On page optimisation: Good for the users and engines?
-
I would like to rank for words as:
windsurfing equipment
windsurfing news
windsurfing sails
windsurfing boards etc.Now am I wondering if I should use exact those words in the navigation/titles/descriptions because it seems not user friendly. The whole website is about windsurfing thus naming it just “equipement” instead of “windsurfing equipment” would be clear to a visitor that I am talking about that windsurfing related topic.
Here is an example: http://madwindsurfing.com/cat/competitions-events/
I can even change the URL to http://madwindsurfing.com/cat/windsurfing-competitions-events/What would be the best way of choosing the naming/descriptions when I do on-page optimisation which is good for the engines and for the users and who would you do in my case?
-
See potential users don't see your homepage yet. You're bidding for their click among 9 other organic results on that page
-
Hi Madsurfer
I would use the exact phrases in the name of the page, the page titles, alt text, anchor text etc, etc but wouldn't use them in the navigation and would go for equipment, news, sails, boats etc as the navigation labels as this will be more scannable by a user then having windsurfing before everything.
Presumably as you will have a page for each of these categories then it is that page that you will be optimising for that keyword and hoping ranks at number one when someone searches.
One thing I would do before naming all the pages is write a list of my products and the related phrases and enter them into the Google keyword tool and see whether there are similar suggestions that would still match the content of my page but with considerably higher estimated search volume. I would then optimise for that term.
Hope this helps..
-
Even if you look at the home page and the nav menu will have the word "windsurfing" in front of each menu item?
-
You're right. However, as far as I can see, I don't think the kind of keywords your have in your titles, etc. are not user-friendly. As Dejan says, they look like perfectly OK to me. Don't worry too much
-
Thanks for the response. I did that off course and I am scoring an A grade on the on-page optimastion side. That says nothing about how the users will view it and if a human review of google will flag it as spammy.
-
I disagree with your view that "windsurfing equipment" is a bad thing for the users. Consider the fact that they will arrive through results to your site. If the phrase "windsurfing equipment" is in the TITLE of your page that will display as a clickable element in search results and also assure the user they're clicking on the right thing.
As far as SEO goes, having an exact phrase somewhere in the title is an advantage to having a partial title (e.g. only "equipment").
-
Check SEOMoz's term target tool. It will provide you with great feedbacks on what (and how) to optimize on your page : http://pro.seomoz.org/tools/on-page-keyword-optimization/new
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site Crawl -> Duplicate Page Content -> Same pages showing up with duplicates that are not
These, for example: | https://im.tapclicks.com/signup.php/?utm_campaign=july15&utm_medium=organic&utm_source=blog | 1 | 2 | 29 | 2 | 200 |
Technical SEO | | writezach
| https://im.tapclicks.com/signup.php?_ga=1.145821812.1573134750.1440742418 | 1 | 1 | 25 | 2 | 200 |
| https://im.tapclicks.com/signup.php?utm_source=tapclicks&utm_medium=blog&utm_campaign=brightpod-article | 1 | 119 | 40 | 4 | 200 |
| https://im.tapclicks.com/signup.php?utm_source=tapclicks&utm_medium=marketplace&utm_campaign=homepage | 1 | 119 | 40 | 4 | 200 |
| https://im.tapclicks.com/signup.php?utm_source=blog&utm_campaign=first-3-must-watch-videos | 1 | 119 | 40 | 4 | 200 |
| https://im.tapclicks.com/signup.php?_ga=1.159789566.2132270851.1418408142 | 1 | 5 | 31 | 2 | 200 |
| https://im.tapclicks.com/signup.php/?utm_source=vocus&utm_medium=PR&utm_campaign=52release | Any suggestions/directions for fixing or should I just disregard this "High Priority" moz issue? Thank you!0 -
New Page Showing Up On My Reports w/o Page Title, Words, etc - However, I didn't create it
I have a WordPress site and I was doing a crawl for errors and it is now showing up as of today that this page : https://thinkbiglearnsmart.com/event-registration/?event_id=551&name_of_event=HTML5 CSS3 is new and has no page title, words, etc. I am not even sure where this page or URL came from. I was messing with the robots.txt file to allow some /category/ posts that were being hidden, but I didn't re-allow anything with the above appendages. I just want to make sure that I didn't screw something up that is now going to impact my rankings - this was just a really odd message to come up as I didn't create this page recently - and that shouldnt even be a page accessible to the public. When I edit the page - it is using an Event Espresso (WordPress plugin) shortcode - and I don't want to noindex this page as it is all of my events. Sorry this post is confusing, any help or insight would be appreciated! I am also interested in hiring someone for some hourly consulting work on SEO type issues if anyone has any references. Thank you!
