Facebook Like my website or fan page??
-
Should I want people facebook liking my website or my fan page? Is there a way to link the two? Here is my dilemma...
People liking my website will obviously have an effect on rankings within bing and google possibly. BUT - People liking my fan page will allow me to engage with them in the future about givaways, sales and so on. I'm stuck, is there a way to link these? Or if not, which do you recommend?
-
What Adrian said. The Open Graph is "a way to link these." This question should be marked as "Answered."
-
If you associate your website with a FB app account, you can post updates via the FB Graph API that will appear on the news feeds of users who have 'liked' a page on your website. Read the 'Publishing' section on the Open Graph documentation: https://developers.facebook.com/docs/opengraph/
This gives you both social SEO signals for your website AND engagement with readers via Facebook.
-
I've been there too. There is an upside to doing suggestions. I find it that it is sometimes better to work with other peoples' content because you have a fresh look on it.
I try to build a community of people who have already used the service. We email clients about the page and try to reel in only the most interested people. What one would really find out is what is the value of having people on facebook and what you can do for them when they are on your page. A part from providing support trying to give them a forum to connect, I have little to offer on facebook. You can say we try to buid loyalty.
Like button on the product pages of the site is what sends people back from facebook to register for my products.
-
I find both methods to work fantastically, but Svetoslav is right you should diversify the like button. I was running social media on someone else's site so I didn't have the option to play with any of the widgets on the retail site, but I was able to get fantastic conversion on Facebook pages by running the ads to the page and then engaging the audience through there. I easily added 5K-10K new followers per week depending on if I ran an ad to the page or not. Overall sales increased during that time by 30%. Now I work doing content SEO which is hard because I don't actually touch any of the content I mainly have to oversee and hope that people take my suggestions. : /
-
If you have a great way to engage facebook fans, again, go with promoting the facebook page, through your site.
I did the opposite. I decided to have each os my products have the "Like"buttom, sharing that particular URL to facebook walls. Where I had multiple pages - info page, application form, faq and a post registration (thank you) page, I implemented the code in a way that each time people click like, they share the info page. It has proven to be better on conversion (in my case). I also use the Recommend button. It looks a bit better on a B2C site.
My main motivation to do so I because I got what I was after - people visitng my site from facebook and registering for my products. I felt a good boost in registrations over the last 7 months.
My short answer is - Like button shares your website link on facebook. Just don't make all your pages share the homepage.
I hope that helps a bit :)!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Search website bar
I've noticed when you search business such as Pier 1, William Sonoma, they offer a "Search william-sonoma.com" search bar within the organic search. You can see it when you google William Sonoma. So, the question is, how does that get displayed? Is it something a business can include or is it something that Google will provide if they feel the need too? Appreciate any feedback. Thanks.
Branding | | Kdruckenbrod0 -
Facebook reach being restricted?
Hi All, I just wanted to see if others are having the same problem. Our Facebook posts used to reach a fair amount of people organically and that in itself generated enough clicks for what we wanted. The problem is over the last month the reach has dropped considerably and it just doesn't increase at all after a few hours. Obviously boosting the post makes it reach thousands but organic is terrible! Should I be troubleshooting our social update strategy or are others experiencing the same sort of "choking" with their Facebook posts? Twitter is fine, it reaches thousands organically so no issues there. Jamie
Branding | | SanjidaKazi0 -
Google Plus for Businesses - Should I add users to Company's Circles (branded page)?
Hi All, I know (or think I know) that one of the easiest ways to gain followers for my brand on G plus is to add people to our company's circles. Naturally, they often add you back. However, what does it mean to people who watch my brand (my G Plus page), the fact that I'm following thousands of people? Should I do it? How does it reflect on us?
Branding | | BeytzNet
Is there a better way to gain followers (specifically for G Plus)? P.S
We obviously have the badge on site but we hardly gain followers that way. Thanks0 -
How to Merge Existing Google Local and Google Business pages?
Hey everyone, I'm getting a wee bit frustrated. I have looked at every blog post I can about merging Google Local and Google Business Pages and I can't figure it out. I already have a verified Google Local page here https://plus.google.com/107404063103285095864/about?gl=CA&hl=en-CA and a Google Business Page here https://plus.google.com/b/100116630212547145177/100116630212547145177/posts . Both are already verified. How do I merge these existing profiles which are already verified?
Branding | | jhinchcliffe0 -
Whar are the Keyword and Link Implications of renaming a Website
I'm about to change the name of a popular site classyauto.com to nationalvehicle.com. The reason for the name change is mainly because of the negative report on classyauto from years past. We've decided to rename the company to National Vehicle for that reason and other reasons. With that, the current site does not currently rank high for many of the natural organic niche keywords we want to target. But, it does have a good amount of links and traffic. I would like recommendations on the best method to rename the site including any ideas on what to do with existing directories, links, etc. efficiently and effectively. I would also like input on what NOT TO DO. Thanks in advance and any tools, tricks, or additional resources you can point me to would be greatly appreciated.
Branding | | JosephFrost0 -
Long term risks of using .org for commercial websites
Hi everybody, I'm having a 'heated' discussion with a collegae about .org domains. Originally .org domains were created for non-profit organizations and it was fairly difficult to get a .org domain ( like .gov and .edu still are). Nowadays it's easy to register a .org domain and i see plenty of commercial .org emd's ranking well. We are planning on launching a new white label in the Netherlands (.nl) and have several domains in our portfolio that we can us for this. I recommend using an exact match .org domain (.nl and .com are already taken) for the new white label www.exactkeyword.org. **My collegae says don't use www.exactkeyword.org, because we aren't a non-profit organizaton and we can't garantuee we won't lose our rankings over the next 3 to 4 years. He would recommend going with the available www.exact-keyword.info. ** Who right and who's wrong and why? Can i garantuee no risk with .org for a commercial organization?
Branding | | PrizeWize0 -
Need to create more profile pages for my brand, any suggestions for strong sites that will rank high? Done the obvious ones like Twitter, FB and Linkedin
I am looking for sites that will rank high in SERP's for my brand name, any suggestion would be great. I am not looking for links from these sites.
Branding | | PottyScotty0 -
Facebook Locations App...Parent Child?
| Hey there, does anyone know if the Parent Child feature has been released for facebook.I work for a franchise corporate office and we have one main facebook page, but we want to be able to add all our locations to our page just like weight watchers did. Weight Watchers - Locations | Facebook can someone help me on how to do this?? |
Branding | | AustinBarton
| |1