PPC Manufacturer Keyword Question
-
Hello,
Thanks for reading,
Chuck -
Hi Chuck,
Yes i have seen this before. I understand this manufacturer is also your supplier so they would also be cutting out a middle man (more clients would purchase from them directly) and leaving them with higher margins whilst at the same time reducing there cpc´s.
If you remove all competition but one from a keyword auction it would lower cpc (how much depends on the minimum cpc for that keyword) but it has nothing to do with "low search volume" which is a result of a keyword having very small amount of searches (this is influenced directly only by the buyers and not by the sellers).
Google will handle this by reducing the cpc that was increased because of competitor bidding auctions.
Its not a pleasant situation and in my case there was nothing to do about it (or it must be a generic product for which you could find another manufacturer, which i think is not an option in your case)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
PPC CPC Increase after Website Speed Issues Were Addressed
We recently moved our hosting provider over from WPEngine to Site Ground. We increased our page speed scores from D/F to a B this past week. However, we noticed an increase in our PPC cost per click due to the website speed being slower... we cannot figure out why this would happen. Has anyone else experienced something similar? A PPC landing page we have is---> https://www.medicarefaq.com/medigap/plan-a/
Paid Search Marketing | | LindsayE0 -
AdWords: Can I exclude specific keyword from showing on mobile?
Howdy. The question is pretty much in the subject. I know I can exclude the campaign or ad group from shwoing on mobile devices. How can i do that per keyword though? Thanks
Paid Search Marketing | | DmitriiK0 -
Adwords negative keywords / keyword lists conflicting?
Does any of you had any experience on large 5k+ shared negative keyword lists impacting normal campaign negative keywords in Adwords even if they are not selected on these campaigns? And a second question; does anyone know how selected negative keyword lists can be removed from a campaign? I seem to be able to add them but not to remove them... Cheers!
Paid Search Marketing | | hellemans0 -
3 domains, Same keywords targeting - Best way of managing this?
Hi, I manage 3 domains and am just about to start doing some Branded PPC (to start with) to promote these the problem is that that 2 of the domains sell the exactly same products under the same brand names. What is the most efficient way of setting this up. Obviously by setting up separate accounts and using the MCC I can manage the accounts accordingly, but i am going to be increasing my competition for my own brand terms. As far as i am aware google is not happy with you mixing 2 domains in one account? We also sell our products via a wholesale channel so there is competition with other competitors as well. The 3 sites is slightly different so has less overlap and its not until we hit generic terms that there is some form of competition, between site but i am not worried about this. Can you help? Regards Ben
Paid Search Marketing | | benjmoz0 -
Add Cyber Monday Terms To Keyword List Effectively
For example, if I sell widgets and I want my ads to appear for "cyber Monday widget deals" If I add "Cyber Monday" I'll come up for every search related to cyber Monday. The alternative seems to be putting every possible word combination in such as... blue widget cyber Monday deals
Paid Search Marketing | | tatermarketing
red widget cyber Monday sale
cyber Monday yellow widget
big widgets cyber Monday for sale
etc. As you can see there are almost an infinite number of possibilities there making it unfeasible without doing something programmatically such as... X = Widget Descriptor (empty is a possible value)
ie: big, red, green, blue, fast, slow Y = Widget Synonym (plural considered possible value)
ie: widget, widgets, wiggy-what Z = Deal Synonym (empty is a possible value)
ie: deal, sale, promotion, promo Query Structures...
X Y Cyber Monday Z
Cyber Monday Z X Y
etc. Is there some kind of query match I'm missing as an alternative to this programmatic brute force method? How have you guys executed this?0 -
PPC question for the experts
I know this is paid search but since Moz had a section for it, I thought it would be ok to ask. 🙂 According to: http://support.google.com/adwords/answer/2497836?hl=en Broad match modifier +tennis +shoes Ads may show on searches for tennis shoes
Paid Search Marketing | | MattAntonino
buy tennis shoes
best shoes for tennis Ads won't show on searches for running shoes
tennis sneakers I'm using (for a client) +wedding +photographer. It should show on wedding photographer hire a wedding photographer best wedding photographer in dallas It should not show on photographer in Dallas become a photographer dallas pictures But it is. Why would this happen? Isn't that exactly what it says it won't show up on? Also, Google writes: Don't leave space between the plus sign (+) prefix and the word you're modifying! •Correct: +leather +shoes
•Incorrect: + leather + shoes
•Incorrect: +leather+shoes Yet the client was told by Google the opposite. "I spoke with Google and they confirmed that the space after the plus and before wedding (“+ wedding”) would notrequire “wedding” to show up." How on Earth does this reconcile or make ANY sense? ETA: This is fairly clear to me: Be sure there are no spaces between the + and modified words, but do leave spaces between words. The right way to do it: +formal +shoes. The wrong way to do it: +formal+shoes. http://www.google.com/ads/innovations/bmm.html0 -
PPC Management Software Recommendations?
What is your favorite PPC Mgmt software? I was looking over my options and wanted to see if anyone has any recommendations? I've always done this manually but would like to find software that can allow my bids to put me (for example) in the third place position on Microsoft adCenter. Thanks,
Paid Search Marketing | | celife
Chris0 -
SEO for PPC landing pages
After completing several months of on-page SEO for my site (one keyphrase per URL) and getting an "A" from SEOmoz on each page, now I'm venturing into PPC AdWords for the first time. From what I've read you pretty much want one landing page per keyword/ad. So if I want to target 100 PPC keywords I need 100 landing pages. And each landing page needs to be SEO'd as if you were doing it for organic search purposes so that your ad has a chance at a high Quality Score (8 to 10). I realize that an ad's QS is 2/3rds driven by its CTR but in the beginning when the ad is new the initial QS assigned seems to be driven more by landing page relevancy and some historical attributes of the AdWords account in which the ad or Campaign is located. My question is: What, if anything, do you do different on a page designed to be a PPC landing page as compared to a regular page you would SEO for organic search benefits? Also, should you do any of the off-page things (external links with relevant anchor text) for PPC landing pages? I'm envisioning landing pages that only exist to receive PPC ad clicks and that will not be linked to from my site directly. Each landing page talks a bit about the keyword the user was searching on and then directs them to the most relevant page(s) within my site. Maybe that's flawed? Thanks for any tips...
Paid Search Marketing | | scanlin0