Very basic hands-on type of question about SEO

[lolskizz]

Hello,

I am a complete newbie to the world of SEO and I have read few thing available on the net about things to begin with (so google seo guide and then seomoz beginers tutorial) and I just wanted to ask if I understand the process correctly:

So I have my website lest call it abcd.com and there I might have a subpage about certain type of robots or specific parts that these robots are built from. I do my keyword search using adwords keyword search tool. Where I get 10 phrases (phrase1, phrase2, phrase3 so on..) that could be used by users to search information about certain type of robots I wrote on my website. Let's asume all 10 of those phrases have low competition so they can all be used. And they are from the long tail ofcourse so let's say I can get 10,000 searches from them per month. Some of them would have 200 searches, some 1500, some 5000 per month in that google adwords report.

After reading those basic tutorials I understand it this way:

1. I put one or two best phrases of those 10 in my <title></p> <p>2) I describe the website as accurately as possible to those keywords in <meta description> i.e. Those specific robots are built from those specific parts - we know all about them.</p> <p>3) I put all of them in <meta keywords> phrase1,2,3, etc.</p> <p>4) I use one or two phrases in <h1> on the page with article</p> <p>5) then I use those phrases in the text that's on that particular page of my website - text is about certain type of robots and parts etc.</p> <p>6) I put photos on that page with alt descriptions that may contain some of these phrases</p> <p>7) to be honest I don't know how am I suppose to build links from that page about certain type of robots to anywhere else on my website - but I undestand that's the part of SEO as well</p> <p>And that's pretty much how I understand the basics of SEO. I read about it and I just don't know if that's what I am suppose to do. Silly me!</p> <p> </p></title>

[StalkerB]

No point in irrelevant linking.

There's no harm in going back and adding links once you have relevant content to link to, sometimes you even change where links are pointing, but I wouldn't aim to have X amount of links in each article.

For my own sites the more powerful the page the more likely I am to put extra links in but as a rule I try not to have more than 3 links in the body of an article. But, simply linking when it seems useful is a good rule of thumb.

[lolskizz]

Well what I was wondering is I will write an article on certain topic and I don't think I will have any big amount of internal links to put in there. Obviously with time the amount of content will grow and it will allow me to put one or two links in one article going to another one. Is there any min. I should be aiming at ?

[StalkerB]

Not Joomla I don't think, but it's a more than unusual way to make a site

Anyway, it works. I've never tested what commas do with regards SEO, so can't say if it will help or hinder.

Was question 7 about internal link structure or gaining external links? (or, as I first thought how to actually code a link?)

[lolskizz]

hmm, I don't know how to answer this question, so I'll just give you the link, however website is not in english http://naprawrower.pl

[StalkerB]

So how is your site structured?

Are the commas the same a folders/categories?

As in is tutorials-photo,14,replacing-parts.html equivalent to category,id,filename.html?

Is the site built in Joomla?

[lolskizz]

I actually don't build this website myself. I got someone to do it for me.

[StalkerB]

How have you managed to get commas in your URLs?

It's not that they won't work but they should be reserved as special characters - http://www.apps.ietf.org/rfc/rfc3986.html

How are you building your site?

[lolskizz]

Currently my links look like that:

http://domain.com/tutorials-photo,14,replacing-parts.html

[lolskizz]

@ 1) So would there be any advantage in giving title: How to change part1 in your robot | mypage.com over Part1 overhaul | mypage.com - they pretty much mean same thing and I think they might be equally popular but second is shorter

@ 2) That's what I meant, content I have on my website is related closesly to keywords - nonetheless should I try to avoid keyword here over nice slick and matching description? However I get the idea and will keep that in mind.

@ 3) OK no meta keywords. Sounds strange but I trust you So if everyone suddenly stopped using them how would you be able to check how competitive each phrase is ?

@ 4) Have them, will definately use them!

@ 5) That's what I had in my mind. It can be tricky but doable and I'm sure I could create good content with few synonims or different phrases. In the end it's not great to use same phrase over and over again I suppose.

@ 6) images naming: should I use the _ or - ? First time I have put images in one of my articles I had sequencial name for each robots_part1/2/3 but not alt tags. Now is it important to have the name of image describing its contents - as the alt tag does ? You can google images but I didn't get to the part of how these are being read by googlebots.

7. Definately will investigate that link.

Thanks very much for your help.

[randfish]

Three things I'd recommend checking out:

1. This video on SEO basics - http://www.seomoz.org/learn-seo (at the top)
2. The Beginner's Guide to SEO - http://guides.seomoz.org/beginners-guide-to-search-engine-optimization
3. This guide to on-page optimization, which can help answer a lot of the specific questions you've got here - http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization

As Joel pointed out, the on-page optimization tool that's part of PRO can also be helpful, but it's good to have an understanding of the what and why, too.

This powerpoint deck might also be helpful if you like PPT format as a way to run through things - http://www.seomoz.org/blog/a-comprehensive-intro-to-seo-powerpoint-slide-deck-

Wish you the best of luck!

[StalkerB]

I want to say yes

You seem to have a grasp of the basics, Keyword Research > On Page Optimisation > Link Building but there's no substitute for experience.

There's no single formula for doing SEO, there's some best practises but even if you do everything perfectly there's no guarantees you'll rank for the words you want to (not trying to put you off :D)

You seem to have read a lot of relevant articles and sources so I'm only going to give you one bit of advice.

GO FOR IT!

Even if you don't get it right first time you'll learn so much by doing it and if you love SEO you'll just keep trying to get better. Stop by and ask if you have more specific questions and good luck!