Weather providers in search results - any idea how to become one?
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Hi, as google are displaying more and more weather forecasts within results, we'd like to explore whether there's a possibility of exposing our api to google to allow them to use us as one of the providers for the data.
At the moment it appears they use weather.com, weather underground and maybe also accuweather (although I've not seen them mentioned for a while on there), but I'm not sure if this is some sort of commercial agreement, or whether it's simply that google have been given access to the api's from those providers in return for the link in the weather panel in the search results.
Does anyone have any information about this sort of thing (I assume weather isn't unique in this respect), or know of any way to contact google and find out at all please?
Thanks
Paul -
Hi Paul,
Exploring the possibility of exposing your weather data API to Google is a strategic move, especially given their display of weather forecasts in search results. It's true that Google often partners with established weather providers like the website you mention, Weather Underground, and AccuWeather to source their data. These partnerships may involve commercial agreements or data access arrangements.
To initiate a conversation with Google about this, I recommend reaching out through their official contact channels, which can typically be found on their developer or business support pages. By contacting them directly, you can inquire about potential partnerships and data sharing arrangements, and also express your interest in becoming one of their weather data providers. Additionally, you may want to explore the possibility of being featured in Google's weather panel alongside established providers, which could be a valuable way to connect your services with a broader audience, including through a prominent link to your site.
Incorporating your API into the Snow Day Predictor Canada could further enhance your visibility and value, particularly during snowy weather conditions, making your data an essential resource for those planning their activities on snow days.
Best of luck with your endeavor.
Warm regards,
[Lonna]
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