Links from Google Books
-
Hi
Interested in your views on this and any references to research on the subject
Using Google Books recently I have discovered multiple citations of a web site I produced years ago in a whole load of publication. Really quite touching to find these 10 years afterwards
I imagine that this must have a positive effect on search engine listings for this site. The site has really good listings still. Has any research or any announcement been made by Google about this.
Pushing this a bit further ; An advertising hoarding has a web site address http:// ... would Google StreetView pick this up and could it be used as a signal too ?
- Neil
PS No I don't sell adversing hoardings
-
Great question Neil! Google uses optical character recognition (OCR, more specifically OCRopus) to convert visible print into search searchable text; hence, you're able to find terms in Google books via Google search. Link text is also recognizable due to the standard 'http' format, so even though you'd never be able to click it via an old book in the library (who knows what new ones will do!) Google Books is still able to recognize the link and treat it as such in the digital, Internet realm. Now, a website that is being mentioned in books has a high likelihood of having a robust backlink profile, but that notwithstanding, I'd bet that Google would give an high amount of trust to a link that makes it into its OCR database.
As for street view, that is pushing it! Who knows though, there's merit in giving a website online exposure for the offsite work they do via billboards, store fronts, etc. I think you and I both would love to know the people that could truly answer that one though, huh?
-
These are physical signals, no way for the algorithm to interpret them. Street view may be possible, but its highly unlikely google would dedicate its resources to endorse paid advertizing to influence SERPS. Sure its benificial if someone uses street view and happens to see your site, but other than that its worthless to SEO. Same thing with the scanned image in google books.
-
Yes I was thinking that these would be a seperate signal rather than somenting passed through links. The PrintRank?
- Neoil
-
Hello Neil,
Since advertising banners hoardings are paid ads as a general rule even if Google is able to somehow read the urls we can right away disqualify the SEO benefits. Plus, there is no flow of link juice from these image ad links.
Google book is definitely interesting one. Google books are a scanned image of the actual book so the links are not an actual link that could pass the link juice. Google also provides an ebook version of some books and the links on the ebooks are highlighted like a regular link but these are not clickable. It could be possible that Google will soon enable these links and link page rank juice will flow from these links the to the destination site. The only issue I see here is since these are hosted on Google is could very well be a nofollow so it could be given similar weight like a brand or social mention if Google decides to use the links for SEO ranking.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
why google never shows Coursera or Udemy videos in the SERP?
I work for a website pretty much like Coursera, and google never brings up our videos in the SERP. It has been indexed and Search Console URL Inspection tool identifies it as a video object. is it a technical issue or just google doesn't like to show us in the SERP? Is there any way to fix this?
Image & Video Optimization | | semrtaz0 -
Does google index html5 tracks (captions) for videos?
If we add the <track> tag next to a html5 video, with a Web Video Text Tracks Format (WebVTT) file for video subtitles / captions will google visit that and index it?
Image & Video Optimization | | ismgadmin0 -
Google Places Images
Hi, i recently added a image to google places listing uploaded via the google places dashboard. It was uploaded about 3-4 weeks ago. The image is exactly 1024x1024 in size. I'm not sure whether google is not displaying it because its too big, or because it takes a while for google to start showing images for places listing. I was reading it can take up to 6 weeks. I don't want to have to wait 6 weeks, then find out the reason why the picture wasn't uploaded was because it was too big. Any suggestions on how i can find out which one is the case? Thanks, Matt
Image & Video Optimization | | Mattcarter080 -
When do I use no-follow links to interlink on my own site?
Hi Mozzers, When would I ever want to use no-follow links when interlinking pages on my site? The more authority being passed around, the better, right? Does it save or conserve page rank / authority from being transferred to pages you don't necessarily need it on? Thanks!
Image & Video Optimization | | Travis-W0 -
Reasons for store not showing up on Google?
Hi my client has a store which is not showing up on Google search results. E.g. if you looked up store name and store location on Google, all the stores in that particular city show up except one. Also even if you click the: More results near CITY, and State the stores listing still doesn't show up. So for some reason Google has excluded the store from Google search. But if you go to Google Maps directly, and type in the same keyword "STORE NAME CITY" the store is displayed and there. Does anyone know any reason why the store has been excluded from Google search results, but is listed successfully on Google Maps.
Image & Video Optimization | | MBASydney0 -
Google+ Places Page Showing Wrong Information
Hi There, I have a client who's runs three nuseries (pre schools) A, B and C and has three differen googe+ pages all with different addresses so no problem there. However I noticed that if I clicked on on of them in the Google places account settings listing A would show the details of listing B and not it's own. Thinking this was a glitch I deleted listing A and was about to set up another one. I entered the phone number and it brought up the details to the listing B as sharing the same phone number. Is this is what's causing the issue? Can businesses share the same phone number in the same locality and have two different listings, despite having two different addresses? Kind Regards Neil
Image & Video Optimization | | jmaycock0 -
We have a situation with the domain www.curadebt.com where 90% of the links are no follow.
We have a situation with the domain www.curadebt.com where 90% of the links are no follow. See http://www.opensiteexplorer.org/comparisons?site=www.curadebt.com%2F . If we use UAW and submityourarticle.com with spun articles of high quality, could that help solve? Any other ideas for solving to get follow links? Thanks!
Image & Video Optimization | | onlinemktg10 -
Google Places email question
Hi Mozzers- I just watched the recent Webinar on Google Places optimization. Unfortunately I missed the live broadcast. I have a couple of questions: It was advised to use an email at the domain for claiming the listing. What about a Gmail address with the company's name in the address? I try to use an email at the domain, but sometimes I'm not able to get one setup. One of my clients provides a service where clients don't necessarily have to come to their location. I used the radius option within maps but they are still not coming up in other locations. I should note that they have very good visibility in the metro area where there is more competition. Some of their competition is showing up for lots of locations and they have offices in one location. Tips? Thanks in advance! LHC
Image & Video Optimization | | lhc670