301 and the base URL
-
Hi, please bear with me as I'm pretty new to all this!
I've my base URL but obviously want to add keywords to it for seo purposes. Should I redirect from the base URL to the URL with the keywords appended? So my landing page goes from say www.moz.com to www.moz.com/keywords-here.
If I do that, should I replicate all the meta data (descriptions etc) on the original landing page? Or does it not matter?
Thanks,
Nick
-
Thanks Kevin, I'll definitely have a look at those guides.
Yeah, it's the exact same page - the main gateway to the site. It's just that once we started looking at the SEO side of things we realised that we should have keywords in the URL on that page too, and having had the site crawled I realised the original doesn't have all the meta data the redirect does. For example right now the original has no keywords, where as the redirect does.
-
If you are moving to another domain, the key is to do 301 redirects to the page that closely resembles the original. If none exists, you should 404. The page title should be the same or close to the same as the original (as long as you use best practices --see guides on Moz). Same goes for the meta description (although not directly a ranking factor). The url is extremely important and should be focus on what is on the page (Moz URL guide).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 twice redirect (no negative)
Can i made twice 301 redirect, because i got "droped" domain and i dont want negative effect to new website. Can i redirect users some other way with no negative effect for fresh website?
On-Page Optimization | | cerar0 -
Googlebot indexing URL's with ? queries in them. Is this Panda duplicate content?
I feel like I'm being damaged by Panda because of duplicate content as I have seen the Googlebot on my site indexing hundreds of URL's with ?fsdgsgs strings after the .html. They were beign generated by an add-on filtering module on my store, which I have since turned off. Googlebot is still indexing them hours later. At a loss what to do. Since Panda, I have lost a couple of dozen #1 rankings that I've held for months on end and had one drop over 100 positions.
On-Page Optimization | | sparrowdog0 -
Duplicate content shown in Google webmaster tools for 301 redirected URLs.
Why does Google webmaster tools shows 5 URLs that have been 301 redirected as having duplicate meta descriptions?
On-Page Optimization | | Madlena0 -
Title tag and URL Optimization
Hello guys, Should the URL reflect the structure of the title of a webpage? This is the old title with the Url: 20mm O/D Black Polypropylene LSZH Flexible Conduit 100m Coil /Product/20mm-o-d-black-polypropylene-lszh-conduit-100m-coil/1352 I changed the keyword position and it looks like this: 20mm Flexible Conduit | O/D Black Polypropylene LSZH | 100m I kept the same Url for now, should I change that too? Thanks
On-Page Optimization | | PremioOscar0 -
Duplicate Page Content Should we 301 - Best Practices?
What would be the best way to avoid a Duplicate Page Content for these type of pages. Our website generates user friendly urls, for each page..
On-Page Optimization | | 365ToursSafaris
So it is the same exact page, just both versions of the url work.. Example: http://www.safari365.com/about-africa/wildebeest-migration http://www.safari365.com/wildebeest-migration I don't think adding code to the page will work because its the same page for the incorrect and correct versions of the page. I don't think i can use the URL parameter setting because the version with /about-africa/ is the correct (correct as it it follows the site navigation) I was thinking of using the htaccess to redirect to the correct version.. Will that work ? and does it follow best Practices ? any other suggestions that would work better ?0 -
URLs and folder structure for an E-commerce
Hi there !-) I´m helping a friend who has a e-commerce about nail polish in Brazil. I´m a little in doubt about the urls and folder structure. Two questions: 1. There are 10 products per category and 50 categories. Should I put them all in the root folder or creat 2 major categories ( 25 sub-categories each one)? 2. Whats the better product page url ( the store has around 500) nailpolish.com/IMPORT/BRAND/NAME-OF-THE-PRODUCT OR nailpolish.com/COMPLETE-NAME-OF-THE-PRODUCT Whats the best recomandation?
On-Page Optimization | | SeoMartin10 -
Replacing website, same URL, lose ranking
We had to do a rush job for a client and get a website up very quickly. We had to just replace the existing files on the server, but URL stayed the same. Now "teeth whitening glasgow" which they were number #1 for isn't coming up. Know there is still some on page work to be done - but the link profile should still remain the same? Just looking for some advice to get back to where they were - should we do a website change of address or just verify the site in Webmaster and get all the on page done? Thanks, Laura
On-Page Optimization | | lauratagdigital0 -
Does 301 generate organic content ?
I manage this domain name www.jordanhundley.com . Right now it is 301 to www.jordanhundley.net where I hosted the content for almost 18 months. At this point you are only able to read the 301 script if you use CTRL U at the .com domain. Does Google read the content beyond the script? Is the 301 website getting juice from the targeted domain ? This is the script I´m using <html> <head> <title>Jordan Hundleytitle> head> <frameset rows="100%,*" border="0"> <frame src="[http://www.jordanhundley.net](view-source:http://www.jordanhundley.net/)" frameborder="0" /> frameset><noframes>noframes> html>
On-Page Optimization | | mPloria0