Having a Keyword in # is not that important in 2018, Do you agree?
-
Earlier having a Keyword in
was one of the important ranking factor or at least every SEO guru use to suggest this. But, of late, we are noticing that Google is not giving much weightage to it.
What are your thoughts on this?
-
We have had this lively debate at our agency and another factor is ADA conformance - which requires an H1 for screenreaders. Does anyone have research as to if the H1 is visually hidden (but in code for screenreaders), this is a black hat technique or acceptable? Looking at even Moz's own site and Google for H1 best practices is a rabbit hole of this H1 argument between developers and marketing.
-
Yep, I always try to figure out user's intent and then try to match: Search Query = Page Title in Serps = Relevant landing page's H1. Always works great for us!
-
Some people will argue endlessly and to their last breath about that.
But, we have <title>matching <h1> on thousands of pages and the result has been killer against difficult competition. </p> <p>One must be careful not to blindly follow everything one reads about SEO in forums, in tool instructions and in articles because at least 40% percent is outdated, another 20% is rubbish, and another 20% is prattle. (and much of what I have written falls into those categories too)</p> <p>The best thing to do is to decide who you are will to believe rather than what you are willing to believe, look at the date, then bet on your own judgement.</p> <p> </p></title>
-
I think I saw somewhere a warning somewhere if the description was matched to an H2 or something silly like that! lol
I completely agree with you EGOL!
Rant on!
-
I want the target keyword in
for search engines - because I think that it is helpful to ranking. And, I also want the keyword there for the visitor - because it tells them "You Have Arrived".
<rant>Somebody started spreading the word that <title>matching <h1> is bad form. They should be sent to jail. :-)</rant></p></title></rant>
-
Yep exactly! Every page should be targeted to a specific keyword theme, therefore it makes sense the keyword is in the h1 so the user (and Google is one of those users) knows exactly what the page is about from the get-go Good luck!
-
Hi Sameer
My thoughts are that it is the overall content on the page which is important. Having semantically connected keywords and phrases in a well written, contextually strong format which conveys the theme of the page perfectly.
I don't regard H1 on its own as a ranking factor but as part of defining the theme of the page, it is absolutely essential.
Using H2s to further break up the content into well defined closely related blocks of text is also very important.
Regards
Nigel
-
Hi,
It is absolutely still valuable.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Two sites targeting same keywords (but with different owners)
Hi Guys So we manage a client website doing their seo and ppc The site has become a success so the client has now asked if we would like to create our own site and become an affiliate of theirs The idea is target the same set of keywords etc. My question is - in the world of google is this ok? I know about google penalising same business owners for having two websites targeting the same keyword.... But in this case - the websites are owned by different owners, different hosting, different domain ownership, different analytics code, different code development, different about us Everything is different but I am just a little paranoid that google knows we SEO the clients website Does anyone have any advice? Thanks Duncan
Intermediate & Advanced SEO | | CayenneRed890 -
Multiple times same keyword or Lsi / synonym.
Hello, I have a page with multiple bike tours on tour and under my image as anchor text linking to the different destination I have written the region + bike tour. Is it ok to write bike tour that many times bike tours or would it be better to write variations of it such as "Bordeaux biking, Strasbourg to Colmar by bike for (Alsace bike tour) or doesn't it matter ? Thank you,
Intermediate & Advanced SEO | | seoanalytics1 -
Anyone know of a free keyword monitoring tool?
I need a free hosted keyword monitoring tool to monitor several thousand keywords. It would also be beneficial to have domain monitoring also for monitoring competitors. All ideas very welcome...
