World.edu -- is that a good website to get a backlink from?
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Difficulty getting relevant backlinks
I run a very niche blog on getting section 8 housing. I've had the blog for about 6 years and have paid attention to it on and off. For the past few months, I've been ON again. What's appealing to me is the amount of potential traffic the keywords have and small competition. I have knowledge on the subject. I've read Moz seo guides, etc... The problem is government sites rank high (understandably) or other sites that are nonsense / scams when you search 'section 8 application'. It's very hard to find active bloggers to do link exchange is with as the sites that rank high are trying to scam people and obviously I can't get government back links. I've tried reaching out to people with no avail. I think I have good informative content. All of my adsense goes to charity but at this point it's not much. I'd like to get it out there, white-hat style, but I'm having difficulty. Any suggestions (please be specific), on how I can target sites that would be relevant to this topic and not do generic back-linking (unless you think news submissions, etc will work)? Thanks!
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Where do I get backlinks?
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I've only been doing SEO for my company for the last month and I've made some headway but what is really frustrating me right now is a couple of competitors that have OBVIOUS spammy links ranking in the number 1,2,3 stops all over the board for the keywords i'm going for. One competitor in particular has anchor text links EVERYWHERE that make absolutely no sense...junk like... "I have never been more saddened by anything in my life than when my grandfather got cancer. I told my uncle he needed to buy some auto insurance. I really like pork." I mean, these links are the pages with the most page authority and page rank out of all of the ones they have...and I'd venture to say that almost all of their backlinks are like this...well, half of them are just random links with good anchor text on the sidebar of a bazillion spam websites (diapers, toys, fake blogs, etc.)...while i have about 3k links and most of my top competitors have about 5k links...these guys have over 33k. Worse yet, when I look at something like Alexa rank, they have pretty high overall traffic rank but it shows traffic rank in MX (mexico) instead of the US...these guys only sell in the US! I mean, they're black hat if I've ever seen such a thing and they rank superbly on all keywords. What can I do to compete with this junk?
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OK, I read a previous thread about whether people found press release sites useful (specifically I am considering a reputable pay for release service). I understand the knock on press releases in this digital age (namely that no one reads them and arguably never did . . . ), but I was interested in moving the discussion in a different direction . . . Do press releases services really help a sites performance based on increased backlinking? Is there a SEO benefit to PR services? My company is a local print company. I've done quite a bit of research on my local competitors, and specifically for a couple products we would like to dominate. The good news is that it looks like the hurdle would not be terribly high to really take over the web presence with a well planned and executed website/SEO campaign. My inclination is that for a relatively small company like mine (dealing with relatively small competitors) it WOULD benefit me to pay for the sheer number of backlinks a PR program would generate. The monthly cost is frankly about the same as the cost of this site, which OF COURSE I get value from (hey moderator, how about a couple extra MOZ points for that one!) Specifically, I am looking at this for myself, but feel free to expand the question to the broader topic.
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