Is BigCommerce a good CMS for Improving Search Visibility for our E-Commerce Business?
-
We have recently moved from Wordpress to BigCommerce and have noticed a decline in our Search Visibility score on MOZ.
Following the recommendations of IT consultants, we were under the impression that moving to BigCommerce would significantly improve our Search Visibility.
We were wondering if there is anyone out there who is currently using or have used BigCommerce and had similar issues?
Any personal reviews/recommendations would be much appreciated!
Thanks!
-
Thanks for your detailed answer! It's been very helpful.
We will certainly review our results and do a few small tests to measure to see what the next best steps are.
-
I think that makes sense but make sure your 301s don't get nullified by content dissimilarity, incorrect redirect types entering redirect chains (e.g: Meta refreshes or 302s) or by creating too many redirect chains. You'd be amazed how many people 'think' they have done 1-to-1 redirect mapping to Google's specifications, only to find out upon recursive SF crawls that in actual fact the implementation is between 8-10% of what they anticipated (I have a redirect scoring system)
I'd do it separated out. First I'd do the redesign and platform change, then wait 2 months, then go ahead with the HTTPS migration. You don't want too many redirects tangling themselves up in one go
e.g: http://oldsite.com/category/product 301 to https://oldsite.com/category/product 301 to https://www.oldsite.com/category/product
You want to just go strictly A to B and working the flexible redirect rules out which allow that (to backplate the 1-to-1 / A-to-B redirects) can be a total nightmare. Often you get devs saying in shock "but I did it this is just the normal way this is just normal" - but the redirects all chain up and results are lost. Be VERY careful
-
So I realize this isn't recommended, but I have a client with a very successful site on BigCommerce, and we plan on moving to WordPress and WooCommerce in a couple weeks. He wants a cart design only available with a WordPress plugin, and I want to fix his site structure and I know WordPress. He also currently does not have SSL and we're rebranding so I figured it'd be a good time to just do everything at once. How wrong am I?
My plan is to build the site on WordPress, keep the content, traffic, and pages aligned with the BigCommerce one, and then 301 them over to their twin and move the BigCommerce sales data over to WooCommerce using Cart2Cart. Is there a better way? Other than not doing it.
-
That's like saying it's still from Hell but at least it ain't the red devil himself
-
slightly better... than wix..
-
Oh God. Slightly worse? That's nearly Wix level of bad
-
Big Commerce is a slightly worse version of Shopify... for context..
-
The trick is usually not to migrate from one CMS to anther, but instead to combine the best elements of each. For example I think Magento is a pretty big steaming pile from an SEO POV, but the way it handles eCommerce data is very efficient and regimented. So you'd want the back end on Magento and the front-end on WordPress. I imagine that with BigCommerce it would be much the same thing, WP is so established now from an SEO POV that it's hard to beat so you'd at least want to retain it at your shallow front-end, even if you powered the commerce system(s) a different way
-
Hi
I have to say straight away - there is no way Big Commerce as a CMS for search - all elements being equal is better than WordPress. Your IT consultants were selling in BC for reasons other than Search.
That said though BC is not "as good" in my view as WordPress generally, there should not have been a substantial drop unless changes are too drastic and poor implementation. Did the URL structure remain the same? Did you cross check your main traffic page pre-launch and your new corresponding page - what has changed? Do a few little tests.. How long ago did you launch?
Hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What's the best way to search keywords for Youtube using Moz Keyword explorer?
I want to optimize my youtube channel using identified keywords, but I'm concerned that the keywords I'm identifying work well for SERP's but might not be how people search in Youtube. How do a distinguish my keywords to be targeted for Youtube?
Moz Pro | | Dustless0 -
Can anyone offer an example of a site or page that gets 100% or even close to that on Search Visibility?
I have a couple of sites that I manage that kill it in the SERPs and yet they get a low search visibility score from Moz Pro, I am talking 18%-19%, and another that ranks well has a search visibility score of 8.71%. I know there are factors that go into calculating the score, I am just curious if anyone is really up there.
Moz Pro | | -b.graves- 00 -
Do you know good company for obtaining back links ?
Hi All Can anybody recommend a company which can produce ethical good quality links and a reasonable price? We need to try and get our rankings higher and if you've used a company I would appreciate if you could let me know etc Thank you Alan Whitby Holiday Cottages
Moz Pro | | alandavidson
http://www.endeavourcottage.co.uk/1 -
Where do you find good SEO analysts nowadays?
We are looking for talent and having a hard time finding staff with good qualification and passion. Any suggestions or feedback would be awesome. We are located in South Florida. Thanks Antoine
Moz Pro | | adupont650 -
How to add a Google+ business page to the social analytics?
Since my Google+ account is attached to my business page, MOZ is tracking the actual user page. I want to track the business page. It won't let me add another user. How do I fix this? Thanks.
Moz Pro | | kcampbell990 -
Is there any way to get Moz to generate a regular (e.g. weekly) report of new links to my domain, automatically?
I want to know when new people link to my domain. I do not want to log in once a week and use a complex interface to figure this out, I want it in my inbox every week. Is there a way to get Moz to do this? (I am a PRO user) Cheers, Daniel
Moz Pro | | swombat0 -
Can you please provide an explanation of what each grade means so that I know how to improve the grade?
I am actively using SEOMoz to improve our overall customer experience and increase SEO traffic. I would like to better understand the grading "report card" report to deep dive into the words that get a poor score. Example I understand that "F" is bad, but what scoring factors are used to determine an "F"?
Moz Pro | | WebsiteGrowth0 -
Does SEOMOZ use Google Search?
I run a Joomla site and have noticed users having a hard time finding what they are looking for. The default Joomla search is lacking and the latest Joomla search component I added is better but still not great. I've always been able to find what I'm looking for on SeoMoz, do you guys use Google Site Search?
Moz Pro | | mr_w0