How to Add Content to a Product-Focused Site
-
I recently took over management of the SEO work for the following site: http://www.grovercorp.com/rings-and-seals/. I want to do link building, but don't have a ton of experience with it.
From what I've read, offering linkable content is the best way to get links. However, this site -- like many in industrial B-2-B -- is focused primarily on promoting their products. I'd like tto offer an article or add an infographic, but am not sure where I would put it? It doesn't seem like the architecture offers a good place to add linkable content.
Anyone have thoughts or suggestions?
-
Peoples love video, invest time on it and money.
Host in a professional video hosting as wistia.com
Make a embed anchor to ur page.
Delivery it to the peoples you want to focus in.
Make a e-mail marketing with the video and send it by wistia.
Probablly gonna help u a lot.
-
Great idea, Malachi. Thanks for the input.
-
Good suggestion, Mike. Appreciate the feedback.
-
Great ideas, Michael. Thanks for the feedback.
-
EGOL,
Great idea. I think it is something that the customer will go for. Thanks!
-
All good points. I've had a similar experience dealing with e-commerce sites like this and figuring out where/how to add content. I think you start with your products. Make each page as detailed and descriptive as you possibly can. This means everything from how the product is made, where it's made, it's uses, etc (all original copy if you can write it). Then add multiple pictures, possibly different angles, maybe even packaging. Then, one of the biggest things, add customer reviews. That's user generated content that people WANT to read when looking at an online store. The goal is to provide the customer with as much information as possible. Almost as if they are in a store, holding the product, asking a salesperson questions. Put it all out there for the user to see, and you're off to a great start. Here's an older, yet still useful, whiteboard friday by Rand from about a year ago on the subject.
-
Consider posting detailed article pages that enthusiastically show how to use your products with lots of photos, graphics and maybe video. Create some showing the benefits of using your products. These should not be chest-thumping content, instead friendly and generously informative.
Promote them across the site with "Learn How To Use This Product" links or images.
These detailed pages might attract links. They can boost your credibility. People will use them as reference documents. Make them easily printable for use offline.
-
a very quick review of your site showed some promise. you have a section for case studies etc.. you can use case studies to garner industry expertise and link build from that.
Another great way to start adding content to any type of website is a blog. if you were to add an industry specific blog to the site you could quickly start conversations with your b2b customers. Remember to provide industry specific news and thought stewardship and you can help link / content build very quickly. From there you can run some social twitter, fb, etc. and hopefully start growing links from that. personally I dont see much room on fb for my b2b, but i still see a lot of growth on twitter.
one last thought is to work with your happy customers to provide back links or cross links to start building out some good linking techniques..
just a quick .02 Im sure others will have some great ideas too
-
I am in a similar situation. Your best bet would be a blog or something similar covering industry news or company related information, such as new features or similar. Also guides or so could be one source. It is difficult for this kind of website though to release content without it seeming out of place.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What will the SECOND link from a site do for me
Say I have an opportunity to get another link from a high authority site that has already linked an important article from me (a page I REALLY want to rank well). Now a month later, they are interviewing me and asking what I'd like to link. I have plenty of good content I can offer, but I really want that page they already linked to to climb a bit in the rankings. So my question is, how is that second link best spent? Would linking to the same page give it a boost? Or does Google see it as "oh. Another link from the same domain. Yippee." Would that link do more for a different page on my site at this point?
Link Building | | cbrant7770 -
Site URL called out but not clickable.
Hi - I'm after a bit of clarity; if my site URL is referenced in an article, but doesn't actually link through, does this still 'add value' to my seo efforts? Thanks, David
Link Building | | newstd1000 -
Challenge: How to SEO a site with almost no content
Wondering what you all would recommend for SEO on this site: www.gudville.com Most of their content is behind a login. Basically there are 5 pages open to Google and to anyone without that login, and they are not open to doing it differently at this time. Once in, there will be a lot of sharing with Facebook friends that will include invitations to join them in their causes. Love to hear all your recommendations. Kathy
Link Building | | katandmouse0 -
MSN Content ads incoming links..
We have started to show a lot on incoming links in google webmaster from this site convulsions.co.uk, and others using the same template - can these harm our seo? can we block them?
Link Building | | jj34340 -
Site not responding well to Link Building
I worked on around 15 EMDs and all of them have similar template but different content. They are all two KW EMDs. Now I did KW research and changed Title tags and Did around 10- 15 links for them in and they all reacted very well to link building except one site. I did the link building for this site in 3 batches- 7 links in first 10 days, then another 7 in next 10 days and another 7 links after 7 days. Site's ranking decreased with each link building. Then I removed the low quality links recently. Now What do you guys suggest should I again do link building?? (though everytime I did link building site lost rankings as mentioned earlier) or WHAT IS THE NEXT STRATEGY AFTER REMOVING BAD LINKS? START LINKING AGAIN, WAIT FOR SOMETIME ?
Link Building | | Personnel_Concept0 -
Should I link from my blog back to my product pages?
Hello... I just installed a blog on my Magento site. My question is whether or not i should be linking within posts on the blog back to the product or category pages that i am talking about...from an SEO perspective. If in my post i am talking about flashlights being important when preparing for a storm, should i link the word flashlights to the flashlight category on my site? I know I can do this, the question is should i, from google's perspective. A) should i link the word (flashlights) to that category on my page B) should i put a line at the bottom of every post that says something like "if you are interested in purchasing flashlights, visit this link" and hyperlink that whole sentence... THANKS!
Link Building | | Prime850 -
Links from flash site completely useless?
From a link building perspective, is a link from a site that's completely flash any good? Can google crawl flash sites at all, or it a waste of time trying to get a link from a flash site?
Link Building | | eunaneunan0 -
Sell content - will it be duplicate?
Hi, We are on the verge of selling some of our content articles to a business partner. But my concern is about the content appearing severeal places on the web. It will most likely be labelled as duplicate content. The articles have links to our site, so link building-wise it would be great to benefit from these. What would the best solution be? 1. If I ask the partner to set pages to noindex - google will not label it as duplicate content. 2. If the partner sets the pages with a canonical link to our page, will this be okay SEO wise? -Rasmus
Link Building | | rasmusbang0