Optimize for separate words or combined word.
-
I can't find good answers to this question so I'm asking here. Thanks for any help you can give.
Most people, 4 out of 5, search for our product using two separate words, while the trademarked name of the product is one word. Think: CleanCar(tm) vs Clean Car. However our product is a leader in the industry so it would be like searching for perhaps "Play Station" vs "Playstation" if people were looking for a gaming console in general.
Google separates them in the search volumes so I am assuming it does not see Clean Car in the same way it sees CleanCar. I (obviously) want to rank as highly as possible in both while keeping brand integrity in mind. Should I SEO for just the CleanCar or both? Perhaps using CleanCar in the title and Clean Car in the description? Does Google distinguish?
Thanks!
bnew
-
@faisalsarwar01 hello Faisal how are you? i am running two of website which are related to cosmetic surgeon and in both of sites i am also facing same issue if you get right answer or solution of this issue then please share with me. i am sharing my both of website.
-
Thank you so much for sharing the answer. i also have the same question can we use 2 words without spaces is it safe in Google or it's black hat or keyword manipulating?
We are running a coupon codes website Shopping Spout US in this website we have a lot of pages where we are using 2 words store name without spaces in H1 and also we apply the same method in the URL.
Example: I have one store whose name is Camp Mor and we have used this in H1 Campmor coupon codes and the same in URL Campmor-coupon-codes is there any one who let me know is this good or safe in SEO? Or risk for Google penalty
-
Of course google knows the difference......so maybe are wondering how google knows.
Is very simple, google or the algorithm compares user intent vs keywords vs user behavior.Example
I have website with a generic domain name such as dietpills.com, and by miracle Im in the first place so google start to compare1000 users use the term "dietpills". So google put my site in firts place. But the Of 1000 just 20% of the user click on my site (Users read the description and the tittle and they ignore my website so or my website needs to optimize the descrition and tittle or my website is not relevant to the users) but is ok ...lets keep thinking ok 20% (200) of the users clicked on my website but 150 or 15% what ever you want ....leave the website before 30 seconds (Google units to measure the Bounce rate).
So whats happen? 95% of the users on the experiment was not interested on the website. for Google that means your website does not deserve be in the firts place.
Using the dietpills.com as example. The best option for me is create themes or topics base on the dietpills such as
- diets pills for woman
- diets pills for man
- dietpills review (reviews is theme by it self)
--- review brand 01
--- review brand 02
--- review brand 03
--- review brand 04
so the term "dietpill" has a differents meaning for a 20 years old girl in Arkansas or 55 years old man from Los Angeles, so to get the firts place I has to be as useful for both, the girl and the older man but ....how I can do it
So simple.... create relevant content for boths.
If you want some advices you can email me to [email protected]
-
Thank you. That gives me a closer example with your idea of intent:
Ours is a smaller market than diet pills, but lets say you are doing a campaign for a company who owned the brand "DietPill". However when most people search for that type of product in general they search "diet pills". Does Google know the difference? How would you optimize the page(s)?
Thx
-
I will talk just about my experience.
At this point when I have to launch an seo campaign, I don't use themes over keywords.
I will use an example. phen375 is weight loss pill that I have to promoteSo I select a theme > phen375 pills, phen375 diet pills, phen375 reviews
So using this theme I select the most relant keywors (with most traffic) and then I launch the campaing.So talking about your question when I'm optimizing a post usually the sencodary keyword is a synonimus of the main keyword.
In fact if you use Yoast SEO (Premium Version) allows you optimize a post with up to 5 keywords per post. But the Yoast team suggest to use related keywords.
Conclusion
IF THOSE 2 KEYWORDS ARE RELATED, THEN YOU CAN DO IT. IF NOT IS THE CASE JUST USE THE KEYWORDS MOST RELEVANT TO YOUR AUDIENCE.NOTES. if you made the research about those keywords, and you determinate differents result that google serves for every keywords you wil notice the most important thing the "search intent"
So ask your self .....are those keywords related with the "search intent"
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Optimizing Site for Multiple Business Services
I am currently optimizing for a site that does a ton of services:
Algorithm Updates | | ccdispoto
Web Development
Logo Design
SEO
Copywriting
Social Media
Email Marketing
PPC Marketing Is it better practice to optimize one "Services" page for multiple keywords or to break each service onto its own unique URL and optimize each page individually?0 -
If I optimize for a long tailed keyword, will I also catch the short keywords within it?
