Need Magento SEO expert for 301 clean up - any reco's?
-
My site is a total mess from a clean “crawling” perspective. We are still getting traffic and doing business, but I am afraid from an SEO perspective we are driving with the parking brake on.
There a lot of 301’s and some of them are causing 404 errors. Below is an overview of my 5 year old magento site which was moved from a 5 year old xcart site (so there is a lot of old junk (url’s) in there). It needs cleaning up and I need a plan and seo / 301 help.
Overview:
Recently moved from http to https - not sure best practices were followed, but we had lots of crawl issues before this move.
Analytics
- Top 100 Landing Pages = 82.7% of entrances
Webmaster Tools
-
594 Pages Indexed
-
65 Not found errors - most involve 301’s - examples below
-
Sitemap: 773 Submitted, 395 Indexed
-
URL Parameters - 41 - I can’t tell if they are doing anything (helping or hurting)
Moz Crawl
-
Total Pages 3,454
-
324 Redirect Issues (258 Temp and 66 Chain)
Magento
-
11,773 Redirects
-
5390 System
-
6383 Custom
-
On July 15, 2017 I deleted 40 redirects from htaccess that a developer had put there that were causing problems.
Blog
- We have a wordpress blog installed on Magento site. Years ago it was moved from a subdomain to a subdirectory.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do I need multiple 301s to preserve SEO
Many years ago I created website www.original.com. Two years ago I redirected website www.original to www.neworiginal.comusing 301 redirects. I have now created www.rebranded.com. I want to maintain all SEO value. Should I redirect both www.original.comand www.new original.com to www.rebranded.com? Or do I only need to redirect one of them and if only one which one? If I need only to redirect one can I delete the other, why or why not. Of course the url are fictitious. I truly appreciate your help
Intermediate & Advanced SEO | | PhotoStl0 -
How will changing my website's page content affect SEO?
Our company is looking to update the content on our existing web pages and I am curious what the best way to roll out these changes are in order to maintain good SEO rankings for certain pages. The infrastructure of the site will not be modified except for maybe adding a couple new pages, but existing domains will stay the same. If the domains are staying the same does it really matter if I just updated 1 page every week or so, versus updating them all at once? Just looking for some insight into how freshening up the content on the back end pages could potentially hurt SEO rankings initially. Thanks!
Intermediate & Advanced SEO | | Bankable1 -
404's after pruning old posts
Hey all, So after reading about the benefits of pruning old content I decided to give it a try on our blog. After reviewing thousands of posts I found around 2500 that were simply not getting any traffic, or if they were there was 100% bounce & exit. Many of these posts also had content with relevance that had long ago expired. After deleted these old posts, I am now seeing the posts being reported as 404's in Google Search Console. But most of them are the old url with "trashed" appended to the url. My question is: are these 404's normal? Do I now have to go through and set up 301's for all of these? Is it enough to simply add the lot to my robots.txt file? Are these 404's going to hurt my blog? Thanks, Roman
Intermediate & Advanced SEO | | Dynata_panel_marketing0 -
SEO direction - help needed
Hi, I've been working on a site for about 5 years. We built the traffic up to about 8k visitors/day. Although now it's dropped down over the past 2 years to about 2k visitors a day. New traffic source is mainly from SEO longtail. The whole time we have been working to improve the site. What's the best way to get some help from experts on the right direction to get traffic back up or to at least tell me the site will never work 🙂 Thanks in advance. M
Intermediate & Advanced SEO | | relientmark0 -
Does anyone know why my website's domain authority has dropped from 51 to 49
However this does not seem to be in isolation. All of my competitors websites have taken a similar 1 or 2 points hit. I am thinking that as an industry we may have been affected by a mutual linking site being taken down, redesigned or just loosing its own domain authority. We do rank well for our keywords and we have been on a continual rise since I took over in January, we do a little bit of a guest blogging and I am trying to build links to the site but I am doing it slowly. Would anyone else have an idea on what has happened that would cause 4 sites in the same industry to take a 1 or 2 point hit? Thanks, Emmet
Intermediate & Advanced SEO | | CertificationEU1 -
301 canonical'd pages?
I have an ecommerce site with many different URLs with the same product. Let's say the product is a hat. It's in: a a) mysite.com/products/hat b) mysite.com/collections/head-ware/hat c) mysite.com/collections/stuff-to-wear-on-your-head/hat Right now, A is the canonical page for B and C. I want to clean up my site, so that every product only has ONE unique URL, which is linked to from all the collections. So B and C URL will be broken. Is it necessary that I 301 them if they were already canonical'd? Based on the number of products I have, I would have to 301 1000+ URLs. I'm just trying to figure out what I need to do to avoid getting penalized. thanks
Intermediate & Advanced SEO | | birchlore0 -
Killing 404 errors on our site in Google's index
Having moved a site across to Magento, obviously re-directs were a large part of that, ensuring all the old products and categories linked up correctly with the new site structure. However, we came up against an issue where we needed to add, delete, then re-add products. This, coupled with a misunderstanding of the csv upload processing, meant that although the old urls redirected, some of the new Magento urls changed and then didn't redirect: For Example: mysite/product would get deleted re-added and become: mysite/product-1324 We now know what we did wrong to ensure it doesn't continue to happen if we weret o delete and re-add a product, but Google contains all these old URLs in its index which has caused people to search for products on Google, click through, then land on the 404 page - far from ideal. We kind of assumed, with continual updating of sitemaps and time, that Google would realise and update the URL accordingly. But this hasn't happened - we are still getting plenty of 404 errors on certain product searches (These aren't appearing in SEOmoz, there are no links to the old URL on the site, only Google, as the index contains the old URL). Aside from going through and finding the products affected (no easy task), and setting up redirects for each one, is there any way we can tell Google 'These URLs are no longer a thing, forget them and move on, let's make a fresh start and Happy New Year'?
Intermediate & Advanced SEO | | seanmccauley0 -
Is it worth submitting a blog's RSS feed...
to as many RSS feed directories as possible? Or would this have a similar negative impact that you'd get from submitting a site to loads to "potentially spammy" site directories?
Intermediate & Advanced SEO | | PeterAlexLeigh0