Technical SEO | | webbmason0 -
Results Pages Duplication - What to do?
Hi all, I run a large, well established hotel site which fills a specific niche. Last February we went through a redesign which implemented pagination and lots of PHP / SQL wizzardy. This has left us, however, with a bit of a duplication problem which I'll try my best to explain! Imagine Hotel 1 has a pool, as well as a hot tub. This means that Hotel 1 will be in the search results of both 'Hotels with Pools' and 'Hotels with Hot Tubs', with exactly the same copy, affiliate link and thumbnail picture in the search results. Now imagine this issue occurring hundreds of times across the site and you have our problem, especially since this is a Panda-hit site. We've tried to keep any duplicate content away from our landing pages with some success but it's just all those pesky PHP paginated pages which doing us in (e.g. Hotels/Page-2/?classifications[]263=73491&classifcations[]742=24742 and so on) I'm thinking that we should either a) completely noindex all of the PHP search results or b) move us over to a Javascript platform. Which would you guys recommend? Or is there another solution which I'm overlooking? Any help most appreciated!
Technical SEO | | dooberry0 -
Is it good to have a few outbound links to good authority sites?
my site has less than 3 OBLs. (do follow) is it a good idea to give a couple do follow links to authoritative sites for domain authority purposes? thanks guys!
Technical SEO | | tm46150 -
Old Product Pages
Hi Issue: I have old versions of a product page in the Google index for a product that I still carry. Why: The URLs were changed when we updated this product page a few years ago. There are four different URLs for this product -- no duplicate content issues b/c we updated the product info, Title tags, etc. So I have a few pages indexed by Google for a particular product. Including a current, up-to-date page. The old pages don't get any traffic, but if I type in google search: "product name" site:store.com then all of the versions of this page appear. The old pages don't have any links to them, only one has any PA, and as I said they don't get any traffic, and the current page is around #8 in google for its keyword. Question: Do these old pages need 301 redirects, should I ask google to remove the old URLs? It seems like Google picks the right version of this page for this keyword query, is it possible that the existence of these other pages (that are not nearly as optimized for the keyword) drag it down a bit in the results? Thanks in advance for any help
Technical SEO | | IOSC0 -
Too Many On-Page Links
Hello. My Seomoz report this week tells me that I have about 500 pages with Too Many On-Page Links One of the examples is this one: https://www.theprinterdepo.com/hp-9000mfp-refurbished-printer (104 links) If you check, all our products have a RELATED products section and in some of them the related products can be UP to 40 Products. I wonder how can I solve this. I thought that putting nofollow on the links of the related products might fix all of these warnings? Putting NOFOLLOW does not affect SEO?
Technical SEO | | levalencia10 -
Cache my page
So I need to get this page cached: http://www.flowerpetal.com/index.jsp?info=13 It's been 4-5 months since uploaded. Now it's linked to from the homepage of a PR5 site. I've tweeted that link 10 times, facebooked, stumbled, linked to it from other articles and still nothing. And I submitted the url to google twice. Any thoughts? Thanks Tyler
Technical SEO | | tylerfraser0