Say my long tailed keyword has three words in it that I also consider keywords. Will I catch the searches for those short keywords, or just the long tailed keyword phrase?
Algorithm Updates | | Scratch_MM0 -
Optimal SSL Solution?
I am in the process of moving all of my client's websites to HTTPS. I have a client with an SSL certificate through GoDaddy for an e-commerce site, and my host WP Engine offers them for $50/year each. This has been fine, but now I am trying to move about a dozen sites over and I'm just trying to figure out the best, most ideal way possible to do this. I could just go through WP Engine and pay them for the certificates, but after doing research on different SSL providers, I've totally confused myself. I have seen a wide range of prices for certificates, but I can't tell if it's just BS or there is actual value. I'm talking about a $10 certificate vs a $250 certificate through Symantec. Aside from that, I have found a few different types of certificates: single domain certificates, wild-card certificates for subdomains, and a multi-domain certificate. I would love to buy one multi-domain certificate that covers all of my websites - but I'm not sure what the pros and cons are of doing this, specifically in regards to SEO. Can anyone explain what the pros and cons are for these in my specific situation? I'd love to hear any recommendations for my situation, and if there is something else I am missing that is important, please share!
Algorithm Updates | | Millermore0 -
Is having an identical title, h1 and url considered "over optimization"? Is it better to vary?
To get some new pages out without over-thinking things, I decided to line up the title tag, h1 tag and URLs of my pages exactly. They are dynamically generated based on the content the user is viewing (internal search results pages) They're not ranking very well at the moment, but there are a number of factors that are likely to blame. But, in particular, does anyone know if varying the text in these elements tends to perform better vs. having them all identical? Has there been any information from Google about this? Most if not all of the "over optimization" content I have seen online pertains to backlinks, not on-page content. It's easy to say, "test it!" And of course, that's just what I'm planning to do. But I thought I would leverage the combined knowledge of this forum to see what information I could obtain first, so I can do some informed testing, as tests can take a while to see results. Thanks 🙂
Algorithm Updates | | ntcma0 -
Optimizing for Lawyer vs Attorney Words
With Hummingbird update, my client's personal injury lawyer site went from very good positions for top terms in Google to oblivion. The site had primary landing pages for parallel terms such as "dog bite lawyer" and "dog bite attorney", among other. He does work in Philadelphia and Pennsylvania, so we focus on key phrases for both "Philadelphia dog bite lawyer" and "Pennsylvania dog bite lawyer" etc. I've decided to investigate siloing more deeply, but am unsure whether Google now considers attorney searches to be the same as lawyer searches, which would mean we would silo for "Pennsylvania" and "Philadelphia" not "Attorney" and "Lawyer". Any real world experience in this anyone? Thanks
Algorithm Updates | | JCDenver0 -
Does word order matter for exact match bonus?
Hello, For a two word search does order of the two words matter to get the exact match seo bonus? For example, would matchexact.com get the same SEO bonus as exactmatch.com? I Googled many two word searches reversing the word order and I got the exact same search results suggesting order does not matter (yes I am assuming people are just doing a broad search) Thoughts? Thanks!
Algorithm Updates | | max20120 -
Google+ Local Optimization
What are the recommended ways to optimize the Google+ places page for clients. Do services like louder voice and customer lobby help? I'd love to get the group's opinion on what strategies are working for them on local optimization.
Algorithm Updates | | SEO5Team0 -
How do I separate 2 Google+ business listings?
Ever since Google Places started merging with Google+, my client's business listing is now showing up in local search results incorrectly under another business name who shares the same address as them. Has anyone else encountered this problem or a way to correct it?
Algorithm Updates | | TheeDigital0