Teaching SEO: what are the recommended first few principles I should cover?
-
If I need to teach a layman how to do SEO, where should I start and what main principles should I cover first? There's so much to go through but I need an organised way to approach this without overwhelming a person.
Would appreciate your advise if you have taught a lay person this new skill.
Thanks!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Wordpress pagination and SEO
Hello Mozzers, We have incorporated Wordpress blog in our website. The blog has a fair share of what we believe is a valuable content both for the users and SEO. We have reached the point where our content is getting pushed out to pages 2, 3 and etc. 99% of the older content is still relevant and useful. However it does get less traffic from the users because it is not on the front page. I am dealing with it by showing "related posts" and get some traffic through that. I feel that the content that got pushed from the front page of the blog gets less love from search engines as well.The my permalink structure is /%postname%/ only, however when Wordpress adds page/1/ the SEO ranking appears to drop. Is it because Wordpress adds page/1/ to the address? What is a good way to optimize is? I have 15 posts showing on the front page should I increase it?
Technical SEO | | SirMax0 -
AJAX and SEO
Hello team, Need to bounce a question off the group. We have a site that uses the .NET AJAX tool kit to toggle tabs on a page. Each tab has content and the content is drawn on page load. In other words, the content is not from an AJAX call, it is there from the start. The content sits in DIV tags which the javascript toggles - that's all. My customer hired an "SEO Expert" who is telling them that this content is invisible to search engines. I strongly disagree and we're trying to come to a conclusion. I understand that content rendered async via an AJAX call would not be spidered, however just using the AJAX (Javascript) to switch tabs will not affect the spiders finding the content in the markup. Any thoughts?
Technical SEO | | ChrisInColorado0 -
Yoast Local SEO
Hello has anyone had any any issues with the Yoast local plugin not accepting the license when the WP install is in subfolder. Or any license issues with the plugin?
Technical SEO | | edwardfrebow0 -
SEO url best practices
We're revamping our site architecture and making several services pages that are accessible from one overarching service page. An example would be as follows: Services Student Services Essay editing Essay revision Author Services Book editing Manuscript critique We'll also be putting breadcrumbs throughout the site for easy navigation, however, is it imperative that we build the URLs that deep? For example, could we simply have www.site.com/essay-editing rather than www.site.com/services/students/essay-editing? I prefer the simplicity of the former, but I feel the latter may be more "search robot friendly" and better for SEO. Any advice on this is much appreciated.
Technical SEO | | Kibin0 -
Pintrest SEO
Has any testing been done to determine if Pintrest helps a website ranking?
Technical SEO | | StreetwiseReports0 -
Image Size for SEO
Hi there I have a website which has some png images on pages, around 300kb - is this too much? How many kbs a page, to what extent do you know does Google care about page load speed? is every kb important, is there a limit? Any advice much appreciated.
Technical SEO | | pauledwards0 -
Is IP-Hosting an effective and worthy SEO solution?
I have seen few websites selling same package of IP-Hosting, I consider that kind of smart SEO solution if it really be effective, But I have doubt. I have a few websites using a dedicated server for 6 years with only 1 valid IP and with that experience, I think rich content, title tags and anchor links are most important factors but I never tried such IP SEO, has any one tried IP hosting? Then comes second questions, If you have experienced and recommend IP Hosting, the reasonable application could be wordpress to manage all the sites in diffrent servers, and by using plugins such as autoblog or RSS importer we can update all the sites with minimum effort, But the problem is that neither of these 2 plugins are really working hassle free, They do not work at all or they stop wroking all the sudden, preferably I need a solution for Wordpress multisite Would you offer any alternative? I appreciate if you share your ideas... P.S.: My objective to apply IP hosting is not geo-targeting I use to launch .COMs normally without any particular geo-target.
Technical SEO | | Pooria0 -
What is the best website structure for SEO?
I've been on SEOmoz for about 1 month now and everyone says that depending on the type of business you should build up your website structure for SEO as 1st step. I have a new client click here ( www version doesn't work)... some bugs we are fixing it now. We are almost finished with the design & layout. 2nd question have been running though my head. 1. What would the best url category for the shop be /products/ - current url cat ex: /products/door-handles.html 2. What would you use for the main menu as section for getting the most out of SEO. Personally i am thinking of making 2-3 main categories on the left a section where i can add content to it (3-4 paragraphs... images maybe a video).So the main page focuses on the domain name more and the rest of the sections would focus on specific keywords, this why I avoid cannibalization. Main keyword target is "door handles" Any suggestions would be appreciated.
Technical SEO | | mosaicpro0