Submitting Same Press Release to Multiple Sources
-
I've never considered this as a good practice, but is there any benefit to submitting a press release to one PR source, then going to other PR sources and submitting the same content? My main goal, currently on one project, is the soul purpose of link building and backlinking.
I see this as duplicate content, although I am seeing competitors submitting the same press release multiple times trying to reap some sort of benefit from it. In my honest opinion, I would rather submit 1 different press release each week throughout the course of a month to a quality site like PRLog or PRweb.
Comments? Opinions? I would really like to hear them.
-
I think its okay, because you're paying for service and its pure white hat, its just like using adwords and msn at the same time.
-
The one instance I feel submitting to multiple sources is ok is if the sources are actual people. Typically if you submit a press release to a journalist or a relevant source they will not use the exact copy you gave them, but quote or cite it.
-
Thanks for the reply. I agree at this being worth a test. As I have stated in a response to "Highland" below, this is definitely NOT a primary SEO strategy by any means. Just another supplement to what we have been doing.
I've also been weary doing this due to Google's "content farm" update... I just need to make sure we are utilizing sites that have not been penalized as of late, which in my studies I have found them to be the article sharing sites more so than sites like PRWeb or PRLog, etc.
-
Thanks for the reply! I figured as much for going little to no benefit... Just needed to reassure my stance before I present my thoughts back to upper management and co-workers.
-
This is definitely never my "primary" source for SEO. It is mainly just an addition to the currentl link building strategies already in place.
My main concern was the fact some individuals in the office don't understand SEO very well and wanted me to send our our PR's multiple times. I think they misunderstood my explaination at sending them out at the most once per week and using different sites to do this. I really just wanted to get another solid answer of "No" to reassure myself.
I do like your idea of just putting the PR on the site and letting people link out to it. I am planning on converting the PR's into PDF files and then putting them on our site as well. Problem is, I don't want to submit the same release 5 different times, then put it on the site. I'm more for the submit once, post on the site for visitors to view.
To be truthfully honest, the competition we have is doing a lot of this for SEO purposes. They are trying to rise up organically as our industry prepares for a possible change in the market. I see a consistant number of companies pushing out PR's, with lack of purpose other than to help them with backlinks. Once again, not primary, but definitely part of their strategy. I think this is the main reason my co-workers feel that they should do the same, which I am telling them, "No, lets put one out per week at the most... Maybe just 2 per month."
-
I've never been a fan of the whole PR-as-primary-SEO method. PR was intended to "get the word out" to as many sources as possible. It's paid off for us in a few instances because a local TV station has picked it up a couple of times and given us a TV story (with an accompanying website article, although not often with links). As far as SEO... it's a lot of work for little reward. Since your PR is likely identical to many sources, it would indeed be pared back in the SERPs where only one would count and the rest would be considered duplicate.
In short, I wouldn't run a mass PR solely for SEO reasons (especially not as a reliable source of links). PRs can get quality backlinks, but only as a bankshot. Instead, I would put the PRs on your sites and see if people will link to it. If it's well written and interesting, you could get some good one-way links. I am willing to bet your competitors are not doing PR for SEO.
-
There is no benefit is submitting the same press release over & over, as you said it is duplicate content. It can be beneficial to rotate the press release distribution service on different press releases because you will get backlinks from unique domains. Take a look at PR Newswire & PR Web.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should my URLs with or without a slash? And how to avoid multiple redirects?
Moz, I am noticing that I need to go back and update my outbound links to your site. There are a lot of them because your content is so great and we love you guys. Could you explain your logic for making the change? Example on my Schema Markup Website Audits page: https://mza.seotoolninja.com/blog/state-of-searcher-behavior-revealed/ redirected to: https://mza.seotoolninja.com/blog/state-of-searcher-behavior-revealed
Link Building | | jessential0 -
Paid Press Releases: Good for SEO or bad?
Press release services like prweb.com and emailwire.com seem to work, but are they a good idea?
Link Building | | aj6130 -
Backlinks From Press Releases - Should I Disavow Them?
About 2 months ago, I published a press release through PRWEB with a link back to my website of course. Now it must have been one of those morning where the coffee wasn't strong enough as my website already has a Penguin penalty I'm trying to get lifted. The intent wasn't to spam the web but rather to gain some traction in the business hosting world. Like I've said, the coffee must've been too weak that morning as it didn't even cross my mind to see if I could "nofollow" the links in the press release. I just hit the submit button... As I'm in the process of submitting a disavow links request to Google, I'm wondering if I should include the URLs to copies of those press releases? I mean, there's no way I can find all those links as it was submitted not long ago. Google and link tools will keep discovering other copies of the PR for months to come probably.
Link Building | | sbrault740 -
Many links from one source
Have recently noticed a big drop in rankings. up to 50% for some key pages. Trying to find out why. in webmastertools I have a total of 13000 links. I have noticed that 4000 come from one site to my home page. Keyword is not related and I have never heard of the site. Not sure if I should just ignore these links or use disallow. If I disallow won't a sudden reduction in my links look strange to google? I have read in this forum that negative SEO is very rare but I have no idea where these links have come from or what they are for.
Link Building | | Discountdisplays0 -
Business.com - Who's stil submitting to it, and why?
If yes, is it because you believe it is still worth the cost for the link from this particular directory due to the prohibitive costs which deter low quality sites, it's review process, the high DA, or other? If you no longer submit to it, why?
Link Building | | David_ODonnell0 -
High DA Press Release Site
Hi Guys, So we have just received a message from Google confirming that we have an un-natural link profile. We are currently in the process of gathering all our links and going through them 1 by 1, at the moment I'm just stuck deciding if we should remove this link. It's a high profile PR site, its updated every day with quality news?? What do you guys think of this? Thanks, Scott
Link Building | | ScottBaxterWW0 -
Multiple link building strategy for multiple clients
We deal with about 200 clients for a series of websites. We create a number of articles articles per site per month. A company we used to do link building for the websites it turns out were doing a lot of spinning which has been hard hit by the new penguin update. I'm actually really happy about it as it means we can now do some legitimate SEO on their sites. Any ideas of what the best strategy would be for this amount of sites which we are already creating shareable content for?
Link Building | | acs1110 -
How best to link multiple related websites.
I have a handful of e-commerce websites that overlap each other some in the same niche. I have already heard that it would have been best to make just one website, but this is not practical for me. Our business model goes back to a time before the internet. We have relationships with manufacturers where they refer business to us because we brand web sites which will not switch customers to competing brands. Our agreements make it ok to link to other websites so long as we have branded websites that focus on the specific manufacturers. For SEO, what is the best way to link these sites? Site wide links in footers.? Single links at on homepages? One way links from the most powerful site? Some other method? We have been wrestling with this question for some time.
Link Building | | EugeneF0