Are you Able to keep 100% traffice when do domain redirect?
-
Let's say you consider re-branding and purchased a new domain, however, during past 3-5 years your page has got some content, CF, TF which appears to be quite good and not easy to build within a few mths.
GWT says if you do 301 redirect from the old domain then you should transfer 100% juice from the old domain as well as the juice from old external links to old domain to the new one
I did some Tech Seo improvements and while ago and my experience is GWT says one but life shows slightly opposite. This is a big thing with no Emergency exit so I have got some concerns.
What is your experience with that? Have you done any transfers if so what was the result?
Thanks in advance for your feedback
-
I agree with Gaston. The most important thing to do is to plan and execute carefully. In my experience, failures are usually caused when insufficient time and care has gone into planning, executing, testing the migration.
You'd also be wise to benchmark existing metrics and settings before pulling the plug. It'll streamline problem-solving should an issue arise.
This post is also helpful - https://searchengineland.com/take-back-lost-links-220462. It explains how to reclaim lost links when it's not obvious why rankings have dropped. It's possible you've lost backlinks that pointed to previous versions of the site that haven't existed for years and this post provides a step-by-step technique for reclaiming them.
-
Hi Aleksandra,
Yes, its completely possible to keep the traffic when migrations. Of course YOU MUST BE REALLY CAREFULL when migrating.
In my experience, i and my team hace succesfully performed site migrations with millions of visits per month and we only saw a drop in visits the first 3-4 weeks right after the migration.
There is a lot of information about successful migrations. If you are not in a hurry to migrate, take a look at these resources.
Even, if you are in a hurry to migrate, please, pretty please **TAKE YOUR TIME TO ANALYZE, **so nothing gets lost in the middle.
It happend to me and my team that migrations were done taking just a few considerations and we are facing a 10% lost in organic traffic in the last 3 months.Here those resources:
The Website Migration Guide: SEO Strategy, Process, & Checklist - Moz Blog
The Ultimate SEO Guide for Successful Web Migrations at #DigitalOlympus - AleydaSolis
Migration Best Practices - SMX London 2018 <- backedup by JohnMu in this tweetHope it helps.
Best luck.
GR
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 Old Domain Name with relevant domain name
We have a number of historical domain names that we are thinking of 301 redirecting to industry relevant domains.
Technical SEO | | barry.oneil
Currently the domains we wish to redirect are not active and have been down since march 2018.
As far as we know there is no bad reputation on these domains, but we think there are still links out there in the wild on possibly relevant blog posts. Would there be any negative affect on the target domain? Thanks0 -
301 Redirects
Hello, All. Hopefully this will be an easy question for some of you. I have a (WordPress) site with the format of: http://www.site.com/folder-old/page-old/ I have since re-named both the parent and sub-folders to (example): http://www.site.com/folder-new/page-new/ Everything is working well EXCEPT I am also trying to redirect visitors from the old URL/structure to the new. I have a 301 redirect setup as the following: Redirect 301 /folder-old/page-old/ http://www.site.com/folder-new/page-new/ -- But it doesn't seem to be working. Not sure if this is something finicky with WordPress or if the redirect is incorrect. Thank you.
Technical SEO | | BrandBuilder0 -
Redirects - How Best to do this ?
Hi I am looking to close Website A which has many pages. I would like to keep the home page and add some great content to it with a link pointing to Website B. As for all the other pages excluding the home page , how is it best to approach them on Website A. Should I redirect them all to the home page of Website A which will tell Google thoose Pages are no longer needed and to prevent the visitors from seeing a 404? My Main aim here is to not lose any visitors to Website A by sending them to Website B but also to hopefully pass any Page strength from Website A to Website B Thanks Adam
Technical SEO | | AMG1000 -
Discontinuing a site & Redirecting Traffic to an Internal Page
We are wondering the best way to redirect the traffic from a site that will no longer exist. The Scenario:
Technical SEO | | TopFloor
Our client wants to discontinue this website http://www.animalcarepackaging.com/. We’d like to redirect the traffic from this site to an internal page on our client's other website: http://www.glenroy.com/packaging/. This internal page is the most appropriate to the content that appears on animalcarepackaging.com (as opposed to just the entire site glenroy.com). Possible Options We Are Considering:
Option 1: Keep hosting animalcarepackaging.com and add a 301 redirect for all pages to glenroy.com/packaging/. Our concern with this option is that Google/Bing will see animalcarepackaging.com as a gateway, which could hurt glenroy.com. Option 2: Keep hosting animalcarepackaging.com and add a 301 redirect so all pages are sent to glenroy.com/packaging/; AND file a change of address with Google and Bing. We believe this will allow people who have bookmarked animalcarepackaging.com to go to glenroy.com/packaging/; while people searching for animalcarepackaging.com will go to glenroy.com's home page. We would augment this by posting a message on the homepage of animalcarepackaging.com notifiying users that the site will be discontinued and info will be found at glenroy.com/packaging. Option 3: Do a change of address with Google/Bing and send all traffic to glenroy.com (rather than an internal page). Post information on the homepage of animalcarepackaging.com that the site will be discontinued on X-date, and info about animalcarepackaging.com will be able to be found at glenroy.com/packaging. Looking for feedback on our options and suggestions on how this can be handled.0 -
Domains and Hosting Question
I bought hosting for unlimited domains on Godaddy. It's not a dedicated server. It was just $85 a year. I have unlimited latency but a limited amount of "space." I don't know a lot about hosting servers etc... My question is relatively simple. When I go in GoDaddy to my hosting. There is a site that shows up as hosted, and all of the other sites show up under that site in it's directory. If you type the name of the site I bought the hosted package on, then type a forward slash and the name of one of the other sites on the hosting package, you will actually go to the other website. What is this relationship? Is it normal? Does that make all of my websites subdomains of the main site (that I bought the hosting package on)? I don't fully comprehend how this effects everything...
Technical SEO | | JML11790 -
Buying Expired Domains
Recently i was looking to buy some good quality Expired Domains. But while performing site and links query on such domains in google, none of the domains are showing any links or pages indexed in Google but the same domains are showing hundreds of links in opensiteexplorer for that domains. So does Google has started devaluing expired domains or will expired domains recover all their rankings after re registration by us.
Technical SEO | | amit910 -
Redirects
If I redirect page A to page B does page A need to exist before Google sees the redirect. Or can I just put up a redirect and delete page A. If the page doesn't need to exist: You have all your redirects in place for a website. You want this website to redirect to another website. You completely delete the website and put up the htaccess, there should be no problem with this, because the redirects are in place correct? Thanks
Technical SEO | | tylerfraser0 -
Double 301 redirect
Hi together, due to some technical reasons I have redirect (301) an existing link two times. Example: www.mydomain.com/root/site.html > 301 > www.mydomain.com/site.html > 301 www.mydomain.com/site_new.html Is there anybody how has got some experience like doing a double redirect? What about link juice? Best regards Steffen
Technical SEO | | steffen_0