Backlinks and blogposts
-
What is the best procedure for link building? Does blogposts help?
-
unfortunately, paid links do work, just ask J.C. Penney! you will find more value long term getting organic links and those you build through participation.
-
I would start by creating an inventory of your linkable assets and taking a peek at your existing natural links in Google Webmaster Tools. Try to understand why those who already chose to give you a link did so and try to create more cause for linking through content and value on your site.
Once that's out of the way you can move onto finding references of your brand online and create links where they don't exist and they should:
- Mentions of your brand
- Your logo (try tool called tineye for that)
- You URL (but not linked)
Also cover all meaningful directories relevant to your niche and location.
Another great way to get links is by thinking about your business relationships (suppliers, customers, office space, partners...etc). Here you can gain good value through nice contextual linking situation or a testimonial.
Occasional article, blog post/guest blogging, blog commenting can help - though I would advise against use of your key term instead of name in blog comments. That's something spammers tend to do.
If you run out of ideas you can always take a look at your competitor's links using tools such as:
- Majestic SEO
- Linkscape
Or you can use free tools including Yahoo and Google's own link: command.
For more try to read material written by http://ontolo.com/link-building-tools and informatoin already available on SEOMoz http://www.seomoz.org/blog/link-building-101-the-almost-complete-link-guide
Good luck!
-
I checked a few compettitors and it seems like they are getting links form a blog netwrok. They are pretty good on serch results for competitive keywords as well. what would you say about that? It seems to me they are paid links.
-
Blogs are great. We have people guest blog for us and this does two things. A) keeps us from having to be very creative, and B) opens the community up by having the blogger reach out to their people to say Hey, I just wrote a blog over here. This almost always turns into inbound links, shares, and Llikes.
Best procedure would be to make sure all on-page is done first. Then I just reach out into the community that has synergies to what site I am working on and start to interact with them. I find forums that allow followed links and participate (sometimes this is only via the signature).
Whatever you do, actually give good information on blogs, forums and such. When you start to look spammy, people reject you.
-
Hi! First of all, good luck on your linkbuilding efforts - it's not an easy job.
To answer your second question first, blogging can help with linkbuilding in the following ways:
-
if you write on your own blog with quality content (the more helpful and/or thought-provoking it is the better), readers may link to your post from their own sites or blogs
-
if you guest post on someone else's blog, you will often get backlinks to your site - sometimes within the post, from good anchor text, and sometimes from the author bio at the end
-
commenting on blogs can also help - if you comment often (and wisely) on a blog in your niche, you may develop a reputation that will lead the blog owner and readers back to your blog to see what you have to say. Make sure that the name you use to write the comment is linked to your blog or site, so they can get back there if they want to. You can also (on rare occasion), drop a link to your site if it would be perceived as helpful.
-
if that comment name has your keywords, that can also provide links to your site - but considering most blogs are no-follow, that opens up the great debate about the value of no-follow links, which is a little broader than should be addressed in this question. And with search engines focusing more on the context of links instead of just the anchor text, it's worth assuming that in a short time - if not already - keyword rich blog comment names are not going to be driving so much value, so you can put in a little effort there, but the main idea is to use those comments to drive a following that will want to come to your site, see what you have to say, be impressed, and link to it of their own accord.
The first question - "What is the best procedure for link building?" has a much longer answer, and there are plenty of guides put out by the big SEO names on the web to help. SEOMoz has one of their own: just put "link building guide" into that search box at the top of the screen and you'll get a good number of guided resources.
We're actually working on our own linkbuilding guide at our site - kind of a step-by-step practical compilation of all the ideas that we've seen in blog posts etc. over the two or so years. Hopefully it'll be ready in about a week or so and I can come and post the link to it then.
Update: here's the promised link building guide. Take a look and see if it helps.
One hint, though - if you go on Delicious and search for "linkbuilding" tagged pages, and see which pages were tagged the most times, that can give you an idea as to what resources people thought were most valuable as ideas for linkbuilding.
Good luck again,
Aviva B
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Give a Solution my DA is not increasing and not index my backlinks in MOZ??
DA of my website online is no longer increasing. It seems like Moz is not indexing my backlinks. Multiple backlinks of my website online BasketballShoes are now not indexing in Moz that is why DA is not increasing.
Link Building | | fbowable
Backlinks of my site have indexed in both Ahref and semrush each now not showing in Moz. DR has elevated to 51 however DA is still 7. If all and sundry have the solution please let me know.0 -
Inherited site with high Spam Score backlinks
When building backlinks myself I have been conscious to avoid going over the 30 spam score as recommended on Moz somewhere. But one of the sites I have recently started working on: https://www.osborneplanning.uk/
Link Building | | Donsimong
has a number of very high spam score backlinks, 5 above 50. Some are follow some nofollow.
