High ranking for high volume keyword, but low traffic
-
We are ranked, according to Moz (and we've tested to back it up) #3 on Google UK for the keyword "Hire a Jet". According to Google, this keyword gets 22,500 local searches per month.
Yet we get about 5 hits a month for that keyword. Any ideas why this is so low? It just doesn't add up or make sense whatsoever.
-
Definitely explains it! Thanks
-
Good call on that one Dan. Thats more accurate.
-
Hi
You have to go by "phrase" or "exact" in the keyword tool, as broad could entail any search with the word "hire" even if it doesn't have "jet".
See image
-Dan
-
Wow, only about 70 impressions, that a far cry from 22,500. Sometimes google is off, but this seems way off. In my experience so far, i have noticed the following n relation to the WMT impression counts, and keyword estimations:
- #1 position average i get between 5-10% of the impressions reported by the keyword tool in google
- #2 - #3 position average i see under 6% of the impressions reported by the keyword tool
So we know they are off.
-
That is quite high .. When you said you only receive 5 hits , may i ask you where do you get that information from? is it from google.com/analytics or your own pre-built hit counter?
-
Webmaster Tools reports 70 impressions with about 12 clicks.
-
Have you verified the impressions served and average position via your Webmaster Tools account? That would be the most reliable source. You can see your own organic CTR there for those keyterms, and if its a main keyword, should trigger.
I would say Google either over estimated the search volume (which they do all the time with their stupid tool), or you have a really poor CTR even though you show up high in SERPs.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I document rankings from an Incognito Window?
Mozzers, what are your thoughts on documenting SEO results from an incognito window? Does anyone have any articles they can recommend that talk about this subject? Is it better to document results from the normal window or from an incognito window?
Algorithm Updates | | TaylorRHawkins1 -
Keyword stuffing in URL? Ekk. Help Please.
Okay, so I work as content manager in the travel industry and we're re-doing our site, pretty much from scratch, including the SEO, anchor text/route url, etc. I am struggling with one particular thing. If all my url's have similar keywords, ie example.com/atlanta-trip and example.com/boston-trip and so on and so forth for every destination, will using "trip" in the url be seen by Google as keyword stuffing? Should I make my url's more diverse? My gut feeling is no based on all the Moz, Google and other SEO research I've done, because it's all relevant to the content and the user experience, but I'd like to be sure, since we really can't afford to get penalized by Google...again.
Algorithm Updates | | hpeisach0 -
Meta description & Meta keywords
Good morning, One of our HTML experts, just told me that Google is not reading meta keywords or meta description - and they (or one of them) are no longer part of my website SEO ranking Do you know where can i read about it? Are other SE do look at these parameters? Thank you SEOWiseUs
Algorithm Updates | | iivgi1 -
Why is site dropping in rank after we update it?
One of our sites - supereyes.com - appears to drop in rank after we update it. The client notified us of this today and I've verified that it did indeed drop in Google -- four spots since last week. He says this happens every time we make changes to the site, but then a week later it will go back up and is usually higher than where it was before. I have not verified this, but I'm very worried it may not rise again In the past week, we've posted a new blog entry to their site and we've changed some of the content -- specifically, added their locations to the header, added a contact page and put two testimonials in their sidebar. We've also had someone submitting their site to directories and local business sites like Angie's List and so forth. There are about 16 new backlinks established in the past 2-3 weeks. Also, I should note, traffic is higher than it's ever been, but the client doesn't look at traffic. They only look at their Google results. Can anyone offer any insight into what's going on here and if I need to be worried the site won't rise again in the rankings?
Algorithm Updates | | aloley0 -
How to Recover Ranking from Latest Google Panda and EMD Update?
We have 7 websites with the exact match domains. Our Website has been affected by Google recently updated (Panda and EMD Update). we don't want to do any changes in our existing domains. What should we do? So, What is the exact solution for that. Help Us out! Website Names: http://www.hamptoninndenverairport.com http://www.wingatehotelcolumbia.com http://www.fairfieldinnhotelaurora.com http://www.hamptoninnhotelcrestwood.com http://www.laquintahoteldavenport.com http://www.redroofinnhotelcedarrapids.com http://www.hamptoninnhotelcarolstream.com Thanks in advance.
Algorithm Updates | | CommercePundit1 -
Is my page footer the reason keyword rankings have dropped?
Hi all, One of my sites http://henstuff.com/ has seen some ranking drops for major keywords over the past few weeks and I was wondering if it was something to do with Penguin not taking a positive view of link-filled footers. It is something we are looking at phasing out but wanted to get the opinions of the SEOMOZ community. Thanks! Rob
Algorithm Updates | | RobertHill0 -
Ranking factors for national and local
What SEO impact factors am I missing if I am ranked 1st on Google for a keyword, but not ranked local search? The keyword being setup like {"company industry" "location" }. Its ranked 4th when searched on google and the location is specific to the location in the keyword. I've tried to varify that all of my citations are correct and identical. When I compare my sites Domain Authority and links to its competitors, I should be dominating that search. If you guys have any incite it would be greatly appreciated. MADD DOGG
Algorithm Updates | | MaddDogg0 -
Rankings changing every couple of MINUTES in Google?
We've been experiencing some unusual behaviour in the Google.co.uk SERPs recently... Basically, the ranking of some of our websites for certain keywords appears to be changing by the minute. For example, doing a search for "our keyword" might show us at #20. Then a few minutes later, doing the same search shows us at #14, and then the same search a few minutes later shows us at #26, and then sometimes we're not ranked at all, etc etc. I know the algorithm changes a lot, but does it really change every couple of minutes? Has anyone else experienced this kind of behaviour in the SERPs? What could be causing it to happen?
Algorithm Updates | | d4online0