More content, more backlinks, more appealing design, better SEO than competitor but ranking worse. Why?
-
Me and my team are working hard to put a good SEO strategy in place and good, useful content for our visitors. We're online for a little more than a year and we got some success but nothing compared to the majority of our competitors.
The only thing we noticed so far is that our strongest competitors all seem to have a website based on WordPress... well is it possible to rank better than a site based on WP if we optimize everything well?
One of our competitor is a very simple, thin affiliate website based on WP and is called www.comparatif-meilleur.fr ... their content is limited but they do better than us in term of ranking organically...
On our side (www.lecomparateur.net) we have backlinks from Wikipedia, Dmoz and a couple of other very good sites, plus a better content, better design and better overall optimization.
There must be something we do bad, but we can't find it. Please help
P.S. We update our site quite often too
-
Thanks seniorcare, I'll try to adjust a couple of things in regards to keywords.
-
Thanks Andy ! I'll check this out
-
Hi,
There are literally dozens of reasons why this might be happening and without a complete audit, it will be impossible to say what is going on.
However, you mentioned that your site is a bit under a year old - could it be that your brand isn't established as much yet? And try not to focus on WP vs custom built sites - both have the ability to rank as well as each other.
Is there a reason you went with a .net rather than a .fr domain? Have you installed anything to monitor page-level traffic? Something like HotJar?
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Content Strategy/Duplicate Content Issue, rel=canonical question
Hi Mozzers: We have a client who regularly pays to have high-quality content produced for their company blog. When I say 'high quality' I mean 1000 - 2000 word posts written to a technical audience by a lawyer. We recently found out that, prior to the content going on their blog, they're shipping it off to two syndication sites, both of which slap rel=canonical on them. By the time the content makes it to the blog, it has probably appeared in two other places. What are some thoughts about how 'awful' a practice this is? Of course, I'm arguing to them that the ranking of the content on their blog is bound to be suffering and that, at least, they should post to their own site first and, if at all, only post to other sites several weeks out. Does anyone have deeper thinking about this?
Intermediate & Advanced SEO | | Daaveey0 -
Drop in Rankings
UPDATE* I temporarily removed the images from the page to check if rankings would come back and they did. So Google made a recent update in the Netherlands where they look at your page for adult content (pictures). For us it was breast augmentations, before and after pics. END Hey Guys, We have a site for plastic surgery in the Netherlands. We ranked on number 2 if someone searched for breast augmentation. But sinds 31 of januari our ranking dropped outside the top 50. I did not get a warning or an other message in Search Console. We have a lot of pictures on the website displaying before and after pictures. So you see breasts. Does anybody know if google rolled out an update where they look at photo's with audult content? We didnt do any linkbuilding or other black hat stuff. Kind regards, Ruud
Intermediate & Advanced SEO | | equipezorgbedrijven0 -
SEO value of article title content?
I work for an online theater news publisher. Our article page titles include various pieces of data: the title, publication date, article category, and our domain name (theatermania.com). Are all of these valuable from an SEO standpoint? My sense it'd be cleaner to just show the title (and nothing more) on a SERP. But we'll certainly keep whatever helps us with rankings.
Intermediate & Advanced SEO | | TheaterMania0 -
SEO Consult?
Is there anyone here that I can pay to give me a deep analysis of my website and my competitors with recommendation on what to do? I am a small business and I cannot afford expensive monthly SEO fees. I can probably afford a one time consult fee, then I can do the work myself. Or maybe I can pay a-la cart for some of the fixes. I understand this may not be something SEOs want to do since they make their money off doing the work and may not want to share trade secrets. I just thought I would throw that question out there. I've been working on trying to SEO my site for a year now... I was improving and happy with my progress until October and lost 30 positions over my tracked keywords. I have no idea why. I'm kind of at my wits end! 😞
Intermediate & Advanced SEO | | CalicoKitty20000 -
Better SEO Option, 1 Site 3 Subdomains or 4 Separate Sites?
Hey Mozzers, I'm working with a client who wants to redo their web presence. They have a a main website for the umbrella and then 3 divisions which have their own website as well. My question is: Is it better to have the main site on the main domain and then have the 3 separate sites be subdomains? Or 4 different domains with a linking structure to tie them all together? To my understanding option 1 would include high traffic for 1 domain and option 2 would be building Page Authority by having 4 different sites linking to each other? My guess would be option 2, only if all 4 sites start getting relevant authority to make the links of value. But right out of the gates option 1 might be more beneficial. A little advice/clarification would be great!
Intermediate & Advanced SEO | | MonsterWeb280 -
Natural Backlink
What is a natural backlink? is it a backlink that someone gave a site for their great content? (this is what my common sense tells me) and this is what someone else's opinion is: No, quality backlinks are the one which are highly relevant, is from a high <acronym title="PageRank">PR</acronym> page. However, a natural backlink is the one which is within the body of the page, which is surrounded by relevant text, you can also call it a contextual link. Except links which are placed on a resource page which have no content in it and links which are placed under blogroll etc. this dosent even make sense to me : )
Intermediate & Advanced SEO | | SEODinosaur0 -
Web site Migration from one server to another does cause any impact in SEO rankings?
Dear Seomoz members, We are going to migrate our website to different server location(new data center). does this impact on our SEO rankings? If so what and all checklist i have to do....to retain my SEO rankings. Regards, kathiravan subbiah Caratlane.com
Intermediate & Advanced SEO | | kathiravan0 -
Are there certain times of the day that it is better to update content or blogs? How do I find out what time is best for a particular site?
Trying to figure out how to best optimize timing of new content... including blogs and other on page content?
Intermediate & Advanced SEO | | AaronSchinke0