Best practice SEO/SEM/Analaytics/Social reports

[Tradingpost]

Hi All,

does anyone have a best practice excel spreadsheet of a internal report we should be using....

ie what are the main factors we should be tracking?

Unqiue views?

time spent on site?

Where they came from? seo/sem/network/direct to site?

social media tracking? amount of +1/fb likes/tweets etc

thanks

[JordanLowry]

When doing reporting, I know we like to include engagement metrics such as goal conversions, pageviews, pages / session, time on site, bounce rate and goal conversion rate. I would also recommend including a break down of different sources referring traffic to your website such as organic, direct, social and referral.

For SEO purposes, I would segment the traffic by 'organic' traffic in whatever analytics tool you use and report on the top landing pages you optimized for. I would include metrics such as page views, and other engagement metrics like goal conversions, time on page, bounce rate etc.

When it comes to social media it's a little trickier I would recommend reporting on followers and other engagement metrics depending on the social platform. For example, on Facebook you could report on 'shares' and 'likes'. I would also highly recommend tagging any link you include in any social media post so you can better track traffic coming back to your website. Also, I would report on sessions on your website that directly come as a result of social media and you could include a breakdown of the specific social channels.

Unfortunately, I can't give you an excel spreadsheet of an internal report but that should be enough to help get you started.

When doing reporting I know we like to include reporting on engagement metric such as, goal conversions, pageviews, pages / session, time on site,  bounce rate and goal conversion rate.
I would also recommend including a break down of different sources referring traffic to your website such as organic, direct, social and referral. 
When it comes to social media it's a little trickier I would recommend reporting on follwers and other engagement metrics depending on the social platform. For example on Facebook you could report on 'shares' and 'likes'. I would also highly recommend tagging any link you include in any social media post so you can better track traffic coming back to your website. In addition, I would also report on sessions on your website that directly come as a result of social media and you could include a break down of specific social channel.