Intermediate & Advanced SEO | | seoman100 -
How keywords and subfolders connect
I'm working on restructuring my site. We have main topic areas, and any given visitor will ONLY be interested in 1 of those topics. So to consolidate the information into a simpler format, I want to take all the various pieces of content and wrap them under a given topic. [There is a question in here, I promise.] So I want to create www.domain.com/topic/subtopic-1, /topic/subtopic-2, etc. [Yes, I will apply all necessary redirects for any new URL restructuring.] Now here's the question: If I want to rank for "Peanut Butter Sandwiches with Jelly" and "Peanut Butter Sandwiches with Jam," will I be able to structure the URLs as /peanut-butter/sandwiches-with-jelly/, or should I go /peanut-butter/peanut-butter-sandwiches-with-jelly? And please note, /peanut-butter/ will likely redirect to /peanut-butter/subtopic-1/ since it won't make sense to have /peanut-butter/ on its own. [PB&J is just an example.] What's the best way to go about this? Any recommendations? I really appreciate your help.
Intermediate & Advanced SEO | | jheath0 -
How to avoid keyword stuffing in dynamic pages?
Our new home page which is in development has been identified as being keyword stuffed for a particular search word. The problem is that the page includes a dynamic feed pulled in from our database. It would be similar to booking.com for example coming up as keyword stuffed for the word hotel. But hotels are their business and so any instance of the word hotel is probably relevant. Our problem is similar. How detrimental would this be for SEO? And does anyone have any ideas how this can be worked round?
Intermediate & Advanced SEO | | striple0 -
How to increase the traffic and keywords ranking
Am working on a website http://www.greavescotton.com. A month ago most of the keywords were in first page. This month I have noticed the fall of keyword rankings. I have checked the webmaster tools for any mails and messages but I did not find any. So can anyone please visit the site and check it and please give me the suggestions accordingly to increase the traffic and keywords. Also I would like to know the advantages of commenting in Youtube.com.
Intermediate & Advanced SEO | | PrasanthMohanachandran0 -
Help me solve a keyword ranking mystery please
I posted this and had some help (thank you!) but found some new things, so I thought I'd just start a new thread so no info. is missed. Hi everyone, I'm new here 🙂 So far I've had wonderful success seo wise and none of the updates (Penguin nor Panda) affected any sites, until this one. For example, one site has 7 keywords I'm optimizing for. Out of those 7, all but 2 (and variations of the 2 - one word vs long-tail) completely tanked. These keywords were all on page 2/3. One of the two survivors never budged from page 2 (it's a brand keyword so I was very happy to finally get it to page 2) Now when I check rankings, the other terms show up in the 200-400 spots, but NOT for the URL I was optimizing for (category page) but instead for random products in the category. The only thing I've done differently with the 2 keywords that are still doing well, was focus - we did more link-building for those, but not an extreme amount. Never over-optimize. My question is, how did 2 survive and 5 are still floating up and down. Last night I saw one go up 122 spots, now today down 14. I'm really struggling with this. I just ran another diagnostic crawl here and the report found 0 errors and 0 warnings. I checked category content with a plagiarism checker and found some external duplicate content which I've already taken care of. No critical warnings/messages in WMT either. I'm stumped 😞 Thank you for any help.
Intermediate & Advanced SEO | | Freelancer130 -
How to Target Multiple Keywords in Single Page
Hey There, We're planning to target multiple keywords in a single page.. they keywords are definitely related and to an extent could be considered as synonyms.. We have a few questions as to how to optimize the page for on page and off page. On Page Do we mention all the targeted keywords on the page? At a maximum we could mention the keywords once..of course want to give out relevant and quality content and do not want to focus on keyword density How do we optimize the URL structure? For ex... We have keywords aa, ab and ac, where a is the base keyword Is it a good option to to have a URL structure like http://www.example.com/a-b-c.html? How do we go about mentioning the targeted keywords in meta description.. We've read the articles at SEOMoz.. but would want opinions What about HI, H2 and H3 Tags? how do we go about optimizing these Off Page While using off page we will of course vary our anchor text with the multiple keywords... this will make it look natural. Will we manage to rank for the multiple keywords (if we vary anchor text) that we're targeting if our backlinking method are strong? Thank you all for your inputs and responses...
Intermediate & Advanced SEO | | elagaan0