Using Similar Expired URLs to Send Traffic to My Site
-
Thanks in advance for any help! I have an existing website with content on a particular topic. I have discovered a few similar expired URLs that might still get some traffic. One in particular still has a number of valid links from other sites. Would it make sense for me to buy those URLs (which are really cheap) and just use them to send that traffic to my site? If so, am I better using a 301 redirect or having a home page on the new site that just mentions that the old site is expired, and that they might want to instead link over to my site?
-
Hey Alan
It sounds like you are saying that you have some old pages/urls from a website that you own and they have some external links pointing to them and you would like your site to be able to make use of any link juice coming from them. (Makes me think of old websites/domains I bought back in the day.)
The way this is usually done is via a 301 redirect from the old page (that the external links are pointing to) to the current live page on your site that you would like to be the recipient of said link juice. Most hosts have an easy way to do this on their dashboard. Just wondering--why can't you see in your analytics if your site already is getting traffic from those pages/links?
Caveats: If the content of the pages that contain those external links is not relevant to the pages on your site that the links will be 301'd to, the link juice will be of little or no value to your page's organic ranking. Also, Google, being a domain registrar itself, will be able to see if you are the owner of a site or network of sites with a bunch of links going between them. I'd definitely recommend spending some time with Moz's beginners guide to SEO so to get a good lay of the land SEO-wise-speaking.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to increase traffic?
This may seem a bit of a broad question but grateful for all knowledgeable input! There are many things to focus on when looking at organic SEO, but where should I be spending the most time/effort in order to increase traffic.
Intermediate & Advanced SEO | | seoman100 -
Robots.txt - Do I block Bots from crawling the non-www version if I use www.site.com ?
my site uses is set up at http://www.site.com I have my site redirected from non- www to the www in htacess file. My question is... what should my robots.txt file look like for the non-www site? Do you block robots from crawling the site like this? Or do you leave it blank? User-agent: * Disallow: / Sitemap: http://www.morganlindsayphotography.com/sitemap.xml Sitemap: http://www.morganlindsayphotography.com/video-sitemap.xml
Intermediate & Advanced SEO | | morg454540 -
Google favoring old site over new site...
Hi, I started a new site for a client: www.berenjifamilylaw.com. His old site: www.bestfamilylawattorney.com was too loaded up with bad links. Here's the weird part: when you Google: "Los Angeles divorce lawyer" you see the old site come up on the 21st page, but Google doesn't even show the new site (even though it is indexed). It's been about 2 weeks now and no change. Has anyone experienced something like this? If so, what did you do (if anything). Also, I did NOT do a 301 redirect from old to new b/c of spammy links. Thanks.
Intermediate & Advanced SEO | | mrodriguez14400 -
Should I just redirect all my sites to my main site.
Hi, Over the last few years I have built many sites and own a lot of domain names. Some have high page rank some have high domain authority and some have many back links. I'm finding it very difficult to keep up with all the links and being able to provide quality content for everything. Should I just redirect everything to my one site that make the most money as all sites are for the same industry, but in different categories of that industry. So I could 301 redirect all the sites to the relevant page on my money site. Would it be a problem is 1000's if not 10,000's of links all of a sudden pointed in to one site?
Intermediate & Advanced SEO | | cibble030 -
What is wrong with my site?
I could use suggestions/input. My site is consistently being beaten by doorway pages with zero to no content. In fact, on the keyword "lawrenceville plumber" I am being beaten by a KID with a blank wordpress installation. I really need help determining what my issues are and what I can do to help. According to all of the graders, ranks, etc my site is great. I have written tons of unique content, have added a blog unique articles and self-helps. Please help! My site is www.akinsplumbing.net. Thanks!
Intermediate & Advanced SEO | | chuckakins0 -
Splitting a Site into Two Sites for SEO Purposes
I have a client that owns a business that really could be easily divided into two separate business in terms of SEO. Right now his web site covers both divisions of his business. He gets about 5500 visitors a month. The majority go to one part of his business and around 600 each month go to the other. So about 11% I'm considering breaking off this 11% and putting it on an entirely different domain name. I think I could rank better for this 11%. The site would only be SEO'd for this particular division of the company. The keywords would not be in competition with each other. I would of course link the two web sites and watch that I don't run into any duplicate content issues. I worry about placing the redirects from the pages that I remove to the new pages. I know Google is not a fan of redirects. Then I also worry about the eventual drop in traffic to the main site now. How big of a factor is traffic in rankings? Other challenges include that the business services 4 major metropolitan areas. Would you do this? Have you done this? How did it work? Any suggestions?
Intermediate & Advanced SEO | | MSWD0 -
New Site: Use Aged Domain Name or Buy New Domain Name?
Hi,
Intermediate & Advanced SEO | | peterwhitewebdesign
I have the opportunity to build a new website and use a domain name that is older than 5 years or buy a new domain name. The aged domain name is a .net and includes a keyword.
The new domain would include the same keyword as well as the U.S. state abbreviation. Which one would you use and why? Thanks for your help!0 -
What strategies to best use to boost rankings across long-tail articles on site?
Heya! I'm currently engaged in what appears to be a slightly unusual SEO task. I run a large, reasonably well-respected (but not global-standard, yet) site that I'm currently monetising through individual articles targetted at addressing specific search engine queries that I know have decent traffic. It's the EHow / Demand Media model, except with a focus on a single specific (video games) niche, and much, much better quality articles (sufficiently good that they attract a fair amount of praise - all the writers on the site are published authors and the quality's damn high). Most of our articles end up ranking with essentially no backup, but they don't rank high - usually 2nd or 3rd page of Google. I'm trying to determine what the most effective strategy would be for us to boost our article rankings with the least possible expense / effort (we don't have a huge budget). Our long-tail articles are mostly being trumped by articles with either a couple of external links to them or by other articles with no links but from a site with significantly higher Domain Authority (70+ to our 48).I'm working to improve our on-page optimisation, but it's already pretty good (an "A" report from the SEOMoz tools on most or all pages). So, I'm wondering what the best use of our time would be to increase traffic globally across the site. Strategies I'm considering: Focussing on building links to the homepage and to any other pages on the site, by asking for links from community members, doing linkbait articles, directory submissions, guest blogging, and so on. Long-term aim: increase our domain-wide MozRank and MozTrust. Build links to our long-tail articles specifically, most popular first. Get direct links from relevant blogs, press releases, social bookmarking, etc. Long-term aim: get to #1 on Google one page at a time. Something Else? I'm wondering what the big SEO brains here would suggest? Happy to provide additional details if it would help!
Intermediate & Advanced SEO | | Cairmen1