Weird SEO Problem - No Longer Ranking in Some Areas
-
Hi Everyone, I’ve got a weird SEO issue that I hope you’ll be able to help with. I’ve broken it down in to the key points below:
-
Impressions for our primary and secondary keywords dropped dramatically on 02.10.17.
-
Impressions have only dropped on non geographical keywords. “UK” variants are still ranking well. Investigation shows we’re not ranking outside of London at all for primary and secondary keywords.
-
Primary and secondary keywords are still ranking well in London, the city where we’re based
-
We’ve looked at our competition who do rank for the primary keyword both in and outside London. We noticed we have our “postaladdress” in our schema. The competition don’t have their address in their schema.
-
We updated our schema 2 weeks ago and now use the Yoast schema which is the same as our competitors use.
-
Approx 1 week after removing the schema we started showing up for primary and secondary keyword again, but very low - fluctuating between page 15 and page 24. It’s been 2 weeks now and no improvement.
-
AHREFS and google webmaster, both incorrectly detail that we rank top 5. Which is true to a degree, but only in London.
Thank you in advance!
-
-
Good for you, Rswhtn, for trying to get your key points into a list. I'm going to agree with Andy here: this list is something you need to take to company that does both local and organic SEO for a real audit. Trying to guess at this, without looking at your timeline, analytics, Google Search Console, competitive landscape, etc., is just going to be making random guesses as to why whatever has happened to your specific business has happened. You could be dealing with filters or penalties, you could be dealing with Google more highly localizing organic results in other places leading to you being edged out of anything but organic rankings for your own city, there could be a technical issue with your robots.txt. It could be so many things. The loss of traffic seems like enough of a reason to get a real audit going for this, so that no more time is being lost with your revenue being impacted.
-
I honestly would love to help with this, but there are just so many variables at play, it is almost impossible to do without an audit of some kind.
There is so much going on that anything thrown at you would be an out-and-out guess, which could land you in a wild goose chase.
However, it does sound similar to a recent client who were actually battling against a penalty due to over optimisation, lack of unique content, similar pages and a less than satisfactory user experience.
However, this only became apparent after looking at the site in depth to find this.
-Andy
-
Hi, yes this is similar to my previous question however I think the amount of detail I gave previously proved a little difficult to follow. I've simplified the question here and have intentionally tried to get a more generalised response based on these facts.
If anyone is able to take a look and let me know their thoughts it would be appreciated.
-
Hey There!
I see that you started a previous thread on this topic that received an answer: https://mza.bundledseo.com/community/q/mysterious-location-based-serp-issue
Is there something about your question that wasn't answered?
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which are the best off-page SEO techniques for 2020?
I have just published an awesome website or blog, and i really worked hard keeping everything perfect. Do you think it’s enough? Having a perfect blog, website or business is just enough. i need readers for my blog, visitors to my website, and customers for my business. So, what to do?
Local Website Optimization | | boxinghunter0 -
Local SEO Best Practise?
We are planning to localize our website by launching CCTLD. But there is a little confusion about some aspects, which are: Should we track location and take our visitors to their native domain? Or do we need to take our visitors to .com domain and show a Popup, if they want to visit the native region website? What is the best case study for localization?
Local Website Optimization | | UmairGadit0 -
Best practices or tools for an SEO audit?
I would like to have an SEO audit of my site, and I'm looking for something beyond the basics. Prices for an audit seem to vary between free (for DIY tools) to over $3,000. That seems like an awfully big spread. What are the best practices I should be looking for or best tools to be looking at for a comprehensive SEO audit?
Local Website Optimization | | micromano0 -
SEO Client not rankings in Google
Hello, I have a client that has continued to be problematic for my team and I. They have fair to middling rankings in Yahoo and Bing, but none in Google. I realize that they are three separate search engines each with their own criteria, but this client is the only one experiencing this problem. There is no significant duplicate content that can find, same with restrictions in the robots.txt file. These seems to be no reason why all my tools say that this client has no presence at all in google, especially when the client gains most of their traffic through Google. Can anyone assist me in finding out what is going wrong? Client website for reference: http://www.volvethosp.com/ Best, BeyondIndigo
Local Website Optimization | | BeyondIndigo0 -
Server response time: restructure the site or create the new one? SEO opinions needed.
Hi everyone, The internal structure of our existing site increase server response time (6 sec) which is way below Google 0.2sec standards and also make prospects leave the site before it's loaded. Now we have two options (same price): restructure the site's modules, panels etc create new site (recommended by developers)
Local Website Optimization | | Ryan_V
Both options will extend the same design and functionality. I just wanted to know which option SEO community will recommend?0 -
Whats in a domain name in terms of SE ranking.
I'm curious. Whats in a domain name in terms of search engine ranking and keyword searches. Let me provide an example: If I sell umbrellas in New York City and my company name is Rainy Day Umbrellas am I wise to register both rainydayumbrellas.com and newyorkumbrellas.com as a way of targeting my customers and ranking better in a single search phrase for that subject? Second question. If it is a good idea do you just forward that domain to the primary site or have a second mirrored site? Or perhaps just a landing page?
Local Website Optimization | | Bvrettski0 -
Map Files for Branches and SEO
Dear All, We have an xml and image site map but we currently don't have a separate GEO Site Map / map files for our branches. I am wondering if such a thing exists and if so , if this something that we should be doing to help our branches rank locally on google maps etc. We have google local listings for our branches and we already do schema.org for our branches. Any thoughts on this would be appreciated. thanks Peter
Local Website Optimization | | PeteC120 -
Local Area SEO - Directions Page and Multiple Use of Direction pages
Hello, We are looking to focus on multiple local areas and it has been suggested one way to mention lots of different locations on pages without doing lists or using grey SEO practices is to create directions pages. We are trying this with a client who has 2 business at the same address. The layout is:- Introduction - 2-3 sentences Directions by Car Park Parking info Directions by Public Transports Closing - 3-4 sentences - using clients keywords The hope is the having locations/areas and the clients keywords on the same page will capture some of the local areas with the clients keywords. I have some questions:- 1. If we use the same directions text and just change the opening and closing paragraphs on the different website will this be enough to not have a duplicate content issue. 2. Are the directions pages the best way to capture keywords and local area/locations on the same page. 3. Is there anything I am missing or could do instead? Looking forward to everyone's input....
Local Website Optimization | | JohnW-UK0