Are there *truly* any white-hat link-building tactics?
-
With our new knowledge -- yielded from J.C. Penney, Forbes, Overstock, content farms, et al -- that the link graph/link profile can be algorithmically mined by search engines to uncover non-natural patterns of links occuring over time, is there any level of link-building that is safe to engage in?
If so, then what are those "bright white"-hat tactics that are 100% safe for a site to use?
-
I have to disagree with your .gov comment. I've seen a lot of.gov/.edu with autoapprove comments and the amount of OBL's on page is ridiculous. Sending an obvious signal to google because a large majority of the pages are so spammy.
However if you can get a link from a .gov with moderated comments.. fair play.
-
So I'm curious: in your experience, what are the brightest white hat link-building tactics that present the least amount of risk? - The ones presented here at SEOmoz are the best linkbuilding practices I know so far ^_^
-
Hey UPform5, I think you're on the right track here, but the Google guidelines are a bit... blurry when it comes to tactics.
They say things like "[Don't create] Links intended to manipulate PageRank" - well, like eyepaq states, this is precisely what any link-building program ultiamtely wants to accomplish.
So I'm curious: in your experience, what are the brightest white hat link-building tactics that present the least amount of risk?
-
Hi Eyepaq,
I beg to disagree. And I think most SEO's will agree
That "LINKS CAN BE BUILT AS LONG AS IT FOLLOWS GOOGLES GUIDELINES"
As for what is really a true white-hat linkbuilding I would define it as:
Marketing your website without encroaching on the rules set by Google.
So there.
^_^
-
Any link you place on another site to your website in order to help it rank is not natural. All social network accounts you build and setup a link to your website is not natural. Everything you do on the SEO side as far as links is not natural and for this reason you can call it black hat (even if I don't believe in white hat and black hat - all we do is black or shades of black. some are running on the edge some stay in the grey area with the seatbelt on but is the same thing overall).
And since I am off subject so far
my opinion with the question is: links from gov domains or with "just too much authority" can be considered bullet proof as far as link source no matter what those links ended up there.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Tactics - All in the Game?
Hey Mozzers Hoping to get some opinions on SEO at a small business level. We're engaged in SEO for a number of clients which are small businesses (small budgets). We stick to strictly white hat techniques - producing decent content (and promoting it) and link building (as much as is possible without dodgy techniques/paying huge sums). For some clients we seem to have hit a ceiling about with rankings anywhere between roughly position #5 - #15 in Google. In the majority of cases - the higher ranking clients don't appear to be engaged in any kind of content marketing - often have much worse designed websites - and not particularly spectacular link profiles (In other words they're not hugely competitive - apart from sometimes on the AdWords front - but that's another story) The only difference seems to be links on agency link farms - you know the kind? Agency buys expired domains with an existing PR - then just builds simple site with multiple blog posts that link back to their clients sites. (Also links that are simply paid for) Obviously these sites serve no purpose other than links - but I guess it's harder for Google to recognize that than with obvious SEO directories etc?... It seems to me that at this level of SEO for small businesses (limited budgets, limited time) the standard approach for SEO is the "expired domains agency link sites" described above - and simply paying bloggers for links. Are the above techniques considered black hat? Or are they more grey-hat? - Are they risky? - Or is this kind of thing all in the game for SEO at the small business level (by that I mean businesses that don't have the budget to employ a full time SEO and have to rely on engaging agencies for low level - low resource SEO campaigns) Look forward to your always wise council...
White Hat / Black Hat SEO | | wearehappymedia0 -
Noindexed Pages with External Links Pointing to it: Does the juice still pass through?
I have a site with many many pages that have very thin content, yet they are useful for users/visitors. Those pages also have many external links pointing to them from reputable and authoritative websites. If i were to noindex/follow these pages, will the juice/value from the external links still pass through just as if the page didn't have the noindex tag? Please let me know!
White Hat / Black Hat SEO | | juicyresults0 -
How to ignore spam links to page?
