My ranking spiked then died in the butt? why? Please help!
-
Hi guys,
I have been persevering with this ranking for some time now and thought you might be able to help. Or direct me to where I can get help. I am learning a lot through SEOmoz but I am still very green.
Basically on the 20th of the 12th we jumped up to a 2nd place listing and then dropped back down on the 17th of the 1st 2011.
The site is http://mlb.broomeaccommodation.com.au and the search term is 'Broome Accommodation' as you can see it is a considerable drop and really affecting our bookings and sales figures.
I have attached a link to a screen capture of the problem - http://exitforward.com/kimberleyaccomm/seomoz.png
Interested to hear your thoughts and get some help on this frustrating matter
Kind regards
Bodie Czeladka
-
Thanks Gary, thanks for that i will have a look into the serps and perhaps try to match them up to a similiar style to that of http://broomeaccommodation.com.au as currently this site has the highest ranking our of all sites in our group, which i think can be attributed to this particular keyword ranking.
i just purchased Broomewa.com which is ranked 3rd for the Kewyword 'Broome' so hopefully if i link that to the site it might help with the ranking.
I could ask you guys a million differen questions right now but i wont keep you.
Really appreciate the help and feedback
cheers
Bodie
-
Haha yes its not the first time i have experienced the "google Dance" but this is definately the biggest drop i have seen, really appreciate the feedback though.
thanks alot!
-
Thank You Nemek, appreciate the help! ill keep up the hunt for more links.
enjoy ur weekend!
-
I agree with the others, this is mostly likely acused by a temporary change int he way Google si viewing your site. Possibly by a link apeparing/disappearing or possibly from an algorithm change. I ntoice this on my sites all of the time.
It is, of course, also possible that the other sites reacted to your ranking increase, and started to do more SEO and now rank above you because of that - but this is highly unlikely in my experience.
The best next steps is to keep building your link profile. Ensure you get good quality links and Google will recognise this and start to attribute more rank.
One point that is worth mentioning, is do you think that the site you've sent should rank at #2? Taking a look at the SERPs that are more relevant pages to rank at #2 then the sub domain in question. The top leveld omain of your site is in fact #1. Maybe you need to increase the on page relevenecy of your sub domain to the keywords you're ranking for?
-
Sounds like a little bit of a 'Google dance' going on, and this is a lot more common than you might realise.
As Nemek has already said, there could be different factors for this, but it is not unheard of to rank more highly for a phrase quite quickly then drop again - it's all part of Google's great game.
Don't worry, it will sort itself out in time.
Regards,
Andy
-
Hi Bodie,
a spike like that can happen due to either a temporary change in Google's algorithm that happens to favour your website, or (more likely) a temporary change in the signals Google is using to rank your site.
The direct cause could be i.e. a good link that your website got in early December and which then disappeared sometime after. Google would reward you with a higher ranking, because of the link, but when it noticed the link disappeared, your rankings returned to previous levels.
The remedy - keep increasing the authority of your website by acquiring more links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Divi Help!
I've added our phone number and email address in the header settings in Divi. For whatever reason, when I'm editing the header elements I can see it, but when I view the website it's not showing... I cannot figure out what the issue is. I've never run into it before. Also, the menu looks different, it does not match what it shows in the header elements edit area vs live site. XLRpuxghzHUN LxPX4iND6B 2ekykrCH7Pn
Intermediate & Advanced SEO | | LindsayE0 -
A single page from site not ranking
Hello, We have a new site launched in March, that is ranking well in search for all of the pages, except one and we don't know why. This page it is optimised exactly the same way like the others, but still doesn't rank in Google. We have verified robots.txt for noffollow, noindex tags, we have verified if it was penalized by Google, but still didn't find nothing. Initially we had another site and was on the topic of this page, but we have redirected it to the new one. In case this old site was anytime in the past penalized by Google, could it be possible that the new page be influenced by this? Also, we have another site that ranks on the first position, that targets the same keywords like the page that does not rank. It was the first site we launched, so it is pretty much old, but we do not have duplicate content on them. Maybe Google doesn't like the fact that both target the same keywords and chooses to display only the old site? Please help us if you have any ideas or have been through such thing. Thank you!