I am wondering if its a good idea to disavow them, or should I just leave them as they are, I have read some suggestions that Google will just ignore the majority of spammy backlinks, and its better just to keep them, I dont want to start deleting links if they don't cause any problems.0 -
Does backlinks in images equal naked backlinks?
I've discovered few backlinks in images came from websites points to my home page. What is the value of these links?
Link Building | | Eslam-yosef0 -
Best Name for Business and Backlinks / SEO
Sorry if this is a basic question I should know the answer for. We have just acquired the .org for a moderately well searched keyword set. Our objective is to fight for rank specifically on this one set of two keywords. We want make sure our site is setup and business named optimally for this. Here is my question. What is the best business name for SEO and keyword rich backlinks, or anything else I'm not thinking of? KEYWORDS: Blue Widget DOMAIN: BlueWidget.org BUSINESS NAME OPTIONS: A) simply BlueWidget.org. We like this but do we lose some benefit of "Blue Widget" with a space on backlinks? **B) Blue Widget Foundation. Is this better because people will reference us by the keywords with a space "The Blue Widget Foundation", instead of "from the people at BLUEWIDGET.org"? ** Am I missing anything important here in the name? We just want to start everything off on the right foot. Thank you Moz. Just joined and my first post.
Link Building | | RetBit0 -
Backlinks from non-relevant site
There's a forum I used to participate in that allows you to include a link to your website in your signature block. I have over 500 posts in the forum so that provides a lot of backlinks to my website. However, I recently decided to remove my website link from my signature for two reasons: The forum is 95-99% dead. Hardly anyone uses it anymore. BTW, the website that houses the forum is still popular within is niche (articles, etc). Just the forum appears to be dead. The website and its forum really have no connection whatsoever to my business. I'm in a completely different niche. However, I have no idea if I've made the right decision. Will removing my signature and the backlinks hurt my site? Or will it help it since the other site really isn't related to mine? Thanks for any thoughts on this!
Link Building | | emh19690 -
Which Backlinks to Disavow?
I am a site owner just getting to learn more about managing things myself after outsourcing SEO to a firm a year back (they stopped all activities about 8 months back). The question I have is about disavowing the low quality links. After collecting all the data from many sites on the basis of this helpful posting - (http://moz.com/blog/ultimate-guide-to-google-penalty-removal), I am now left with around 2,800 back-links. I discovered most of the bad ones using ahrefs and majestic (and Google webmaster did not show many of the bad links). In fact, in the very first place, I realized that there was a spam problem when I saw the anchor cloud on ahrefs which showed many unrelated anchors for my site. I have three questions: **First, **Many URL's are actually from websites which have nothing to do with my line of business and I can sure spot them. What I get confused with is this - I can not say that these sites are downright spam. Some of them look to be good sites for example - a coffee machine vendor (with full business details and a fairly decent looking business), a Nike sports shoes mart etc. But they have nothing to do with my business. So my first question is - What is spam really? Would a back link from a high ranking website in the travel industry be considered spam from the point of view of someone who runs a website for medical equipment, specially if the back-link is from an unrelated anchor text like - "3 nights travel package" (which has nothing to do with medical business). I think I should disavow all the low quality back links with an erroneous anchor but Id like some views on this. Second, I see that in the disavow file, one could either upload a whole domain or a specific URL (could somebody please confirm this). I have some sites which have 8-12 (more in some cases) back links to my site. In most cases these sites are either really bad quality or have nothing to do with my business. I am tempted to disavow the entire domain for such sites instead of going by the URL's. Any views? Third, this is what I'd really like some help with. In case I delete the very pages (on my site) to which these back links point, should I still disavow the pointing domain? Finally: I have not created most of these backlinks. In fact, over the last 2-3 months we have started creating links from good sites in my industry. Most of the anchor cloud is good for me on ahrefs but there are these bad ones to which my question relates. I have not got any manual penalty from Google, though my traffic I think took a hit in the first week of October 2013.
Link Building | | sanar0 -
How many backlinks on start up?
How many backlinks would you say is too many on a start up site. Assume about 300 visitors driven to the site via adwords.
Link Building | | JML11790 -
How does Google treat multiple backlinks on the same page?
Hello mozCrew Just a quick yay or nay. We have an embeddable code on our site for customers who want to post our link on their website listed here: http://www.accupos.com/etc/embed-code-restaurants.php But in our link, there are actually 2 separate links, one branding link that says the name of our company, AccuPOS, and another link which targets a specific target keyword "Restaurant POS Software". My question is, does Google only give credit for the branding link, since it is listed FIRST? Or will we get double credit? Is this a good or bad practice, and what would you recommend? Thank you! Derek Moore
Link Building | | DerekM880