I want to use a domain that has previously been forwarded elsewhere. Any considerations?
-
There's a domain name (we will call it A) with no domain authority that is currently forwarded to a domain with 36 DA (we will call this domain B). B has been dormant for about two years. I am getting both domains, but domain A works better for what I will be using it for. So basically, I want to swap things around so B forwards to A, instead of A forwarding to B. Any dangers here or things to consider that I may be overlooking?
-
Yes, analyze the links pointing to that domain and verify there arent many SPAM links.
Also, a link reclamation campaign will most likely be needed for brand mentions, which can be very time consuming.
-
The main danger will be, which domain holds the majority of your quality backlinks? A link which hits a page directly, usually contributes more to the associated website's SEO authority, than a hyperlink which hits a page through a redirect (even the mighty 301)
Google have at times, stated that 301 redirects do or do not transfer 100% of a page's SEO authority to the destination URL. So which is it!? Do they or don't they!?
What we have found is that the content similarity seems to make a big difference. A 301 redirect can transfer 100% of the SEO equity, or it can transfer as little as 0%. If the content on the page which is sending the redirect was similar to the content on the resultant page (destination URL) then a lot of the authority seems to slide over. If the content is very different then not much does. This includes site-theme similarity (using the same or a similar) logo to some degree, but the impact of those alterations is lower than alterations of the core content
I personally reckon' that Google thematically categorise sites and, that does impact the equity flow of links and redirects. A site which is a dog hotel, could redirect all its pages to a car garage - but guess what? The axiom of relevance along which the SEO authority travels is too tenuous, so one site is thrown away and the gains on the new site are minimal
It's possible that Google sometimes takes things a step further and compares the similarity of the content (included images, text, everything) on their cache of the old page to the content on the new page. This would obviously be done mathematically using something like Boolean string-similarity comparison (or similar)
Some sites even lose a chunk of their SEO authority during redesign-oriented migrations, because the strength of their content similarity is too low. If anything it's best to keep things isolated, move an exact replica of the site to the new domain first - then change the design later. SEO is marketing. Marketing is money. Money comes first
If you are moving one site to another domain, then you are embarking upon a migration project. They can be really complex with many factors to consider. I wish you the best of luck!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Forwarding a .org domain to a .com domain: any negative impact to consider?
Hello! I have a question I've been unable to find a clear answer to. My client's primary domain is a .com with a satisfactorily high DA. My client owns the .org version of its domain (which has a very low DA, I suppose due to inactivity) but has never forwarded it on. For branding/visibility/traffic reasons, I'd like to recommend they set up the .org domain to forward to the .com domain, but I wanted to ask a few questions first: 1. Does forwarding low-value DA domains to high-value DA domains have any negative authority/SEO impact? 2. If the .org domain was to be forwarded, am I correct that an SSL cert is not necessary for it if the .com domain has an SSL cert? Thanks in advance!
Technical SEO | | mollykathariner_ms1 -
Disavow to all domains?
Hi there, I have several versions of my domain setup in Webmaster tools. Should I upload my disavow file against all of these domains? For example.....
Technical SEO | | niallfred
If I find a link pointing to: http://www.mydomain.com from: http://www.somespammysite.com do I need to add a disavow file in Webmaster tools for all my domain versions or only the version the offending links points towards? So... Only
http://www.mydomain.com
Or
http://www.mydomain.com
http://mydomain.com
https://www.mydomain.com
https://mydomain.com0 -
When you change your domain, How much time do I have to wait for google to return the traffic used to have?
Hello. 20 days ago, I changed my domain from uclasificados.net to uclasificados.com doing redirect 301 to all urls, and I started to loose rankings since that moment. I was wondering if changing it back could be the solutions, but some experts recommend me not to do that, because it could be worse. Right now I receave almost 50% of traffic I used to receave before, and I have done a lot of linkbuilding strategies to recover but nothing have worked until now. Even though I notified google of this change and I send again my new sitemap, I don't see that have improve my situation in any aspects, and I still see in webmastertools search stats from my last website (the website who used to be uclasificados.com before the change). What should I do to recover faster?
Technical SEO | | capmartin850 -
Supdomain from high Domain Autorithy
hi i want undrestand my domain is domiciliationacasablanca.blogspot.com and i have 92 of DA can that realy help me to etablish trust with google if i work hardly SEO under google guidelines please help me to undrestand
Technical SEO | | seomastering0 -
Using canonical for duplicate contents outside of my domain
I have 2 domains for the same company, example.com and example.sg Sometimes we have to post the same content or event on both websites so to protect my website from duplicate content plenty i use canonical tag to point to either .com or .sg depend on the page. Any idea if this is the right decision Thanks
Technical SEO | | MohammadSabbagh0 -
Redesigning the site with same Domain (IMP.)
technical SEO question - If we take down a site and use the same domain but just redesign the whole site. I guess sometimes in this case Google still keeps indexing old pages though they do not exist now! What the solution for this? Google suggests redirect them to a 404 page but in this case as its same domain- Is it possible that we throw 404 errors and redirect them to 404 page and this 404 page exists in the new site itself (but of course we don't have link our menu to this 404 page) (if that makes sense)? Would appreciate if you can suggest or add anything to above topic.
Technical SEO | | Personnel_Concept0 -
Cross-Domain Canonical - Should I use it under the following circumstances?
I have a number of hyper local directories, where businesses get a page dedicated to them. They can add images and text, plus contact info, etc. Some businesses list on more than one of these directory sites, but use exactly the same description. I've tried asking businesses to use unique text when listing on more than one site to avoid duplication issues, but this is proving to be too much work for the business owner! Can I use a cross-domain canonical and point Google towards the strongest domain from the group of directories? What effects will this have? And is there an alternative way to deal with the duplicate content? Thanks - I look forward to hearing your ideas!
Technical SEO | | cmaddison0