Intermediate & Advanced SEO | | daniela.pirlogea0 -
Ranking with subdomain - Urgent
Does anyone have any experience if it is possible to get a website ranking on a subdomain? I'm trying out a business idea and need to keep costs to an absolute minimum. I have a site which I designed in wix.com they give a free subdomain and I want to know if there's any chance of getting it to rank Thanks
Intermediate & Advanced SEO | | seoman100 -
Finding Ranking for search term and increasing ranking
Hi. The company that I'm working with would like to rank highly in google for certain generic search terms (dentist, dentists, etc.). Certain websites the company has used to rank highly in google for generic keywords, but has not for years now since google has revised their algorithm so many times. Moz lists that the company websites are not found in the top 51+ results in google. My first question is: **Is there a way, apart from manually searching the results, to find the ranking position of the website in google? **Ideally, I would like to find a program that will do this. Second, I've been reading a lot of the great articles and comments on Moz, and I've been learning a lot more about SEO. My focus has shifted to spending more attention on User Experience and Social Media instead of placing the exact keywords in the pages / tags of the website. What area(s) should I be focusing on to best increase the ranking of the company website for certain generic terms? Ideally, I'd like to create good quality content, so that users will not instantly click away. I appreciate any thoughts or comments. Thank you in advance!
Intermediate & Advanced SEO | | americasmiles0 -
Can changing G+ authorship on a well-ranking article drop its search ranking?
We have an article that ranks #1 in Google SERP for the keyword we want it to rank for. We decided to revise the article because although it's performing well, we knew it could be better and more informative for the user. Now that we've revised the content, we're wondering: Should we update the article author (and the G+ authorship markup) to reflect that the revisor authored the content, or keep the original author listed? Can changing G+ authorship on an article impact its search ranking, or is that an issue that's a few Google algorithm updates down the road?
Intermediate & Advanced SEO | | pasware0 -
Help with homepage SEO please
Hi I have been looking after this site www.kids-academy.co.uk for 3 weeks now. I spotted that links were a major problem with the site and started to strip out the black hat inbound links straight away. I have also been doing some onsite optimisation for the main areas I have been asked to focus on. This saw results within a week for the subpages which is great. however, the design of the site meant there were no landing pages for the categories and the menu is a permanent "fixture" called a megamenu. I have advised /landingpages were needed not only for the ease of the end user to find what they need but also for SEO. Now the issues I have are that due to the menu style, it sees every one of those links within the homepage - over 200 links! I am wondering if I should nofollow some of them, or get them to change the style of the menu as surely this is having a direct result on the homepage and landing pages just not being seen at all within Google (as normal - Bing and Yahoo love the site). There is a lot of work to do on this site, but I would have thought to have seen some movement on the homepage at least by now. Any help is much appreciated. (Please note, there are some duplicate pages on there at the moment as I amalgamated some of the pages together last night and need to redirect these but I am having issues with redirect loops so those are not a contributing factor as this is a recent change). Thanks
Intermediate & Advanced SEO | | LeanneSEO
Leanne0 -
Need help in Title tags
Hi I have word press site and it has 24 pages and the main keywords is Stairlifts there are various kind and type of stairlifts and all the 24 page has the title tag stairslifts , i have tried to make each unique but i cannot avoid using the keyword stairslift. Will that have a negative impact if my main keyword is stairlifts. My target page for stairlifts is the home page. Any suggestions please Many thanks
Intermediate & Advanced SEO | | conversiontactics0 -
Strange Ranking Fluctuation - Some Predictions?
My client is the green line currently on 3 & 4. The pages that rank 3 & 4 are 3 -> home page targeted to main keyword 4 -> specific service page targeting same main keyword as home page (a bit of cannibalization) The competitor targets other keyword as their main keyword. The 1 & 2 position is taken by him but with 2 different sites (2 sites -> 1 owner). They have a high pa & da but is from gaming websites and stuff while my client has targeted good links. Any predictions... would the green go back again ? 🙂 IuVio.jpg
Intermediate & Advanced SEO | | mosaicpro0