My organic search dropped over 25% since March Update....Any insights?
-
-
I will.
I have a team starting tomorrow!
-
You are welcome,
Please let me know how you get on
-
Thank you.
We have some work to do now.
Anthony
-
Hi,
Google released a core update in March.
Your site is about CBD oils and vapours, it could be that you have been hit due to YMYL (Your Money Your Life).
I dont currently work on any CBD sites, but feel it would make sense that Google considers them to be medical.
I would suggest taking a look at your EAT(Experitse, Authority, Trust) and finding ways you can start to increase these attributes on your site. Such as citing medial research that reflects any claims you have on your website about your product. Also building the authority of the site again by showing your expertise so any medical qualifications you can show that backs up what you site says your product does.
Here is a couple of links regarding the March update
https://blog.searchmetrics.com/us/google-core-algorithm-update-march-2019/
https://www.searchenginejournal.com/google-update-rollback/298647/#close
And here are some on YMYL and EAT
https://www.mariehaynes.com/the-august-1-2018-google-update-strongly-affected-ymyl-sites/
https://www.semrush.com/blog/eat-and-ymyl-new-google-search-guidelines-acronyms-of-quality-content/
https://www.searchenginejournal.com/improve-google-eat-score/270711/
I hope this helps.
Steve
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Static content pages ranking dropping all the time
Hello all. I have been working three months in my current job in the hotel industry. I have been publishing a lot of content to our website (mainly articles), which in general have been ranking well and really boosted our website traffic. The problem that I am facing, though, is the fact that our static pages' rankings are basically constantly dropping. Especially one of our main pages, which is this hotel page. I haven't been doing any real changes to the content, but the ranking (with keywords "hotelli helsinki" [Hotel in Helsinki in Finnish]) has plummeted from 13th position all the way down to 19th... What has been happening during these last three months is that we did change to a new domain and we have done all the redirections and also informed Google about this change through search console. I have also done some minor changes to the on-page content, such as changing the meta titles and descriptions as well as the page title and some of the text content to more natural ones instead of clumsy SEO texts and optimizing the images. This hasn't helped at all though and the rankings seem to steadily drop all the time. What would YOU do with this page? Maybe add more text content to the page to be more informative? All tips would be highly appreciated.
On-Page Optimization | | haapalatuomas0 -
Worth Dropping www. from Domain Name to Shorten URL
The Moz page grader identified several pages where the only problem is the length of the URL, above 75 characters. The site uses uses the www. prefix, and has for years, since 2001. Is it worth dropping the www. and doing a redirect to https://domainname.com to gain the 4 characters
On-Page Optimization | | FatRodent20130 -
Drop in Traffic
We recently went through a server upgrade, including SSL, Encryption, Browser Caching and Image Compression. Most articles I've read, state there will be a slight decrease in traffic shortly after launching before an increase from the normal volume. However, we launched over 3 weeks ago and our traffic has dropped consistently since. Question1: What would be an average length of time after implementing this type of update to rebound from the drop? Question 2: I follow Moz to the letter and have scores of 97 and 99 ,from the optimize a page section, for most of our product pages targeted keywords. What recommendations do you, my friends in the Moz Community, suggest we do next? TY in advance, you input is very valuable to me. KJr 7NSVm
On-Page Optimization | | KevnJr1 -
Rankings have dropped but why?
Recently our keywords have plummeted with regards to anything hen related on our stag and hen website. We were on the first page ranking 6<sup>th</sup> for terms such as Newcastle hen and hen weekend Newcastle. Now were around 15th this has also began to happen with other keywords. Content wise our pages score 90+ on page optimisation, we do have various keywords on the pages alike our competitors and use the highest searched for term as our page title. Our page speed is good on mobile and desktop. I’m struggling to see why we can’t seem to crawl back up to the first page when people who are outranking us have minimal content on slow sites. I know we lack back links but this can't be the only reason? Our website is hangoverweekends.co.uk
On-Page Optimization | | andy_simpson0 -
To change or not to change. DO we update our HTTP page to HTTPS? especially those with basic forms (phone, email, name)??
I recently went to a conference where a speaker strongly urged us to migrate to HTTPS before January 2017. I don't see any other sites referencing to make the switch before January 2017. whats the deal? 😉
On-Page Optimization | | millenniumsi0 -
Updated page not ranking.
Hi Guys. Bit flummoxed by this. I've recently updated our Mid year diaries page to be this years mid year products. i.e) Diaries that go from 2015-16 not 2014-15. Last year we rank really well for the search term 'mid year diaries 14-15'. All i've done is update the page to be focused on 2015-16 diaries, but when i type in 'mid year diaries 15-16' it's no where to be seen in the SERP. Even our home page is ranking higher! I'm really puzzled about this, nothings changed apart from the year! The only reason I can think of is that Google is reading the file name of the images which are related to lasts years products? For example the file name might say mid year diary 2014-15. Do you think this is what's effecting us? Very puzzling 😕 I've submitted it through Webmaster tool btw 🙂 Isaac.
On-Page Optimization | | isaac6630 -
Pages crawled dropped like a stone
set up a new campaign seomoz crawled the site and did about 1500 pages the last crawl it now only lists 1 page I can see anyway to see why, the site has not changed so why has the number of pages dropped?
On-Page Optimization | | spiralsites0 -
Possible Reasons for 40% Drop in Google since January?
Hello: I know this is long - but I kept it as succinct as I could to explain the situation - but everyone of the brilliant people on here insight is so greatly appreciated in advance. There has been more than a 30% decline in traffic mostly from Google on a site with an 11 year presence on the web, 5 page rank (historically 6), fairly good quality backlinks (but they are old). I cannot pinpoint a smoking gun (such as a specific penalty) - if it's just not attrition in demand for the product itself which there is plenty of evidence for. But I practice only white hat, so I don't know what it is. I do not engage right now in link building because my time to work on SEO is very limited. We have a few common keywords that cannot be avoided (because there are no good synonyms) so there is a high density for one word especially all over the site. From some websites (like tidbits) we have in Google Webmaster account tens of thousands of backlinks. How serious is this (FYI - they're not new though) Because of some unflattering reviews from sites with strong authority, the number of click throughs vs. impression in Google Search has dropped dramatically - I think a big part of it is that because the reviews drove down CT ratio. Interestingly, the number of CTs from Adwords has also dropped off significantly, and I was told by Adwords specialist that declining organic traffic does affect the Adwords traffic to - in fact, they're not even using our daily budget for Adwords as they used to. The site also doesn't pick up quality organic backlinks as it used to, and the anchor link text is almost always the same - a product name. Plus, the site was banned in 2008 by Google (from a black hat keyword stuffing that I discovered happened in another dept.) and only after really working hard was it reinstated by reconsideration request. Site traffic from Google has never fully reached it's potential since then. Also, text prices were removed from Buy Now buttons even though the prices were textually part of the buttons for years (could this be some penalty?) **Is it possible that Google is taking the ban history, the poor reviews, the decline in CTs to impressions on the site, the huge decline (75% over four years) in "search volume" or "search interest" (according to Google Trends) for the site's main product name and just using all of this to keep downgrading the site? If true, wouldn't the page rank be diving down to anywhere from 0 to 2 (or is that not relevant at all?) ** There are no messages of a penalty or anything else in the official Webmaster account for this site. Any insight anyone is able to provide is much appreciated.
On-Page Optimization | | holdtheonion1