How to gauge competitiveness on niche keywords
-
I'm looking to create a website selling a specific niche range of products. For example 'hair extensions.'
Using opensite explorer it's fairly easy to guage the competition for similar websites focused on this niche only e.g www.hairextensionsworld.com - I just look at their authority, number of incoming links, anchortext links etc.
However, I'm finding it more difficult to guage the competition if a large merchant, for example Amazon, has a page ranking for a specific keyphrase I'm after. Often the large merchant doesn't have a lot of external links to the specific page, but nonetheless it has power from being on the domain of the large merchant.
Are there any good tools / metrics for guaging the competition of such pages? Page authority I guess is one?
Thanks
-
Keyword difficulty tool
http://www.seomoz.org/keyword-difficulty
Its a very good tool for your objective.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How important is a keyword rich domain name for ranking?
I've read that Google has lowered the relevancy of a keyword rich domain name in recent years, but I have a scenario with a client that makes me think otherwise. My client has a particular phrase that they're trying to get rank for and are currently in position 3 of Google. Their primary competitor has position1. Using the Keyword Analysis in Moz Pro, my client has a competitor beat out in Page Authority (45 vs 36), # Root Domains Linking to Page (98 vs 9), Domain Authority (35 vs 24), and # Root Domains Linking to Domain (122 vs 15). The main difference is that the competitor has the exact phrase as part of their domain. Other than that, the phrase (on my client's site) is used in title tags, heading tags, and throughout page content. I can provide additional information if necessary, but does anybody have any general advice about this scenario?
Competitive Research | | robotninja0 -
Should I set up multiple websites with keywords in the domain?
I work for an e-commerce brand that manufactures sells 2-3 uniform products for medical professionals. Of course, we set out originally using our brand name as our domain name, and we will continue down that path. However, our best products are the premium lab coats we sell, and we're currently facing an uphill battle for the keyword combo, "lab coats" which is 44% competitive. In our ranking analysis, we can see that we're up against 2 major competitive forces: extremely high domain authority (i.e. Amazon & Ebay), and stores that have the phrase "lab coats" or the word "lab" in their domain name. We recently dropped the hosting package we had with the domain www.scrubsandlabcoats.net (which was redirecting to our primary domain) and our ranking dropped almost immediately afterwards. We put that site back up and now 301 redirect it to our main site but it doesn't look like we restored whatever it was that was in place on that site (before my time) because our rankings haven't improved back to where they were a few months ago. Question is: Would it make sense to purchase a domain with the combination of our brand name and the words "lab coats" and then put up a few pages with links to our top productus OR would that be no more effective than what we already have in place (www.ourdomain.com/lab-coats.html)? Also, any guesses on what kind of crazy set up we used to have on that other domain (scrubsandlabcoats.net) that was helping us in the past? Really appreciate the help!
Competitive Research | | dstepchew0 -
Ranking for long tailed keyword vs shorter keyword phrase?
I have a webpage http://freightmonster.com/free-freight-quote that currently ranks 19th in the Google SERP's for the keyword free freight quote. The keyword gets 59 exact match searches a month. Competition is high for this keyword. The keyword freight quote gets 8625 exact match searches a month and my home page http://freightmonster.com/ ranks 26th in the Google SERP for it. Competition is high for this keyword. Would I be better off creating another page http://freightmonster.com/freight-quote and doing a better job of on SEO optimization for it in the hopes of getting on page one, or given the fact that freight quote is such a highly competitive term should I just go after other long tailed keywords in my market like flatbed trucking freight quote, heavy haul trucking freight quote, RGN freight quote, etc? We have just started on SEO for organic keywords after spending over $500,000 on PPC in the last 5 years, which in our market niche is the norm. Thank you in advance!
Competitive Research | | FreightBoy0 -
Reached No. 1 for my Keyword, what next?
Hi, After months of targeting, promoting etc... I have now reached Google.co.uk rank position 1 for my phrase "creative recreation trainers" and I stand at rank 3 on Google.com. I am happy with these results as this is the phrase I targeted and this is the brand I wanted to rank first for. But were do I go from here? I am thinking I change brand and try work some magic on that, but still continuing to add backlinks etc... to the Creative keyword phrase? What would people advise? Also can anyone do an analysis of any sort on that keyword phrase and/or the url http://www.designerboutique-online.com/all-clothing/creative-recreation/ and tell me some good points, bad points, what to do next and so on? Any help would be great. Thanks
Competitive Research | | YNWA0 -
Discrepancy in Competitive Link Analysis?
I currently have a campaign set-up that monitors a few competitors compared to our site. When I look at the Root Domain Metrics I see that Company A has 2,053 total external links, and Company B has 1,632 total external links. I wanted to view these links in more detail so I ran Advanced Inbound Links reports. The reports returned 432 results for Company A and 693 results for Company B. Shouldn't these numbers match up with each other, or am I missing something? Also, I noticed that in the Inbound Links analysis for my competitors there are a number of results listed that are not actually inbound links, but are internal links from there own site. Is there a reason these are appearing? I am having problems because I am trying to use this campaign to show the improvements in our site vs our competitors. However, OSE shows dramatically fewer total external links for our site (about 260 vs 3200 in Webmaster Tools) and I cannot tell if the competitor data is accurate? Thanks
Competitive Research | | zazo0 -
What is a Competitive Domain Analysis In Laimens Terms?
Hello all, I know what a Competitive Domain Analysis is, essentially, as a Developer, aspiring SEO master like Danny Dover, or Rand; LOL, I wish, those dudes a serious geniuses! I was looking for the Trifecta Tool, in SEOmoz, tools, but it seems to be gone??? So it looks like I will be using the "Competitive Domain Analysis", to assist my sales pitch. My Question is how would you explain it to a Client, or my Head Sales guy, for a pitch to a prospective career making client. Many thanks to your thoughts.
Competitive Research | | smstv0 -
Competitive Link Finder blank screen
Hi. I am bran-new to the site so if I am asking a daft question I apoloise 😉 When I go to the Competitive Link Builder, enter some URLS and press GO I am taking to a blank screen with no info. I've tried on different browsers & same issues. Any advice? Thanks.Christoffa.
Competitive Research | | Christoffa0 -
Trying to rank against keyword in domain
I am trying to rank for let's say the keyword "their site" , my competitor has theirsite.com, with next to no seo but are ranking #1 , my site lets say is mysite.com/their-site my site is about the same age and has a PR of 4,their site has a PR of 0 and 2 backlinks, how difficult will it be to get to number 1, am at spot # 5 in google now. Thanks David
Competitive Research | | David750