Content Help for Dealers
-
What type of content would anyone recommend writing for power sports dealers (ATV dealers, Motorcycle Dealers, Jet Ski Dealers, etc) or outdoor power equipment dealers (tractors, lawn mowers, etc) when they're website consists mainly of inventory pages? These dealers are trying to improve brand awareness, but creating content that answers searchers' questions/intent is tough and I want to make sure I am on the right track.
I'm trying to create unique content. I am optimizing existing pages and then so far I've been writing brand pages, describing the brands, advertising that they carry this brand, creating links and call-to-actions to the inventory pages,etc. I want to first create authority and crawlable content for this brand. From there, I have been trying to create product category pages, describing the top products under that brand and working to creating product comparison content instead of simply describing it. Why Buy type of stuff, but that gets tricky to make unique.
Any suggestions on unique content or better strategies versus just brand descriptions, product descriptions/comparisons, etc? I also want to make sure that creating multiple pages focused on one brand and an overall category isn't cannibalization of a topic. Obviously each page is slightly different and gradually going into more detail, but I want to make sure. Any recommendations on types of content or different strategies would be helpful!
Also - I should mention that I am limited by the platform. I cannot create/utilize a blog page or anything like that.
Thanks!
-
The first thing I would do is focus on answering the questions people have. You can do this by typing in a product category (like motorcycles) at http://answerthepublic.com/. Based on a white paper released by STAT there are several types of questions that populate featured snippets at a faster rate, so I would focus on answering the what, why, and how questions first, and answer those questions in either
Sounds like you're going to have some serious CMS limitations but hopefully this helps you add content in a meaningful way to your client's website.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate content. Competing for rank.
Scenario: An automotive dealer lists cars for sale on their website. The descriptions are very good and in depth at 1,200 words per car. However chunks of the copy are copied from car review websites and weaved into their original copy. Q1: This is flagged in copyscape - how much of an issue is this for Google? Q2: The same stock with the same copy is fed into a popular car listing website - the dealer's website and the classifieds website often rank in the top two positions (sometimes the dealer on top other times the classifieds site). Is this a good or a bad thing? Are you risking being seen as duplicating/scraping content? Thank you.
Intermediate & Advanced SEO | | Bee1590 -
Help with facet URLs in Magento
Hi Guys, Wondering if I can get some technical help here... We have our site britishbraces.co.uk , built in Magento. As per eCommerce sites, we have paginated pages throughout. These have rel=next/prev implemented but not correctly ( as it is not in is it in ) - this fix is in process. Our canonicals are currently incorrect as far as I believe, as even when content is filtered, the canonical takes you back to the first page URL. For example, http://www.britishbraces.co.uk/braces/x-style.html?ajaxcatalog=true&brand=380&max=51.19&min=31.19 Canonical to... http://www.britishbraces.co.uk/braces/x-style.html Which I understand to be incorrect. As I want the coloured filtered pages to be indexed ( due to search volume for colour related queries ), but I don't want the price filtered pages to be indexed - I am unsure how to implement the solution? As I understand, because rel=next/prev implemented ( with no View All page ), the rel=canonical is not necessary as Google understands page 1 is the first page in the series. Therefore, once a user has filtered by colour, there should then be a canonical pointing to the coloured filter URL? ( e.g. /product/black ) But when a user filters by price, there should be noindex on those URLs ? Or can this be blocked in robots.txt prior? My head is a little confused here and I know we have an issue because our amount of indexed pages is increasing day by day but to no solution of the facet urls. Can anybody help - apologies in advance if I have confused the matter. Thanks
Intermediate & Advanced SEO | | HappyJackJr0 -
Internal Duplicate Content Question...
We are looking for an internal duplicate content checker that is capable of crawling a site that has over 300,000 pages. We have looked over Moz's duplicate content tool and it seems like it is somewhat limited in how deep it crawls. Are there any suggestions on the best "internal" duplicate content checker that crawls deep in a site?
Intermediate & Advanced SEO | | tdawson091 -
On Page Content. has a H2 Tag but should I also use H3 tags for the sub headings within this body of content
Hi Mozzers, My on page content comes under my H2 tag. I have a few subheadings within my content to help break it up etc and currently this is just underlined (not bold or anything) and I am wondering from an SEO perspective, should I be making these sub headings H3 tags. Otherwise , I just have 500-750 words of content under an H2 tag which is what I am currently doing on my landing pages. thanks pete
Intermediate & Advanced SEO | | PeteC120 -
Canonical Help (this is a nightmare)
Hi, We're new to SEO and trying to fix our domain canonical issue. A while back we were misusing the "link canonical" tag such that Google was tracking params (e.g. session ids, tagging ) all as different unique urls. This created a nightmare as now Google thinks there's millions of pages associated with our domain when the reality is really a couple thousand unique links. Since then, we've tried to fix this by: 1) specifying params to ignore via SEO webmasters 2) properly using the canonical tag. However, I'm still recognizing there's a bunch of outsanding search results that resulted from this mess. Any idea on expectation on when we'd see this cleaned up? I'm also recognizing that google is looking at http://domain.com and https://domain.com as 2 different pages even though we specify to only look at "http://domain.com" via the link canonical tag. Again, is this just a matter of waiting for Google to update its results? We submitted a site map but it seems like it's taking forever for the results of our site to clear up... Any help or insight would greatly be appreciated!
Intermediate & Advanced SEO | | sfgmedia0 -
How to contact others for sharing my content ?
Hello 🙂 please can someone tell me how and in what way I can contact other websites related to my site and asking them, can they write a article or similar about my content . And can they link to me, quote me in their articles Or how to take my content to these other blogs, sites and show it off to them ? Thank you
Intermediate & Advanced SEO | | Ivek990 -
Need help for improving SEO App?
Please refer our guru99 https://play.google.com/store/apps/details?id=com.vector.guru99&hl=en We have tons of free materials related to SAP in the app. The problem we are facing is we do not rank for terms like SAP or SAP tutorial and discovery is an issue I have searched over the internet and found no concrete solution. Can you experts help ?
Intermediate & Advanced SEO | | Chirag7530 -
SEO & Magento Multistore - I have been asked if "duplicatiing" a magento stor using its "Multistore" functionality will cause both to be picked up as duplicate content, can anybody help?
Hello all. I have been asked what the consequences of using Magento's "multistore" functionality are if we were to duplicate our entire magento store and place it on a secondary domain... The simple answer which comes to my mind is that it will be a flagged as duplicate content. However, is this still the case if the site were placed in a different country? The original being the UK the copy being Ireland (both English speaking) How would Google.co.uk & Google.ie treat these stores? Hope this is clear... our site is http://www.tower-health.co.uk
Intermediate & Advanced SEO | | TowerHealth0