Discussion: Ecommerce SEO - What would you recommend as high Impact tasks to start campaigns with?
-
Calling all those with ecommerce SEO chops!
What are the high impact tasks that you would always start out your new campaigns with?
I've got this far in my thinking:
- Identifying query classes, identifying the intent of each query class and setting up ranking indices
- ensuring templated META page titles match the most valuable query syntax
- identify any issues with crawl budget that might prevent deep product page indexing
???
???
Hoping this can be one of those discussion threads that is so useful people bookmark it for future reference!
Many thanks!
-
Yep when/if Google shut down search operators there are a lot of processes that will be FUBAR!
100% agree a full ecommerce related Technical Audit is a must as a starting point. WQe recently saw a spider trap issue that was preventing a high percentage of a clients product pages being crawled and indexed. Resolving was a major 'quick win'.
Thanks for weighing in Everett. Appreciate it!
-
1 and 2 are part of my keyword research process, which delivers to the client in the form of a "keyword matrix," that matches each major page to a set of keywords. This helps to avoid overlaps and ensures we're targeting all of the major terms and topics.
Number 3 is part of a technical SEO audit but is just one task among a long list of them. The way I start my audits is to do a series of [site:domain.com *] commands and go wherever that takes me. (_My whole approach to SEO is screwed if/when Google deprecates those types of queries. Remember when we could see all of their links with _link:domain.com ?) Only then do I go down the checklist.
I suggest reviewing all of the checklist templates out there and using whichever one works for you, or even combine them to get the best of all of them.
Technical SEO Checklists for eCommerce
https://goo.gl/76jm1P
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to rank an ecommerce site for search terms starting with how where why
Hi guys, I just got a new SEO job for an e commerce store, the client is asking to rank the site for keywords like where to buy used phone, where to sell my used phone for for best rates and so, the question is how can i achieve that, can anyone help me with some concrete suggestion? Thanks in Advance,
Intermediate & Advanced SEO | | mkhurramali0 -
Keyword in URL - SEO impact
Hi, We don't have most important keyword of our industry in our domain or sub-domain. How important it is to have keyword in website URL? Most of our competitors pages with "keyword" urls been listing in SERP. What is back-links role in this scenarion? And which URL have more advantage? keyword in sub-domain or page with keyword. Like for "seo" keyword..... seo.example.com or example.com/seo
Intermediate & Advanced SEO | | vtmoz0 -
Five best practice for SEO
Hello Everyone, I am new to SEO and need some help. I have 6 sites and I need to know what are the top 5 strategies for Off page seo. I mean the most important ones. Thanks Abie
Intermediate & Advanced SEO | | signsny0 -
SEO time
I wanto to be in the top of the google search. I am usiing a lot of SEO tools but... I have done it during one month. Do I have to wait more?
Intermediate & Advanced SEO | | CarlosZambrana0 -
How to find a good seo company?
Hello there, Can anyone recommend how to go about finding a good seo company?
Intermediate & Advanced SEO | | edward-may0 -
Recommendations for other good SEO forums?
I learn so much from reading the Moz forum everyday. I would like to expand my learning and start following some other SEO forums as well. What are your recommendations for additional SEO forums?
Intermediate & Advanced SEO | | GregB1230 -
SEO and Pictures tool
Hello, I need to share pictures albums. I would like to know if any of you have an opinion on the best tools available to share pictures on the web? When I say 'the best tool' I mean from an SEO perspective. So, based on your experience, is there tools with which I have better chances to get my pictures indexed? Thanks !! Note: CNET has created a great article that present the major players
Intermediate & Advanced SEO | | EnigmaSolution0 -
Does a High percentage of nofollow inconming links, harm my campaign?
Hi all, and first of all, thanks in avant, my question is.... Does a High percentage of nofollow inconming links, harm my campaign? and when i mean a high percentage, i mean a 67% of all my incomings links, that are nofollow. Thanks! w7HDh.png
Intermediate & Advanced SEO | | ofuente0