How does an accurate and active Google My Business profile impact a company that does all of its work nationally/internationally through remote consulting?
-
I'm trying to convince a client of the importance of their Google My Business profile and other listings. But because they are less concerned about local since they are a remote based B2B coaching group they don't see it as a priority. Any resources to help me unpack the importance?
-
Thank you Miriam- thanks for pointing me to those guidelines!
-
Hi Sean,
While a local business without a physical premise can do organic local SEO, if your client isn't having face-to-face interactions with its customers, they should not be creating a Google My Business listing. Google states this in their guidelines, which state:
"Eligible businesses
In order to qualify for a Google My Business listing, a business must make in-person contact with customers during its stated hours."
So, while Will is correct in stating that there are still some things a remote/virtual business can do to compete in the organic rankings for local search phrases, building a GMB listing isn't one of them.
-
Thank you so much Will! There were several nuggets in both resources that will help me!
Best regards,
Sean
-
I remember Dana DiTomaso talking about this kind of topic at SearchLove in San Diego. You can see her slides here.
My colleague Tom Capper also talked about local SEO without a physical presence at MozCon in 2018 - slides here.
Hope one of those helps. Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Internal anchor text
Hello, I am wondering how to deal with internal anchor text. I read here and there that it shouldn't be too optimised but I also read that this is how google understands what my page is aout. I have breadcrumbs with my main keyword in the anchor text and can't change that it is automatic. In other words if i have 10 breadcrumb going to my top page with the keyword can I be penalised ?
Intermediate & Advanced SEO | | seoanalytics1 -
Two Companies Merging - Impacts on SEO
Hi there! I work with Company A. They've decided to merge with Company B (who we don't work with/doesn't do SEO) under Company B's name. (We would then work on Company B's website.) What would be the impact on SEO if the content from Company A's website is moved to Company B's website, and Company A's website would be deleted? Factors to consider: Both websites have a domain authority of 6 and a homepage authority of 21, and each has less than 5 backlinks. Company A ranks much better than Company B (of the KWs we're tracking, Company A ranked on Page One for 15.3% of them, while Company B ranked for 2.8% of them). So, what I am asking is: If they do the content migration to Company B's website and get rid of Company A's website, what negative impact would that have on SEO? Could we keep both sites, but change the mentions of Company A on their website to Company B? Although the URL would still be Company A's name, could Company B treat this as a microsite and take up more of the search engine real estate since Company A already has rankings? What would be another solution? The companies merging is definitely happening. Thank you in advance.
Intermediate & Advanced SEO | | BlueCorona1 -
Links / Metadata around Recent Posts etc in Wordpress / Blog - Good SEO Practice?
Hello In a Wordpress blog ( or part of an ecommerce site that runs under wordpress ) it is good to show recent posts in the sidebar on most pages. Obviously the posts aren't going to be relevant to every post , so my questions are: Is having these on the page hurting SEO for the page? Is there good metadata structure to put in there? ( like rel="nofollow" or similar ) Thoughts?
Intermediate & Advanced SEO | | s_EOgi_Bear
Thanks for your time
Marty0 -
Revert to old domain w/ better DA/PA or stick with new one?
I switched from one domain to another because I wanted a domain that had our company name so it was more brand-y. However, the old domain had better DA/PA. Originally I set up a global 301 from the old to the new, but now I'm finding that I actually need to set up individual 301's from each URL of the old site, or at least from each page. The new domain is http://www.bohmkalish.com and the old domain was http://www.ssdlawcalifornia.com. However, I am using Wix so it looks like I can't always do URL-URL 301's, although I can redirect any URL to a page on the new website. The problem is that, in some cases, the content on the new site is different (or, for example, I can only link a particular blog post on the old site back to the new site's blog's main page). How closely do URLS/pages need to resemble each other for link juice to be transferred? Also, should I try to set up all these redirects manually or bite the bullet and go back to using the old domain? The problem is that I did a lot of beginner SEO junk for the new domain, like submitting to a few higher-quality directories, and getting our website on various industry resource sites, etc. I'd need to re-do this entirely if I go back to the old page. What do you think?
Intermediate & Advanced SEO | | BohmKalish1230 -
Hide Aggregation from Google?
Google isn't a fan of aggregation, but sometimes it is a good way to fill out content when you cannot cover every news story there is. What I'm wondering is if anyone has continued to do any form of aggregation based on a category and hide that url from Google. Example: example.com/industry-news/ -- is where you'd post aggregation stories but you block robots from crawling that. We wouldn't be doing this for search value just value to our readers. Thoughts?
Intermediate & Advanced SEO | | meistermedia0 -
How to promote some links on google
Hi our site is http://www.mycarhelpline.com If people search on our site in Google by typing - Mycarhelpline they see links - why mycarhelpline, contact us and about us how can we put some other key pages by replacing above pages
Intermediate & Advanced SEO | | Modi0 -
Google bot vs google mobile bot
Hi everyone 🙂 I seriously hope you can come up with an idea to a solution for the problem below, cause I am kinda stuck 😕 Situation: A client of mine has a webshop located on a hosted server. The shop is made in a closed CMS, meaning that I have very limited options for changing the code. Limited access to pagehead and can within the CMS only use JavaScript and HTML. The only place I have access to a server-side language is in the root where a Defualt.asp file redirects the visitor to a specific folder where the webshop is located. The webshop have 2 "languages"/store views. One for normal browsers and google-bot and one for mobile browsers and google-mobile-bot.In the default.asp (asp classic). I do a test for user agent and redirect the user to one domain or the mobile, sub-domain. All good right? unfortunately not. Now we arrive at the core of the problem. Since the mobile shop was added on a later date, Google already had most of the pages from the shop in it's index. and apparently uses them as entrance pages to crawl the site with the mobile bot. Hence it never sees the default.asp (or outright ignores it).. and this causes as you might have guessed a huge pile of "Dub-content" Normally you would just place some user-agent detection in the page head and either throw Google a 301 or a rel-canon. But since I only have access to JavaScript and html in the page head, this cannot be done. I'm kinda running out of options quickly, so if anyone has an idea as to how the BEEP! I get Google to index the right domains for the right devices, please feel free to comment. 🙂 Any and all ideas are more then welcome.
Intermediate & Advanced SEO | | ReneReinholdt0 -
Local Business schema / markup
What markup should local businesses employ on their website? I'm aware of the newer schema.org markup but does Google still use rich snippets, geotags, etc.?
Intermediate & Advanced SEO | | BryanPhelps-BigLeapWeb0