Aside from creative link bait, what's a solid link building strategy involve?
-
All things considered, directories, blogs, articles, press releases, forums, social profiles, student discount pages, etc, what do you consider to be a strong, phased, link building strategy? I'm talking beyond natural/organic link bait, since many larger accounts will not allow you to add content to their website or take 6 months to approve a content strategy.
I've got my own list, but would love to hear what the community considers to be a strong, structured, timeline-based strategy for link building.
-
Don't forget to monitor links you earn "naturally" and request better anchor text. That can do wonders.
-
This is what I do for my clients and my own website:
-Forum profiles on high PR sites. Start with 100.
-Submit to all local directories recommended by David Mihm.
-Optimize Google Places to be in accordance with David Mihm and above.
-Do a slow-drip to directories.
-Do-follow social bookmarks
-Twitter/FB/LinkedIn/YouTube profiles that are active.
By that time, rankings appear and you tweak from there. I use that as a starting point.
-
Steven, this is going to be very non scientific with, it depends on how I feel. Some days I am just lazy and gather some directories, others I work at finding forums and blogs. It is just a matter on the day.
I work heavier on Facebook as that has a direct audience for me. If I get a no-follow, I only do so on relevant sites.
-
Thanks - I love Scott's article and it does list a few tools and a few types of links, and even lists a few destinations to acquire them. However, I don't see an actual strategy, phases, quantities, or an exclusive list of link building tactics one might find after a few dozen Advanced Link Building Strategies sessions at SES/SMX/etc. Do you have a boilderplate one you build off of?
-
Hi Richard,
All things considered, including juice, traffic and anchor text. Do you have a strategy with channels and phases?
-
Steven, It depends on what you want that link to do really.
Great anchor text can be had from directories or guest blogging that allow you to name your anchor.
Link juice can be hand from linking properly from your LinkedIn page (using site name of Blog or Personal to pass juice and not company)
Social profiles will be no-followed, but can generate traffic such as Facebook and Twitter.
Are you going for juice, traffic, anchor text? Answering that question will determine which link strategy is best.
-
Hey Steven: Rather than try to tackle this by myself, I'm going to bring in some heavy hitters. Since you are a Pro member, you have free access to the Pro guides, but unfortunately I can't seem to find the Pro Guide to Link Building on the SEOmoz site at the moment to be able to give you a link.
I can however share an absolutely awesme YOUmoz post from by Scott.MClay that got promoted to the main blog:
http://www.seomoz.org/blog/link-building-101-the-almost-complete-link-guide
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do I need 301's if I use HSTS in HTTP to HTTPS migration?
Just wondering if this was strong enough signal to search engines that we don't need to write a 301 rule in .htaccess.
Intermediate & Advanced SEO | | KevinBudzynski0 -
Link Building for Ecommerce
I need help - I'm trying to boost the rankings of a competitive category page - Leather Office Chairs First I'm thinking I need earned links - but for something like leather office chairs thinking of interesting, unique content people would love to read & share is proving difficult. I am struggling - can anyone help?!
Intermediate & Advanced SEO | | BeckyKey1 -
New Website's Not Ranking for Branded Term
Hey Friends, I can't seem to figure out why https://feello.com/ isn't ranking on Google for it's branded term (Feello). It's ranking in 1st position on Bing and Yahoo but on page 2 (16th or so) on Google. Going through the list and can't come up with an answer. Metadata: Yes Indexed to Webmaster: Yes, Fetched pages: Yes Google cache on May 27, 2017: Check Using canonical and redirecting for non-www and HTTPS version: Yes & Yes Feello in domain name: Yes Set up social profiles and GMB: Yes Driving traffic: Yes, some email and ads Checked robots.txt: Yes, not created yet Created and Submitted Sitemap: Yes - https version Checked for blocked resources: None. The list goes on...Any ideas would be appreciated.
Intermediate & Advanced SEO | | GarrettDenham0 -
Keyword research when the site's subject is low volume
Hey guys, what do you do when you planning a new website and doing keyword research for a site when the avg. search volumes are relatively low. We set up run contact centres for UK charities including voice, webchat, sms, email and response fulfillment etc. It seems that people aren't really searching that often for this 'sexy subject'. Average volumes for searches with some intent/qualifier range from between 10-100 monthly searches. What sort of strategies would you adopt in this scenario? Do you optimise for what you can and then make a large focus on other digital marketing tactics such as content marketing, social media, email marketing etc. Thanks for your time guys Leo
Intermediate & Advanced SEO | | Leo_Woodhead0 -
Link-building best SEO practice (one-off VS periodic blogging)
Hi all, Generally, what would be best when building a website's ranking through link building? Having the same links from the same bloggers or receiving new links from different bloggers every time? A lot of the SEO services offer 4-8 blog backlinks per month. Would it be best if these links came from different sources every time or most from the same sources each month? I know there's a lot of factors but I hope this question is clear. Happy holidays and thank you for your insightful feedback. Carlos
Intermediate & Advanced SEO | | 90miLLA0 -
What Link building Strategies should adopt after hummingbird update?
I need to know that what Link Building or SEO Strategies should be adopt after latest hummingbird update. I am really much confuse about it. Kindly Help. Thanks
Intermediate & Advanced SEO | | irfan200120 -
301'ing over 700 internal links to the main page
I just got a contract for a site. After I analyzed their website, I noticed that they have over 700 pages indexed. However, their internal linking structure sucks. It's basically all 700 pages in one directory. What do you recommend? I redirect all the internal structures to their new locations, or would it be better to redirect all those internal pages to their main domain name, and build a completely new seo-friendly structure? Redirecting their current pages to each individual page is gonna take a lotta time, and I don't think they're gonna pay for it. :l
Intermediate & Advanced SEO | | skgppa0 -
Why is my site's 'Rich Snippets' information not being displayed in SERPs?
We added hRecipe microformats data to our site in April and then migrated to the Schema.org Recipe format in July, but our content is still not being displayed as Rich Snippets in search engine results. Our pages validate okay in the Google Rich Snippets Testing Tool. Any idea why they are not being displayed in SERP's? Thanks.
Intermediate & Advanced SEO | | Techboy0