SEO suggestions for a directory
-
Hi all,
I am new to SEO. I work for a ratings and review website, like TripAdvisor and LinkedIn.
How would one go about setting up SEO strategy for national directories that have local suggested pages? What can be a good practice.
For example, Tripadvisor has many different restaurants across the UK. What would they do to improve their SEO? How do they target correct links? How do they go about building their Moz Score?
Would really appreciate your thoughts and suggestions.
Thanks!
Eric -
Thanks for the pointers on things to focus on. Mainly, site architecture, linkbait, and responsiveness! Really appreciate your response.
As mentioned to Donald, do you have any good suggestions on articles/videos/blogs I should follow?
-
Hi Donald,
Thank you for your response. I also believe in research and data. Being new to the subject I wanted to see what the community thought and whether it is possible for such a campaign to be managed. Seems like the idea is through research and data-driven analysis it is!
I have read the beginners-guide-to-seo. Great learnings there and I will continue to read up. Do you have any suggestions on articles that you found useful?
-
A directory needs to be well organized (site architecture), great content/reviews (linkbait), appears well on many devices (responsive) and much more. As Donald pointed out, MOZ has a huge amount of guides and resources that should help you create some tactics in improving your rating/review site. Good luck!
-
No one is going to give you a blueprint for such a large project. Much of what you are trying to do will be based upon data and research. To get the basics of where you should start, I recommend reading this https://mza.seotoolninja.com/beginners-guide-to-seo. The basics is where every good campaign begins. You will find much information on link building and technical seo through the learn SEO tab above.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Dealing with negative SEO
Interested to know people strategies for detecting and mitigating negative SEO. Previously I've used link monitoring tool and kept an eye on all new back links coming in to any page on the site. I have then manually assessed each one again using some tools and actually visiting the website. However, this always leaves me with one dilemma. Regardless of my assessment how do search engines see that link? I run three lists a white list, grey list and blacklist. White list - very relevant and have a lot of authority. I.e. leading industry blogs and forums. Grey list - out of topic/industry, directories Blacklist - sites de-indexed by Google, illegal content or absolute spam (i.e. one page filled with hundreds of links to different domains) Do you have any thoughts? How do you assess if link is bad?
Intermediate & Advanced SEO | | seoman100 -
SEO Behind a paywall.
Good Morning! Does anybody have any experience with SEO behind a paywall. If we have a portion of a website that is going to be locked, will google still be able to access all of that regardless of paying? If not is there any way to circumvent that? Any thoughts are greatly appreciated! MOZel Tov!
Intermediate & Advanced SEO | | HashtagHustler0 -
Google + pages and SEO results...
Hi, Can anyone give me insight into how people are getting away with naming their business by the SEO search term, creating a BS Google + page, then having that page rank high in the search results. I am speaking specifically about the results you get when you Google: "Los Angeles DUI Lawyer". As you can see from my attached screenshot (I'm doing the search in Los Angeles), the FIRST listing is a Google + business. Strangely, the phone number listed doesn't actually take you to a DUI attorney, but rather to some marketing group that never answers the phone. Can anyone give me insight into why Google even allows this? I just find it odd that Google cares so much about the user experience, but have the first result be something completely misleading. I know it sounds like I'm just jealous (which I am, a little), but I find it disheartening that we work so hard on SEO, and someone takes the top spot with an obvious BS page. UupqBU9
Intermediate & Advanced SEO | | mrodriguez14400 -
SEO friendlier domain name
Hi, I just have a doubt. I am building a site I want to optimize for the keyword "slot machine gratis". I have bought two domains: slot-machines-gratis.it and slotmachine-gratis.it. Which domain do you recommend that I use to target the keyword "slot machine gratis"? Thank you.
Intermediate & Advanced SEO | | salvyy0 -
URL Structure for Directory Site
We have a directory that we're building and we're not sure if we should try to make each page an extension of the root domain or utilize sub-directories as users narrow down their selection. What is the best practice here for maximizing your SERP authority? Choice #1 - Hyphenated Architecture (no sub-folders): State Page /state/ City Page /city-state/ Business Page /business-city-state/
Intermediate & Advanced SEO | | knowyourbank
4) Location Page /locationname-city-state/ or.... Choice #2 - Using sub-folders on drill down: State Page /state/ City Page /state/city Business Page /state/city/business/
4) Location Page /locationname-city-state/ Again, just to clarify, I need help in determining what the best methodology is for achieving the greatest SEO benefits. Just by looking it would seem that choice #1 would work better because the URL's are very clear and SEF. But, at the same time it may be less intuitive for search. I'm not sure. What do you think?0 -
Could Temporarily Linking New Directory Pages to my Homepage Help SEO?
Within my website we maintain a nationwide directory of auto repair shops. When we add or significantly update / modify a particular listing, would it help improve the individual search engine rankings, Google PageRank, and / or Page Authority of the new auto shop page if we linked these pages to an area on the home page for "Our Newest Featured Shops" or "Latest Member Additions" or something of the nature? Each new shop profile would then be linked directly from the homepage for a period of time. I assume that it might be crawled and added to the indexes quicker, but would there be other benefits? If so, would those benefits only be temporary if eventually the new shop no longer linked to the homepage? Would keeping all featured shops in rotational display on the homepage make any difference? Any input is appreciated. Thanks. Kelly Vaught
Intermediate & Advanced SEO | | kelly_vaught0 -
Links from Directories
We are currently listed in a number of Association Buyer's Guides. We signed up for these last year in an effort to increase our external links. With recent Panda changes, do these links carry any value for us? Here are some examples: http://buyersguideforeducators.com/ http://wasteindustrymarketplace.com/ http://wefbuyersguide.com/ We're in about 40-50 of these different directories. Thanks, Ben
Intermediate & Advanced SEO | | Colbys0 -
Expiring URL seo
a buddy of mine is running a niche job board and is having issues with expiring URLs. we ruled it out cuz a 301 is meant to be used when the content has moved to another page, or the page was replaced. We were thinking that we'd be just stacking duplicate content on old urls that would never be 'replaced'. Rather they have been removed and will never come back. So 410 is appropriate but maybe we overlooked something. any ideas?
Intermediate & Advanced SEO | | malachiii0