Hey Moz pals, So for some reason someone is building thousands of links to my websites (all spam), likely someone doing negative seo on my site. Anyway, all these links are pointing to 1 sub url on my domain. That url didn't have anything on it so I deleted the page so now it comes up with a 404. Is there a way to reject any link that ever gets built to that old page? I don't want all this spam to hurt my website. What do you suggest?
White Hat / Black Hat SEO | | WongNs0 -
Do I need to undo a 301 redirect to dissavow links from the source domain?
A client came to me after being hit by Penguin and had already performed a 301 redirect from site A to Site B. Site B was subsequently hit by the penalty a number of weeks later and we are planing on performing link removal for Site A. Only the webmaster tools account for Site B exists, none is still available for site A. I assume that I cannot dissavow links to site A from Site B's webmaster tool account (even though website A's links show up in the GWT account). So do I need to undo the 301 and then create a new GWT account for site A in order to disavow the links pointing to site A, or can I submit from Site B's GWT account since they are 301'd to site B? Thanks! Chris [edited for formatting]
White Hat / Black Hat SEO | | SEOdub0 -
Blogger Reviews w/ Links - Considered a Paid Link?
As part of my daily routine, I checked out inbound.org and stumbled upon an article about Grey Hat SEO techniques. One of the techniques mentioned was sending product to a blogger for review. My question is whether these types of links are really considered paid links. Why shouldn't an e-commerce company evangelize its product by sending to bloggers whose readership is the demographic the company is trying to target? In pre e-commerce marketing, it was very typical for a start-up company to send samples for review. Additionally, as far as flow of commerce is concerned, it makes sense for a product review to direct the reader to the company, whether by including a contact phone number, a mailing address, or in today's e-commerce world, a link to their website. I understand the gaming potential here (as with most SEO techniques, black-hat is usually an extreme implementation), but backlinks from honest product reviews shouldn't have a tinge of black, thus keeping it white-hat. Am I wrong here? Are these types of links really grey? Any help or insight is much appreciated!
White Hat / Black Hat SEO | | b40040400 -
How Can I Check Competitors Linking Profile?
If I'm looking for weak points in my competitors linking structure, how can I use Open Site Explorer to do that? In other words, I'm not sure how to use Open Site Explorer? Zane
White Hat / Black Hat SEO | | Springboks0 -
Is a directory like this white hat? Useful?
This is one of my competitor's backlinks: http://bit.ly/mMPhmn Prices for inclusion on this page go from $50 for 6 months to $300 for a permanent listing. Do most of you guys do paid directories like this for your SEO Clients? My gut is telling me to run away...but I don't want to miss a good opportunity if I should be taking it.
White Hat / Black Hat SEO | | MarieHaynes0 -
Too many links... OOPS
So I made a big mistake. I know it was dumb. I took a chance and got screwed. I've been researching one of my competitions back links and found that about 7000 of their 12000 links came from one site. Upon further investigation that site is a page rank 7 and the link looked bought. My competitions page rank is 6 which I thought was largely because of this one link. I e-mailed the linking sites webmaster and they bought the link pretty cheap. So I thought... Hey!? Why not! About two weeks later, today, google webmaster tools finally found the link and my links went from 100 to 7100. Now that I really think about it, I know it was a stupid move. I just figured if they got away with it, I could. I'm a white hat seo'er from now on. I've learned my lesson. Wake up today and find that all 400 keywords I am attempting to rank for, which 60% used to be in the top 3, are now not in the top 100. Luckily I am still indexed in Google though, I'm just not ranking for anything significant. Now I e-mailed the linking sites webmaster and had him remove the links. He was pretty quick about putting them up, so I figure they'll be down today. Is it just a matter of Google realizing that they're gone until I'm back in the SERPS? Or am I screwed for good? This is a little scary, I depend on Google for my entire livelihood. Yeah, I know not something I should be gambling with then. I only spent $125 on the links, but every month of traffic is worth about $3k to me. Ouch. If I lose a few months I'm at least looking at a $10k hit. Please give me some good news 😞
White Hat / Black Hat SEO | | bjenkins240