Ranking better
-
Hello there,
I am after some specific guidance on how to rank well for the keyword ‘Translation Services’. I have managed to get the site www.pstranslation.co.uk to page 2 of google UK for this key term. The difficulty is I seem to have run out of steam now on how to get higher rankings. After spending a considerable amount of time creating content and gaining links I managed to get the site from around page 15 on google uk to page 4 then to page 2. That’s where it seems to have stopped. I (think I) have got the onsite SEO pretty well nailed. I have got some good linkable content (http://www.pstranslation.co.uk/infog_languages.html,http://www.pstranslation.co.uk/language_resources_indus.html) and have plans to produce a more.
Experience working within the language industry tells me that a top 3 position on page 1 for this keyword can very lucrative so my main focus of SEO is to rank well for this key phrase.
There is a very good chance you reply will simply be get more (better) links and if it is that’s fine but is there anything else I can do? Am I missing a very obvious trick anywhere?
Looking forward to your reply.
-
Thnak you all for your insights. I've learned a lot!
-
I would first say that you should consider other keywords including some "long-tail" keywords. While these do not have quite as high of volume, they are generally not as competitive, and can tend to be highly profitable since the more established companies typically go after the largest volume keywords.
Through optimizing for the longer tail keywords, you will build more domain authority for your site, which I can tell is something you could benefit from doing. At DA32, you have room to grow. You're also not far off from your competitor, languageconnect.net, in that regard.
-
What did you use for scanning him?
-
Not really MORE, but a better mix of backlinks may help shift from page 2 to page 1 also, wouldn't you think?
-
do you have access to Microsofy SEO toolket?
I found 646 errors or warning scaning your site. Dont be too alaremed as very few sites pass, in fact i have found none that pass. If you have iis7 yoiu can instal it for free. if not i can send you the report.I would fix these first. Your efforts are discounted while these problems are not fixed. its a bit like fishing with holes in your net.
-
Hi.
I think there are a few things you can look at that should help with this specific keyword. Please note that anytime you focus on one specific keyword you could be jeopardising traffic from other keywords. Having said that there are a few things I would look at if my focus was only on that keyword.
Firstly, I would look at updating the title tag slightly. You currently have Language Translation Services | Translation Company, UK. It tends to help having your main keyword as the first thing in a title tag. It would be relatively easy and still very natural to re-write the title tag to remove language as the first phrase and start with translation services.
Secondly, and in my opinion more importantly I would look at adding some textual content to the homepage. It is the homepage that is ranking on the 2nd page for the keyword, yet there is very little content mentioning the phrase. It is only mentioned in anchor text or in very sort snippets of text. I would look at writing some content explaining what your translation services offer and what your unique selling point is. You should avoid write the content with your users in mind and not worry at all about the search engines. Doing this you will naturally make use of the keywords required.
With those changes in place I believe you will be in a better position to rank for the keyword however I think you will need to continue building good quality links. If you compare your site with language connect (who I see in 9th) you'll see there is still a way to go based on these metrics.
(I've ignored babelfish in 10th, because they aren't a good comparison, in that they aren't a direct competitor except for in the SERPS).
http://www.opensiteexplorer.org/www.pstranslation.co.uk%252F/www.languageconnect.net/a!comparison
The interesting metric in my eyes is the difference in linking root domains, which is thought of as a strong indicator for rankings. One word of warning, from what I see almost all your links are going to your homepage. Its natural for a large percentage of links to point to the homepage however to hardly have any external links to your internal pages could look suspicious.
Good Luck
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rank Tracking paid tool
I need one of the best rank tracking tool that allows me to upload keywords in bulk but first I need to see its trial to check either they update daily or they stay with weekly rank which is mostly the case with many free tools. Kindly tell me the one that you have tested and its working good.\ Updated daily.
Moz Pro | | csfarnsworth
Have free testing feature and than can purchase it no matter in a week. Support a lot of keyword to be track.0 -
Why my site page don't appeare in the ranking ?
why my site page don't appear in the ranking, which type of domain tracking should i choose to track all my site pages ( my site is a .blogspot.com ) ? when i check it i found that they appear in the first 30 results although seomoz saying they are not in the first 50 result !
Moz Pro | | AmrKamal0 -
Has anyone noticed that there are no local results in their keyword rankings?
Is anyone else having this issue? The universal rankings are not populating in my keyword rankings tool for any of my clients. Is this something that SEOmoz changedrecently?
Moz Pro | | TippingPointMedia0 -
Woo rank features
Is there a way to find the same type of information that woo rank provides via the pro toolset? I am just learning SEO and exploring the PRO tool set and just received a woo rank report for a clients site and right off the bat I see that it is missing the robots.txt file, but I haven't found anything like that on SEO moz. Thanks!
Moz Pro | | ClayW0 -
Is it possible to see rankings on a graph?
Would it be possible to display Ranking data on a graph to show progress over a period of time? It would be great to be able to show a client how a certain keyword has improved over a time period.
Moz Pro | | barnst0 -
Is there a tool to upload multiple URLs and gather statistics and page rank?
I was wondering if there is a tool out there where you can compile a list of URL resources, upload them in a CSV and run a report to gather and index each individual page. Does anyone know of a tool that can do this or do we need to create one?
Moz Pro | | Brother220 -
Which Google API do you use to creat a rank checking tool?
I can't seem to work this one out. Basically I want to make a very simple rank checker tool something similar to http://www.mikes-marketing-tools.com/ranking-reports/ where a user simply type in a domain and a keyword and in return is shown the position within the results. The problem is I can’t work out which API's I need in order to build it, does anyone know what I need to poke about with? It must work with Google and ideally with Bing and the rest
Moz Pro | | therealmarkhall0 -
Why is a low ranking site outperforming a higher one?
Hi, I've got a question here that is more about learning than about rectifying this specific situation, as it is a low traffic (low dollar) situation. I would appreciate your help. Thanks, Ken The targeted long-tail is: carrollton ga internet marketing The targeted site is: http://www.kennethlewis.com/ Yet, when I run the keyword search I get this other site of mine, which is older, but has much worse metrics. http://www.breemawellness.com/ On this site, all I did was put a in-text link on it and added the keywords to my title tags. Open Site Explorer shows these metrics: KennethLewis.com 34, 23, 18, 98 vs. BreemaWellness 27, 15, 7, 10. Both are on the same server. Note: -Until two months ago the KennethLewis.com was only partially about Internet Marketing- mildly so, actually- and it was a 2-3 page iWeb not-optimized site. But BreemaWellness has never been about Internet Marketing, and those words were just added two months ago for the first time. -KennethLewis.com gets regular content changes, to the blog. BreemaWellness.com almost never gets touched. Thoughts?
Moz Pro | | ken-lewis0