intermediate & Advanced SEO | | goldbergweismancairo0 -
Does anyone know of any tools that can help split up xml sitemap to make it more efficient and better for seo?
Hello All, We want to split up our Sitemap , currently it's almost 10K pages in one xml sitemap but we want to make it in smaller chunks splitting it by category or location or both. Ideally into 100 per sitemap is what I read is the best number to help improve indexation and seo ranking. Any thoughts on this ? Does anyone know or any good tools out there which can assist us in doing this ? Also another question I have is that should we put all of our products (1250) in one site map or should this also be split up in to say products for category etc etc ? thanks Pete
Intermediate & Advanced SEO | | PeteC120 -
SEO benefit of tracked URLs
I've found a lot of mixed info on this topic so I thought I'd ask the experts (Moz community). If I'm adding tracking parameters to URLs to monitor organic traffic will this affect the rank/value of the original clean URL? If so, would best practice be to 301 redirect the tracked URL to the original:
Intermediate & Advanced SEO | | IceIcebaby
i.e. redirect www.example.com/category/?DZID=Organic_G_NP/SQ&utm_source=Organic&utm_medium=Google TO www.example.com/category Thanks for your help!
-Reed0 -
Server Migration, Does it effect SEO?
About to go through a server migration. My intitial thought is that a change in servers shouldn't really change my rankings. But I've heard rumors... Can a server migration change rankings? Why?
Intermediate & Advanced SEO | | Thos0030 -
Breadcrumb Trail for SEO?
Due to the fact that we aren't in the #1 position, (dropped from #5 to page 2 - You have to love Devs and IT), our heads have hired a SEO Audit/Consultant company to review everything we are doing. I would like to post some of the things they are telling us to do, in which I don't 100% agree with and would like some other professional feedback. Especially since their site isn't marketed very well. http://www.trupanionpetinsurance.com Disclaimer: (this site was a complete nightmare when I started a year and a half ago. Yes, there are many issues that still need to be addressed.) Breadcrumb Trail They have asked us to implement a Breadcrumb trail on every page, where the final page is the only H1 Tag. Are breadcrumb trials important for SEO? (I know they are helpful for Users, but SEO) Are they important for Search Engines to track back for structure. Any thoughts about them? Similar question asked in February : http://www.seomoz.org/q/how-important-are-breadcrumbs
Intermediate & Advanced SEO | | Trupanion1 -
The SEO process...step by step
In what order do you carry out your SEO? do you start with keyword research or competitor analysis or is it on-page and then on to link building, do you concentrate on article submissions and then move on to social networking? List your step by step process here.
Intermediate & Advanced SEO | | IPIM0