Preserving SERPs during a New SIte Launch
-
Hi there,
Thank you so much for taking time out of your day to help. You people are stellar.
When launching a new site with concern for preserving the site's organic placement, which attributes or data are the most important to keep consistent from the old site to the new one?
For example, site structure, urls, meta data, image file names, and so on.
Thanks again!
-
Very helpful. Thank you so much Patrick.
-
Hi Leslie
Google actually provides an awesome resource right here to help. I heavily suggest reviewing it with your team.
I would also check out these great guides from Moz called Web Site Migration Guide and Recovering Your Organic Search Traffic from a Web Site Migration Gone Wrong. The latter is more post launch but it will help you think of things before you launch and also help you notice things going wrong after.
All of the above are great resources and will help get you on the right path. I would also suggest not forgetting our friends at Bing - while they may not be a huge portion of your organic traffic, every little bit helps.
Hope this helps! Let me know if you have further questions or concerns - good luck!
Patrick -
Hi Leslie,
If I understand the question correctly, you want to preserve indexing of the new site by Google.
One of the ways you can do it is inserting tags "noindex, nofollow" into the HTML source code of all the pages. Also, you can setup the robots.txt files - write there "Disallow: /folder-of-pages-you-don't-want-to-be-indexed".
Hope it helps. Feel free to respond in this thread for any other questions.
Cheers, Martin
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site migration/ CMS/domain site structure change-no access to search console
Hi everyone, We are migrating an old site under a bigger umbrella (our main domain). As mentioned in the title, We'll perform CMS migration, domain change, and site structure change. Now, the major problem is that we can't get into google search console for the old site. The site still has old GA code, so google search console verification using this method is not possible, also there is no way developers will be able to add GTM or edit DNS setting (not to bother you with the reason why). Now, my dilemma is : 1. Do we need access to old search console to notify Google about the domain name change or this could be done from our main site (old site will become a part of) search console 2. We are setting up 301 redirects from old to the new domain (not perfect 1:1 redirect ). Once migration is done does anything else needs to be done with the old domain (it will become obsolete)? 3.The main site, Site-map... Should I create a new sitemap with newly added pages or update the current one. 4. if you have anything else please add:) Thank you!
Intermediate & Advanced SEO | | bgvsiteadmin0 -
Mirror from my site
hi to all i find 2 site they do mirror my site and send back link to all my pages. do you thing its bad for my seo ?? my site is https://android-apk.org mirror sites | Who links the most | fryeboysent.com | 1,342,613 |
Intermediate & Advanced SEO | | moztabliq1
| ficyexp.cl | 934,654 | |0 -
New pages not ranking
I published some new landing pages about a month a go which are much better quality than previous pages and on an optimised URL. The old pages never ranked and the new pages aren't ranking either although they are much better. The old pages 301 redirect to the new pages. Any quick ways I can at least get them ranking? Not expecting Page 1 overnight but to at least see the new pages on Page 5 would be great!
Intermediate & Advanced SEO | | Marketing_Today0 -
Why is this url redirecting to our site?
I was doing an audit on our site and searching for duplicate content using some different terms from each of our pages. I came across the following result: www.sswug.org/url/32639 redirects to our website. Is that normal? There are hundreds of these url's in google all with the exact same description. I thought it was odd. Any ideas and what is the consequence of this?
Intermediate & Advanced SEO | | Sika220 -
Site not progressing at all....
We relaunched our site almost a year ago after our old site dropped out of ranking due to what we think was overused anchor text.... We transferred over the content to the new site, but started fresh in terms of links etc. And did not redirect the old site. Since the launch we have focused on producing good content and social, but the site has made no progress at all. The only factor I can think off is that one site linked to us from all of their pages, which we asked them to remove which they did over 3 months ago, but still showing in Webmaster tools.... Any help would be appreciated. Thanks
Intermediate & Advanced SEO | | jj34340 -
SEO for New Web Site Launch
I am going to launch a new website with digital marketing included SEO, SMO, PPC, SEM, ORM services. Please anyone suggest me what would be marketing & brand promotion strategy for this.
Intermediate & Advanced SEO | | afycon0 -
My New(ish) Site Isn't Ranking Well And Recently Fell
I launched my site (jesfamilylaw.com) at the beginning of January. Since then, I've been trying to build high quality back links. I have a few back links with keyword targeted anchor text from some guest posts I've published (maybe 3 or so) and I have otherwise signed up for business directories and industry-specific directories. I have a few social media profiles and some likes on Facebook, both for the company page and some posts. Despite this, I've had a lot of trouble cracking Google's top ten for any term, long or tall tail. I was starting to climb for Evanston Family Law, which is the key term I believe I am best optimized for, but took a dive yesterday. I fell from maybe the 14th result to somewhere on the 4th page. For all my other target terms, I don't know if I've gotten into the 20s yet. To further complicate matters, my Google Places listing isn't showing and is on the second page of results for Places searches, after businesses that aren't located in the same city. The night before I fell, I resubmitted my site to Google because Webmaster tools was showing duplicate title tags when I had none. I had also made a couple changes to some internal links and title tags, but only for a small fraction of the site. Long story short, I don't know what's going on. I don't know why I fell in the rankings and why my site isn't competitive for some of my target key phrases. I've read so many horror stories about Penguin that I fear my onsite optimization may be hurting my rankings or my back links are insufficient. I've done plenty of competitor research and the sites that are beating me have very aggressive onsite optimization and few back links. In short, I am very confused. Any help would be immensely appreciated.
Intermediate & Advanced SEO | | JESFamilyLaw0 -
On-Site Optimization Tips for Job site?
I am working on a job site that only ranks well for the homepage with very low ranking internal pages. My job pages do not rank what so ever and are database driven and often times turn to 404 pages after the job has been filled. The job pages have to no content either. Anybody have any technical on-site recommendations for a job site I am working on especially regarding my internal pages? (Cross Country Allied.com)
Intermediate & Advanced SEO | | Melia0